# Poorvi Verma

Poorvi Verma is a remote worker on Himalayas, Senior Product Manager at Airlearn (Unacademy Group), based in India.

Source: https://himalayas.app/@poorviverma

```text
Senior Product Manager at Airlearn (Unacademy Group), who localized streaks across 12+ languages and lifted D1 retention by 3pp.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 4763k+ INR |
| Job categories | Product Manager |
| Skills | Product Strategy, Product Roadmapping, Product Launch, Growth and Monetisation, A B Testing, Experimentation, Lifecycle Marketing, Subscription monetization, Retention, SQL, Amplitude, Google Analytics, Machine Learning, Precision Recall Optimization, Evaluation Frameworks |
| LinkedIn | https://linkedin.com/in/poorviverma |

## About

```text
At Airlearn (Unacademy Group), I redefined “streak” across 12+ languages after finding it had been transliterated rather than culturally localized. The localized rebuild won an A/B test and lifted D1 retention by 3pp.

I also led a CRM migration for 5M users from CleverTap to MoEngage, redesigning the event schema and SDK integration. To avoid a vendor approach that would have logged out every user, I designed push-token regeneration on launch.

At Dailyhunt, I launched DH Premium from 0 to 1, reaching 1,000+ paying subscribers in two months and $4K+ MRR, with 40% trial-to-paid conversion. I also built a tiered re-engagement system based on the relationship between content consumption and subscriber LTV.

I conceived, built, and shipped CatCulate solo, an AI-powered cat nutrition app based on vet standards. It includes safety gates, a meal-log-and-correct model, and recall monitoring, and was live on Google Play with 80+ users and 14+ daily actives at launch.
```

## Experience

### Senior Product Manager (current)

Airlearn (Unacademy Group). Apr 2026 - Present

```text
Redefined streak localization across 12+ languages, lifting D1 retention by 3pp. Led CRM migration to MoEngage for 5M users and restored email deliverability.
```

Skills: A-B-Testing, CRM-Migration, Mo-Engage, CleverTap, Retention-Strategy, Localization, Email-Deliverability, Research

### Founder & Product Owner (current)

CatCulate. Jan 2026 - Present

```text
Conceived, built, and shipped an AI-powered cat nutrition app with a vet-standards recommendation engine, live on Google Play with 80+ users.
```

Skills: AI, Android, Product-Development, Recommendation-Engine, Data-Integrity, FDA-Recall-Monitoring, Evaluation-Suites

### Product Manager

Dailyhunt (VerSe Innovation). Jan 2022 - Apr 2026

```text
Launched DH Premium subscription achieving 40% trial-to-paid conversion and led 0 to 1 launch of Short News. Built AI content risk detection and consolidated analytics.
```

Skills: Product-Management, Subscription-monetization, A-B-Testing, Collaboration-With-ML, Analytics, SQL, Google-Analytics, CleverTap, Schema-Design

### Product Specialist

TikTok Ads Platform (ByteDance). Jul 2020 - Sep 2021

```text
Ran pilot validation for TikTok's US SMB Ads platform, growing advertiser retention from 15% to 60%. Uncovered a platform-wide bug reducing ad rejection rate by 60%.
```

Skills: Ad-Platform, SMB, Retention, Onboarding, Data-Analysis, Product-Feedback, Unit-Economics

## Education

### Indian Institute of Management, Rohtak

MBA, Management. 2018 - 2020

```text
Pursued an MBA, gaining advanced knowledge in management and leadership.
```

### Shri Shankaracharya Technical Campus, Bhilai

B.Tech, Technology. 2011 - 2015

```text
Completed a Bachelor of Technology, building a strong foundation in technical and engineering principles.
```

## Tech stack

- Google Analytics
- Amplitude
- Firebase
- SQL

To contact Poorvi, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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