# Patrick Bryant

Patrick Bryant is a remote worker on Himalayas, Leader, Customer Insights / Marketing Analytics / Product Analytics at AppDynamics by Cisco, based in United States.

Source: https://himalayas.app/@patrickbryant1

```text
Customer analytics leader at AppDynamics by Cisco who identified a $20 million AppDynamics Cloud opportunity.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 185k+ USD |
| Job categories | Marketing Analytics, Customer Insights Manager, Product Analytics Manager, Business Intelligence Manager, Analytics Manager, Data Analyst, Customer Segmentation Analyst |
| Skills | Customer Insights, Marketing Analytics, Product Analytics, Customer Segmentation, Customer Profiling, A B Testing, Multivariate Testing, Customer Retention, Customer Acquisition, Go To Market Analytics, Forecasting, regression analysis, Decision Tree Analysis, Campaign Analytics, Channel Attribution |

## About

```text
At AppDynamics by Cisco, I developed go-to-market insights for the AppDynamics Cloud launch, identifying a $20 million opportunity across existing accounts and prospective customers. I also created a customer fitness score model using install data and cloud propensity scoring.

Across roles at Indeed, Inc., Favor Delivery, T3, Abercrombie & Fitch, Bath & Body Works, and Progressive Insurance, I used customer insights and analytics to inform marketing, product, and business decisions. My work included A/B testing, segmentation, dashboards, and analysis of customer retention and acquisition.
```

## Experience

### Leader, Customer Insights / Marketing Analytics / Product Analytics (current)

AppDynamics by Cisco. Jan 2021 - Present

```text
Partnered with eStaff to establish KPIs and develop actionable insights. Developed go-to-market insights identifying a $20 million opportunity for the AppDynamics Cloud product launch and created a customer fitness score model.
```

Skills: KPIs, Go-To-Market-Strategy, Customer-Segmentation, Data-Analysis, Product-Analytics

### Marketing Analytics Manager

[Indeed, Inc.](https://himalayas.app/companies/indeed). Jan 2019 - Jan 2021

```text
Conducted A/B tests to understand levers of customer retention and reactivation. Developed dashboards for leadership and performed adhoc analysis using SQL and proprietary coding language (IQL).
```

Skills: A-B-Testing, SQL, Data-Warehouse, Dashboard-Development, Customer-Retention

### Senior CRM Analytics Manager

[Favor Delivery](https://himalayas.app/companies/favor). Jan 2018 - Jan 2019

```text
Provided insights into customer and runner performance by developing dashboards in Looker. Managed the monthly promotions budget and performed analysis to optimize supply and demand balance.
```

Skills: Looker, CRM-Analytics, Promotions-Management, Data-Analysis, Supply-Demand-Planning

### Business Intelligence Manager

T3. Jan 2017 - Jan 2018

```text
Delivered executive-ready analytics reports and strategic POVs for clients. Performed complex ad hoc analysis using SQL and Snowflake, and planned A/B and multivariate tests to optimize conversion.
```

Skills: SQL, Snowflake, Business-Intelligence, A-B-Testing, Multivariate-Testing, Data-Analysis

### Analytics Manager

[Abercrombie & Fitch](https://himalayas.app/companies/abercrombie-and-fitch-co). Jan 2013 - Jan 2017

```text
Managed the customer data platform to influence marketing campaigns. Developed digital marketing campaigns, performed A/B testing, and applied modeling techniques to understand customer performance.
```

Skills: Customer-Data-Platforms, A-B-Testing, Segmentation, Modeling, Digital-Marketing

### Segmentation Analyst

Bath & Body Works. Jan 2011 - Jan 2013

```text
Managed the marketable customer email list by implementing segmentation strategy using SAS. Developed product affinity groups and measured campaign tests and website redesigns.
```

Skills: SAS, Segmentation, Email-Marketing, Data-Analysis, Campaign-Measurement

### Senior Data Analyst

[Progressive Insurance](https://himalayas.app/companies/progressive). Jan 2001 - Jan 2011

```text
Performed A/B testing to identify appropriate campaigns. Implemented comparison rating engines and performed regression and decision tree analysis to identify acquisition and retention opportunities.
```

Skills: A-B-Testing, regression-analysis, Decision-Trees, Data-Analysis, Forecasting

## Education

### Cleveland State University

Master of Business Administration, Business Administration

```text
Master of Business Administration degree from Cleveland State University.
```

### Franklin University

Bachelor of Science, Finance

```text
Bachelor of Science in Finance from Franklin University.
```

## Tech stack

- Snowflake
- Tableau
- Looker
- SAS
- Python
- SQL
- Salesforce Marketing Cloud

To contact Patrick, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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