# Priyal Ray

Priyal Ray is a remote worker on Himalayas, Senior Manager, Content Marketing & SEO at AND Academy, based in India.

Source: https://himalayas.app/@priyalray

```text
Content strategist at AND Academy who grew organic traffic 2× and AI search referrals 36× through SEO and editorial strategy.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1590k+ INR |
| Job categories | Content Strategist, SEO Manager, Content Marketing Manager, Content Marketing Specialist, Corporate Communications Manager, Content Analyst, Sub Editor |
| Skills | & Strategic Content Planning, Content Marketing, SEO, GEO, AEO, Off Page SEO, On Page SEO, Digital PR, Link Building, Editorial Strategy, Content Writing, Content Editing, Google Analytics, Google Search Console, Business Reporting |
| Website | https://priyalrayportfolio.tiiny.site |
| Portfolio | https://priyalrayportfolio.tiiny.site |
| LinkedIn | https://linkedin.com/in/priyal-ray-b886a2145 |

## About

```text
At AND Academy, I led Content & SEO Strategy, growing organic traffic 2× and non-brand organic traffic 5×. I also grew AI search referrals 36× across ChatGPT, Perplexity, and Gemini, and generated 300+ leads through organic traffic.

I’ve worked across content strategy, SEO, digital PR, and editorial roles with ReNew Power, AdFactors PR, Leena AI, Gartner India, Newgen Software, Indian Express Online Editorial, and Outlook Magazine. My work spans B2B SaaS, EdTech, HRTech, and BFSI, grounded in a journalism background.
```

## Experience

### Senior Manager, Content Marketing & SEO

AND Academy. Mar 2023 - Feb 2026

```text
Led content and SEO strategy, achieving 2x growth in organic traffic and 5x growth in non-brand organic traffic. Grew AI search referrals 36x in 15 months and generated 300+ leads through organic traffic.
```

Skills: SEO, Content-Strategy, AI-Search, Digital-PR, Link-Building, Team-Leadership, Google-Analytics, Google-Search-Console

### Deputy Manager, Corporate Comms

ReNew Power. Jul 2022 - Feb 2023

```text
Ideated and created internal and external communications, including emailers, newsletters, and branding collaterals. Liaised with PR team and collaborated with cross-functional teams to drive growth through content initiatives.
```

Skills: Corporate-Communications, Content-Writing, Editing, PR, Cross-Functional-Collaboration

### Content Specialist

AdFactors PR. Jan 2022 - Jul 2022

```text
Wrote and edited 5-6 content pieces daily for client servicing teams and oversaw a team of writers. Involved in content strategy for the BFSI team and ideation of content training sessions.
```

Skills: Content-Writing, Editing, Content-Strategy, Team-Management, BFSI

### Content Marketer

[Leena AI](https://himalayas.app/companies/leena-ai). Oct 2020 - Jan 2022

```text
Created and implemented content strategy, coordinating with business development team. Managed freelance writers, wrote long-form and short-form content, and pioneered PR strategy.
```

Skills: Content-Strategy, Content-Writing, Editing, Social-Media, PR, Market-Research, Webinars

### Content Analyst

[Gartner India](https://himalayas.app/companies/gartner). Oct 2019 - Apr 2020

```text
Created research-based content to assist software buyers in decision-making. Researched software buying patterns and liaised with subject matter experts to ensure accurate representation of technical concepts.
```

Skills: Content-Creation, Research, Project-Management, Technical-Writer

### Senior Executive, Content Marketing

Newgen Software. Sep 2017 - Oct 2019

```text
Worked with PR team to meet content requirements, including press releases, thought leadership articles, and quotes. Created and reviewed marketing collateral for the website, including brochures, case studies, and blogs.
```

Skills: Content-Marketing, PR, Press-Releases, Marketing-Collateral, Blogging

### Sub-Editor

Indian Express Online Editorial. Dec 2016 - May 2017

```text
Tracked news updates to build stories and created feature stories based on interviews. Edited drafts written by multiple teams and contributed original story ideas during editorial meetings.
```

Skills: Editing, Feature-Writing, Social-Media-Monitoring, Story-Ideation

### Trainee Sub-Editor

Outlook Magazine. Jun 2015 - Oct 2016

```text
Tracked news updates for Twitter and live news feed, edited and proofread articles, and wrote feature blogs. Conducted fact-checking and gained expertise in editorial software tools.
```

Skills: Editing, Proofreading, Fact-Checking, Content-Management, Twitter

## Education

### Jamia Millia Islamia

Master of Arts, English

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Completed M.A. in English from Jamia Millia Islamia in 2018.
```

### Indian Institute of Mass Communication

Post Graduate Diploma, Journalism

```text
Completed Post Graduate Diploma in English Journalism (Print) from IIMC in 2015.
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### University of Delhi

Bachelor of Arts (Honors), English

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Completed B.A. (Honors) in English from University of Delhi in 2014.
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### The Indian School

High School, General

```text
Completed high school from The Indian School in 2010.
```

## Tech stack

- Google Analytics
- Google Search Console

To contact Priyal, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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