# Paula López

Paula López is a remote worker on Himalayas, Digital Media Specialist at P&G, based in Spain.

Source: https://himalayas.app/@paulalpez2

```text
Digital Media Specialist at P&G who shaped paid social, programmatic and e-commerce campaigns for key brands.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 70k+ USD |
| Job categories | Digital Marketing Specialist, Media Strategist, Programmatic Specialist, Digital Media Specialist |
| Skills | Digital Strategy, Programmatic Advertising, Paid Social, Media Planning, Media Buying, Data Analysis, Campaign Management, Funnel Optimization, A B Testing, Budget Management, Team Management, DV360, TTD, Amazon DSP, AMS |
| LinkedIn | https://linkedin.com/in/paula-lopez-frago |

## About

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At P&G, I designed and implemented digital strategies for key brands, leading Paid Social, Programmatic and e-commerce campaigns. I analysed campaign data and KPIs to identify issues, uncover insights and propose measurable solutions.

At Making Science + Pilot Ignite, I planned campaigns across DSPs for international clients and ran technical and strategic audits. Earlier, at Xaxis (GroupM), I planned, activated and optimised programmatic campaigns, using full-funnel strategies, tracking and reporting to inform recommendations.
```

## Experience

### Digital Media Specialist

[P&G](https://himalayas.app/companies/procter-gamble). Oct 2023 - Feb 2026

```text
Designed and implemented digital strategies for key brands, leading Paid Social, Programmatic and e-commerce campaigns. Analyzed data and KPIs to identify issues, uncover insights, and propose measurable solutions.
```

Skills: Paid-Social, Programmatic, Ecommerce, Data-Analysis, KPI-Analysis, Campaign-Management, DV360, TTD, Amazon-DSP, CM360, GA4, GTM, Meta-Ads, TikTokAds, Looker, Adobe-Analytics

### Digital Media & Programmatic Consultant

Making Science + Pilot Ignite. Feb 2021 - Sep 2023

```text
Planned and managed campaigns across DSPs (DV360, Amazon DSP, TTD) for multiple international clients. Ran technical and strategic audits and designed tailored media plans using the Google stack (CM360, GA4, GTM).
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Skills: DV360, Amazon-DSP, TTD, CM360, GA4, GTM, Media-Planning, Campaign-Management, Team-Management, Reporting, Client-Communication

### Programmatic Specialist

Xaxis (GroupM). Sep 2019 - Jan 2021

```text
Planned, activated and optimized large-scale programmatic campaigns. Managed full-funnel strategies with complete tracking, data analysis and reporting.
```

Skills: Programmatic-Advertising, Campaign-Management, Funnel-Optimization, Data-Analysis, Reporting, Strategic-Recommendations

## Education

### Complutense University of Madrid

Postgraduate Degree, Programmatic Advertising and Web Analytics. 2018 - 2019

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Postgraduate Degree in Programmatic Advertising and Web Analytics from Complutense University of Madrid, completed in 2019.
```

### Complutense University of Madrid

Bachelor's Degree, Advertising and Public Relations. 2014 - 2018

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Bachelor's Degree in Advertising and Public Relations from Complutense University of Madrid, completed in 2018.
```

## Tech stack

- Adobe Analytics
- Looker Studio

To contact Paula, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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