# Paula Molina

Paula Molina is a remote worker on Himalayas, Sales Operations at Blue Yonder, based in Spain.

Source: https://himalayas.app/@paulamolina

```text
Sales operations professional at Blue Yonder who grew Commerce pipeline by 80% with data-driven GTM operations and account prioritization.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 20k+ EUR |
| Job categories | Sales Operations, Business Development Representative, Marketing Associate |
| Skills | Sales Operations, Go To Market Operations, Pipeline Management, Sales Forecasting, Target Account Prioritization, Sales Analytics, Enterprise Sales, Business Development, Lead Generation, Market Research, Pipeline Development, Content Production, Data Analysis, Corporate Reporting, CSR Strategy |
| Portfolio | https://substack.com/@elfrijolito |

## About

```text
At Blue Yonder, I led the post-acquisition integration of Doddle and Optoro into the Commerce business unit, establishing sales structure, processes, and reporting to support enterprise pursuits.

I designed data-driven GTM operations, including Salesforce dashboards and a strategic account prioritization model that boosted the Commerce pipeline by 80% in 2025. I also partnered across teams on enterprise opportunities that contributed to €2.4M in closed bookings in H1 2025.

As a Business Development Representative at Blue Yonder, I achieved 200% of my yearly target, generating over 27 qualified opportunities and $9M+ in qualified pipeline across retail and manufacturing.

At DARMA, I supported a North American B2C Edtech go-to-market test and co-designed a product pipeline with the development team. I also created demo and social content, while at SAFFRON BRAND CONSULTANTS I worked on corporate reports and produced two episodes for the Disruptive Branding Podcast.
```

## Experience

### Sales Operations

[Blue Yonder](https://himalayas.app/companies/blue-yonder). Jan 2025 - Aug 2026

```text
Leading post-acquisition integration of Doddle and Optoro into Blue Yonder's Commerce business unit, establishing sales structure and processes. Designed data-driven GTM operations and strategic account prioritization that boosted Commerce pipeline by 80%.
```

Skills: Salesforce, Data-Analysis, Strategic-Planning, Sales-Operations, GTM-Strategy, Pipeline-Management, Executive-Presentation

### Business Development Representative

[Blue Yonder](https://himalayas.app/companies/blue-yonder). Dec 2023 - Dec 2024

```text
Achieved 200% of yearly target by generating over 27 qualified opportunities and $9M+ in qualified pipeline. Researched and mapped buying centers, built champions, and handed off well-qualified cycles to AEs.
```

Skills: Email-outreach, LinkedIn, Pipeline-Generation, Qualification, Salesforce, LinkedIn-Sales-Navigator, SalesLoft, 6Sense, Cold-Calling

### Marketing and Business Development Associate

DARMA. Oct 2022 - Aug 2023

```text
Ran outbound to 120+ contacts per day and averaged 4 discovery calls and demos per week for a B2C Edtech GTM test. Co-designed product pipeline and produced demo and social content driving 30% average growth.
```

Skills: Outbound-Sales, Discovery-Calls, Product-Management, Shortcut, Content-Creation, Video-Editing, Social-Media, B2C-Marketing

### Marketing Intern

Saffron Brand Consultants. Jul 2022 - Sep 2022

```text
Conducted data analysis and copy for corporate reports such as the City Brand Barometer. Initiated and produced a new segment in the Disruptive Branding Podcast, creating 2 episodes.
```

Skills: Data-Analysis, Copywriting, Podcast-Production, Branding, Research

## Education

### IE University

Bachelor's Degree, Communication and Digital Media. 2018 - 2022

```text
Pursued a degree in Communication and Digital Media at IE University in Madrid, Spain, from September 2018 to July 2022.
```

## Tech stack

- Salesforce
- HubSpot
- Shortcut
- Adobe Premiere Pro
- 6sense

To contact Paula, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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