# Pravas Nayak

Pravas Nayak is a remote worker on Himalayas, Senior Associate- Paid Search and Social at Omnicom Global Solution, based in India.

Source: https://himalayas.app/@pravasnayak

```text
Performance marketing lead at IIG Technology, scaling paid media with 15,000+ leads and 55–60% qualification.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 115k+ INR |
| Job categories | Performance Marketing Lead, Paid Search Specialist, Paid Social, Digital Campaign Manager |
| Skills | Performance Marketing, Paid Search, Paid Social, Lead Generation, Media Planning, Funnel Optimization, Audience Segmentation, Budget allocation, CPL Optimization, Conversion Rate Optimization, A B Testing, Creative Testing, Campaign Optimization, Programmatic Advertising, CRM Integration |
| LinkedIn | https://linkedin.com/in/pravaskumarnayak |

## About

```text
At IIG Technology, I own performance marketing strategy across Paid Search and Paid Social for education and healthcare clients. I align media planning, audience segmentation, and budget allocation with business goals and funnel stages.

I’ve delivered 15,000+ leads with a 55–60% qualification ratio and reduced CPL by 30–45% across Meta and Google Ads through creative experimentation and optimization. I’ve also contributed to ₹40 Cr+ in revenue and 700+ successful conversions within a single year.

At Omnicom Global Solution, I manage campaigns across Google Ads, Microsoft (Bing) Ads, and SA360. I improved CTR by 40% through keyword refinement, ad copy optimization, and audience targeting, and reduced CPC by about 36% through bidding and Quality Score improvements.

Earlier, at ODM Educational Group, Digital Tokri, and BYJU’S, I worked on paid campaigns across education and other industries, supporting campaign optimization, tracking, and testing. I also lead and mentor a team of 10 specialists across Paid Search and Paid Social.
```

## Experience

### Senior Associate- Paid Search and Social (current)

Omnicom Global Solution. Feb 2026 - Present

```text
Managed $500K monthly budget across Google Ads, Microsoft (Bing) Ads, and SA360 for website conversion and brand campaigns. Improved CTR by 40% and reduced CPC by ~36% through optimization strategies.
```

Skills: Google-Ads, Microsoft-Ads, SA360, Keyword-Refinement, Ad-Copy-Optimization, Audience-Targeting, Bidding-Strategies, Quality-Scores, Performance-Analysis, Client-Communication

### Team Lead - Digital Campaigns (current)

IIG Technology. Jul 2024 - Present

```text
Own end-to-end performance marketing strategy and execution across Paid Search and Paid Social for education and healthcare clients. Lead media planning, CRM integrations, and continuous performance improvement through A/B testing and creative experimentation.
```

Skills: Paid-Search, Paid-Social, Media-Planning, Audience-Segmentation, Budget-allocation, CRM-Integration, Marketing-Automation, A-B-Testing, Creative-Experimentation-and-A-B-Testing, GA4, Looker, Team-Leadership, Mentorship

### Digital Campaign Manager

ODM Educational Group. May 2023 - Jul 2024

```text
Owned paid media delivery and optimization across Meta, Google, LinkedIn, and Snapchat for large-scale education campaigns. Reduced CPL by ~25% through media mix planning and optimization decisions.
```

Skills: Meta-Ads, Google-Ads, LinkedIn-Ads, Snapchat-Ads, Media-Planning, Budget-allocation, Audience-Strategy, CPL, Performance-Insights, Stakeholder-Management

### Digital Marketing Executive

Digital Tokri. Sep 2021 - Apr 2023

```text
Executed and optimized Paid Search and Paid Social campaigns across multiple industries. Supported campaign tracking, analytics, and performance diagnostics using GA4 and Google Tag Manager.
```

Skills: Paid-Search, Paid-Social, GA4, Google-Tag-Manager, Audience-Research, Competitive-Analysis, Landing-Page-Optimization, performance-reporting

### Digital Marketing Executive

BYJU'S. May 2020 - Aug 2021

```text
Worked on performance marketing campaigns across Google Ads and Meta platforms for K-12 and competitive exam programs. Supported keyword research, ad copy testing, and A/B testing to optimize acquisition costs.
```

Skills: Google-Ads, Meta-Ads, Keyword-Research, Ad-Copy-Testing, Audience-Targeting, Landing-Page-Alignment, A-B-Testing, Collaboration

## Education

### Lovely Professional University

MBA, Marketing and HR

```text
Completed an MBA with a specialization in Marketing and HR from Lovely Professional University in 2021.
```

### Sambalpur University

B.Sc., Science

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Completed a Bachelor of Science degree from Sambalpur University in 2019.
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## Tech stack

- Google Tag Manager
- Google Ads
- LinkedIn Ads
- Looker Studio
- LeadSquared

To contact Pravas, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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