# Pranita Kocharekar

Pranita Kocharekar is a remote worker on Himalayas, Founder, Creative & Design Director at Piko, based in India.

Source: https://himalayas.app/@pranitakocharekar

```text
Product designer and creative director at Piko, where I developed 200+ stationery SKUs and served 5,031 customers.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 243k+ INR |
| Job categories | Product Designer, Creative Director, Art Director, Illustrator |
| Skills | Product Discovery, Customer Research, Concept Validation, UX Flow, Ecommerce UX, Product Iteration, Behavioural Analysis, Sales Analysis, Creative Direction, Art Direction, Branding, Illustration, Visual Storytelling, Product Design, Product Strategy |
| Portfolio | https://behance.net/PranitaKocharekar14 |
| Behance | https://behance.net/PranitaKocharekar14 |

## About

```text
At Piko, I developed a catalogue of 200+ stationery and lifestyle products, from planners and journals to calendars and accessories. I also designed the Self Exploration Journal, combining structured prompts, open-ended reflection, tactile interactions and curated audio, with psychologist review and customer feedback informing its development.

I led four years of iterative planner development, revisiting page structures and planning formats to address customer overwhelm and encourage continued use. Customer feedback, repeat-purchase behaviour and product-level sales data informed reprints, assortment and future product decisions.

I designed and managed Piko’s Shopify storefront and tested bundles, pricing approaches and promotions. The store processed 7,791 orders and served 5,031 customers, with a 28.9% returning-customer rate.

As an independent creative direction and illustration consultant, I co-created an eight-book activity series for Macmillan UK, producing 2,500+ illustrations. I also created a practical workshop curriculum on contracts, negotiations and client agreements, delivering 14 live workshops for 350 creative professionals.
```

## Experience

### Founder, Creative & Design Director (current)

Piko. Jan 2021 - Present

```text
Founded and led Piko, an independent stationery brand, overseeing product strategy, design, e-commerce, and commercial operations. Built a 200+ SKU catalogue and served 5,031 customers through Shopify with a 28.9% returning-customer rate.
```

Skills: Product-Design, Research, Shopify, Ecommerce, Brand-Development, Illustration, Product-Strategy, Customer-Feedback, Sales-Analysis, Vendor-Management, Partnerships

### Creative Direction & Illustration Consultant (current)

Independent Consultant. Jan 2014 - Present

```text
Provided creative direction, art direction, illustration, and visual storytelling for clients including Adobe, Apple, Google, Netflix, BBC, and Penguin Random House UK. Co-created an eight-book activity series for Macmillan UK with 2,500+ illustrations.
```

Skills: Creative-Direction, Art-Direction, Illustration, Visual-Storytelling, Typography

### Workshop Creator

Terms & Conditions for Creative Professionals. Jan 2020 - Dec 2023

```text
Created a practical curriculum on contracts, negotiations, and client agreements. Delivered 14 live workshops for 350 creative professionals and made the course available on TagMango.
```

Skills: Curriculum-Development, Workshop-Facilitation, Contracts, Negotiation, Agreements

## Education

### IIIT Bangalore

Advanced Certification in UI/UX Design with Generative AI, UI/UX Design

```text
Completed an Advanced Certification in UI/UX Design with Generative AI.
```

### Rachana Sansad College of Applied Arts

Bachelor of Fine Arts, Applied Arts. 2011 - 2014

Activities and societies: Top 10 University Ranker, Designer of the Year, Best Typography

```text
Bachelor of Fine Arts in Applied Arts with a focus on Typography, from 2011 to 2014.
```

## Tech stack

- Shopify
- Typography
- Figma
- Asana
- Notion
- Canva
- Procreate

To contact Pranita, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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