# Pedro Gastón Castelli

Pedro Gastón Castelli is a remote worker on Himalayas, Art Director, Graphic Designer & Technical AI Consultant at INDEPENDENT CREATIVE LAB, based in Uruguay.

Source: https://himalayas.app/@pedrogastncastelli

```text
Art Director at METALEROSUY creating transmedia music communities, streetwear, and AI-assisted brand visuals.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Uruguay |
| Authorized to work in | Uruguay |
| Salary expectations | 113k+ USD |
| Job categories | Art Director, Graphic Designer, Brand Strategist, Audiovisual Curator, Community Architect, Generative AI Artist |
| Skills | Art Direction, Brand Identity System, Creative Direction, Generative AI, Prompt Engineering, Stable Diffusion, Midjourney, ControlNet, Image Inpainting, Outpainting, AI Photoshop Pipelines, Adobe Creative Cloud, Figma, UI UX Design, Typography |
| Portfolio | https://drive.google.com |
| LinkedIn | https://linkedin.com/in/gastoncastelli |

## What I'm looking for

```text
I'm available for global remote contract work or local hybrid opportunities based in Montevideo.
```

## About

```text
At METALEROSUY, I built and continue to scale a heavy metal platform and community infrastructure. I created and commercialized the “Cabra Charrúa” brand IP, then translated its digital identity into heavyweight streetwear and visual lookbooks.

At MOVALTUY, I built an independent multimedia curation ecosystem connecting underground music culture with urban spaces. I designed the “Alternative Capsule” apparel layout and experimental kinetic typography systems.

Through INDEPENDENT CREATIVE LAB, I provide visual identity and design consultancy for premium consumer goods. I also build an experimental archive of architectural and product staging using generative AI and post-production workflows.

At CHOCO ONO, I directed brand identity and premium packaging for a craft bakery startup, alongside editorial art direction, food styling, and product photography. My work brings together typographic precision, urban aesthetics, and generative AI.
```

## Experience

### Art Director, Graphic Designer & Technical AI Consultant (current)

INDEPENDENT CREATIVE LAB. Jan 2017 - Present

```text
Provided end-to-end design consultancy, visual identity architectures, and synthetic asset workflows for premium consumer goods. Built an experimental archive featuring architectural staging and product staging by blending prompt engineering with post-production pipelines.
```

Skills: Art-Direction, Graphic-Design, AI-Consulting, Prompt-Engineering, Post-production, Visual-Identity, Product-Staging

### Founder, Creative Director & Audiovisual Curator (current)

MOVALTUY. Jan 2017 - Present

```text
Engineered an independent multimedia curation ecosystem for underground music cultures, connecting digital channels with tactile urban environments. Designed streetwear apparel layouts and experimental kinetic typography systems, and spearheaded multi-channel digital strategy.
```

Skills: Creative-Direction, Audiovisual-Curation, Digital-Strategy, Streetwear-Design, Kinetic-Text, Content-Strategy, Visual-Curation

### Founder, Creative Director & Brand Strategist (current)

METALEROSUY. Jan 2013 - Present

```text
Architected and scaled a transmedia subcultural niche ecosystem and editorial curation hub within the national music scene. Created and commercialized brand IP through neural network modeling and urban iconography, and deployed streetwear collections with complete visual lookbook direction.
```

Skills: Art-Direction, Brand-Strategy, Community-Building, Neural-Networks, Streetwear-Design, Screen-Printing, Visual-Curation, Content-Curation

### Founder, Head of Design & Visual Styling

CHOCO ONO. Jan 2020 - Dec 2022

```text
Directed comprehensive branding architectures and premium unboxing packaging layout engineering for a traditional craft bakery startup. Oversaw editorial art direction, gastronomic food styling, and studio product photography.
```

Skills: Brand-Architecture, Packaging-Design, Art-Direction, Food-styling, Product-Photography, Editorial-Design

## Tech stack

- Typography
- Figma
- Stable Diffusion
- Midjourney
- Adobe Creative Cloud

To contact Pedro Gastón, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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