# Prashant User

Prashant User is a remote worker on Himalayas, Manager at Axtria, based in India.

Source: https://himalayas.app/@prashantuser12

```text
Analytics Manager at Axtria improving healthcare marketing models and shaping budget recommendations.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 3041k+ INR |
| Job categories | Marketing Analytics Manager, Marketing Scientist, Data Scientist, Data Analyst |
| Skills | Marketing Mix Modeling, Marketing Analytics, Decision Analytics, predictive modeling, Sales Forecasting, OLS Regression, Bayesian Modeling, Campaign Analytics, Channel Attribution, Marketing ROI, Budget Optimization, Customer Segmentation, Basket Analysis, Causal Inference, Model Validation |
| LinkedIn | https://linkedin.com/in/prashantjha00 |

## About

```text
At Axtria, I lead marketing mix modeling engagements for two healthcare brands, using OLS regression to estimate the impact of marketing and promotional channels on TRx and NBRx. I reduced MAPE from approximately 11% to 8% on high-dimensional datasets and develop segment-level models to inform budget recommendations.

At Yum! Brands, I led marketing optimization and sales forecasting programs across eight markets. My Python predictive models improved forecast accuracy by approximately 15%, and my marketing performance work contributed to an 8–10% ROI improvement.

Earlier at Techieaze Consultancy Services, I managed SAS AML workflows and developed data pipelines and reporting solutions for banking and insurance clients. I’ve also built dashboards and standardized reporting frameworks to make analytics more accessible to business teams.
```

## Experience

### Manager (current)

Axtria. Jul 2026 - Present

```text
Lead marketing mix modeling engagements for two healthcare brands, developing and validating OLS regression models to estimate incremental impact on TRx and NBRx. Manage and mentor a team of five, improving model performance and informing budget recommendations.
```

Skills: Marketing-Mix-Modeling, OLS-Regression, Snowflake, SQL, Data-IQ, Model-Validation, Multicollinearity, Team-Leadership, Stakeholder-Management

### Associate Consultant

[Yum! Brands](https://himalayas.app/companies/yum-brands). Jul 2025 - Jun 2026

```text
Led marketing optimization and sales forecasting programs for global QSR operations across eight markets. Developed Python-based predictive models that improved forecast accuracy by approximately 15% and mentored a team of analysts.
```

Skills: predictive-modeling, Python, Sales-Forecasting, Marketing-Optimization, Team-Mentoring, Stakeholder-Management

### Lead Marketing Scientist

[Yum! Brands](https://himalayas.app/companies/yum-brands). Feb 2023 - Jun 2025

```text
Designed and deployed regression-based Marketing Mix Models to guide multi-million-dollar marketing budgets across TV, digital, print, and out-of-home channels. Built channel attribution and marketing performance models, contributing to an 8-10% ROI improvement.
```

Skills: Marketing-Mix-Modeling, regression-analysis, Channel-Attribution, ROI-Analysis, Customer-Segmentation, Basket-Analysis, Python, SQL

### Senior Marketing Scientist

[Yum! Brands](https://himalayas.app/companies/yum-brands). Sep 2021 - Jan 2023

```text
Built end-to-end predictive models and analytical workflows in Python and SQL for sales forecasting and multi-channel performance measurement. Developed data pipelines and executive dashboards in Power BI, reducing manual reporting time by approximately 30%.
```

Skills: Python, SQL, predictive-modeling, Data-Pipelines, Power-BI, Dashboard-Development, KPI-Monitoring

### Senior Data Analyst

Techieaze Consultancy Services. Oct 2020 - Aug 2021

```text
Managed SAS AML workflows for banking and insurance clients, developing and validating AML detection scenarios. Designed data models and built Tableau, Power BI, and Excel dashboards for risk and compliance insights.
```

Skills: SAS-Anti-Money-Laundering, Data-Modeling, Tableau, Power-BI, Excel, Fraud-Detection, Regulatory-Reporting

### Data Analyst

Techieaze Consultancy Services. Sep 2018 - Sep 2020

```text
Designed ETL pipelines using SAS DI, SAS Base, and SAS Viya to process structured and unstructured data. Automated data workflows to reduce manual effort and applied data profiling, outlier detection, and missing-value imputation.
```

Skills: ETL, SAS-DI-(Data-Integration), Base-SAS, SAS-Viya, Data-Profiling, Data-Quality, Automation

## Education

### APJ Abdul Kalam Technological University

Master of Computer Applications, Computer Applications. 2017 - 2019

```text
Pursued a Master of Computer Applications (MCA) degree from 2017 to 2019.
```

### Chaudhary Charan Singh University

Bachelor of Computer Applications, Computer Applications. 2014 - 2017

```text
Pursued a Bachelor of Computer Applications (BCA) degree from 2014 to 2017.
```

### IBM

IBM Data Science Professional Certificate, Data Science

```text
Earned the IBM Data Science Professional Certificate.
```

### IBM

Machine Learning with Python, Machine Learning

```text
Earned the Machine Learning with Python certificate from IBM.
```

## Tech stack

- Snowflake
- Tableau
- Python
- SQL
- Robyn
- Power BI

To contact Prashant, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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