# Pandu Furwani

Pandu Furwani is a remote worker on Himalayas, Sr. SEO Manager Bukagames at Bukalapak, based in Indonesia.

Source: https://himalayas.app/@pandufurwani

```text
SEO Manager at Bukalapak, scaling organic revenue by 500% across international markets and building localized SEO strategies.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Indonesia |
| Authorized to work in | Indonesia |
| Salary expectations | 30k+ USD |
| Job categories | SEO Manager, SEO Analyst, SEO Specialist, SEO SEM Analyst, Product Manager |
| Skills | SEO Strategy, International SEO, Technical SEO, SEO Auditing, Keyword Research, On Page SEO, Site Structure, SEO Project Management, Off Page SEO, Content Marketing, Scalable SEO, Internal Linking, Hreflang Implementation, Localization Strategy, Generative Engine Optimization |
| LinkedIn | https://linkedin.com/in/pandufwn |

## About

```text
At Bukalapak, I scaled organic revenue by an average of 500% and organic traffic by 250% across SEA, Western, and EU markets. I optimized high-intent conversion funnels across international domains.

I developed a unified SEO roadmap and expansion framework for 12+ markets, increasing global visibility by 14% in SEA and 142% in Western and EU markets. I also launched localized strategies that increased brand visibility and visits by 146%.

I led a site-wide technical audit and migration, and partnered with Product and Engineering on automated metadata, content, and internal linking. I also built and mentored a remote team of SEO specialists and content editors.

At Blibli.com, I launched an SEO Page Generator using internal search data and trending keywords. As an SEO Analyst, I experimented with richer content for Google Featured Snippets, contributing to a 20% traffic increase.
```

## Experience

### Sr. SEO Manager Bukagames (current)

Bukalapak. Dec 2023 - Present

```text
Scaled organic revenue by +500% average for SEA, Western and EU markets within 12 months by optimizing high-intent conversion funnels across 12++ international domains. Spearheaded a unified SEO roadmap and expansion framework for 12+ markets, increasing global visibility and brand authority.
```

Skills: SEO, Global-SEO-Strategy, Market-Expansion, Hreflang-Implementation, Local-Content, Technical-SEO, Core-Web-Vitals, Performance-Monitoring, Schema-Markup, Website-Migration, Agile, Budget-Oversight, Mentorship, AI-Tools, N8n, Claude, GPT, Gemini, Google-Search-Console, Google-Analytics, Looker, Ahrefs, Datadog, Cloudflare, Tableau

### SEO Manager Bukalapak Marketplace

Bukalapak. Oct 2023 - Dec 2023

```text
Led a site-wide technical audit and migration that improved PageSpeed scores. Provided SEO technical analysis and recommendations to product and engineering teams for infrastructure and performance of SEO site-wide.
```

Skills: Technical-SEO, Site-Audits, Page-speed, SEO-Analysis, Product-Collaboration, engineering-collaboration

### SEO Manager Virtual Product and Games

Bukalapak. Jan 2022 - Oct 2023

```text
Partnered with Product and Engineering teams to implement automated meta-data, automated content, and internal linking structures.
```

Skills: SEO, Automation, Metadata, Content-Automation, Internal-Linking, Cross-Functional-Collaboration

### Associate SEO Lead

Blibli.com. Aug 2019 - Jan 2022

```text
Successfully launched an SEO Page Generator controlled by the SEO team using data from internal search and external trending keywords, generating a new traffic source stream. Launched off-page SEO strategy with backlinks and digital PR, increasing ranking and Domain Rating.
```

Skills: SEO, SEO-Page-Generator, Keyword-Research, Off-Page-SEO, Backlinks, Digital-PR, Google-Keyword-Planner

### SEO Analyst

Blibli.com. Jul 2018 - Aug 2019

```text
Experimented with content richness by targeting Google featured snippets, achieving higher CTR and being quoted at the top results by Google, organically converting more clicks and increasing traffic by +20%.
```

Skills: SEO, Featured-Snippets, Content-Optimization, CTR-Improvement, organic-traffic

### Head of Digital Marketing

AECC Global Indonesia. Sep 2017 - Jul 2018

```text
Orchestrated the development and execution of a comprehensive marketing campaign spanning paid advertising, organic content, and CRM initiatives, resulting in a 40% increase in lead generation within six months.
```

Skills: Digital-Marketing, Paid-Advertising, Organic-Content, CRM, Lead-Generation

### Front-end Developer

RED Comm Indonesia. Feb 2017 - Sep 2017

```text
Implemented responsive design frameworks using HTML, CSS, and JavaScript, resulting in seamless cross-device user experiences.
```

Skills: HTML, CSS, JavaScript, Responsive-Design, Frontend-Development

### Digital Marketing

Ardan Group Digital Communication. Jan 2014 - Jan 2017

```text
Developed and executed integrated digital marketing campaigns for over 10 clients, increasing brand visibility and generating growth in online engagement.
```

Skills: Digital-Marketing, Campaign-Management, Brand-Visibility, Online-Engagement

## Education

### Maranatha Christian University

Bachelor of Technology, Management Information Systems

```text
Bachelor of Technology in Management Information Systems, General, graduated in April 2016.
```

### Padjadjaran University

Diploma of Computer Science, Information Systems. 2008 - 2011

```text
Diploma of Computer Science in Information Systems, graduated in May 2011.
```

## Tech stack

- Google Tag Manager
- Tableau
- Looker
- Metabase
- Cloudflare
- Google Analytics
- Google Search Console
- JavaScript
- Python
- HTML5
- CSS 3
- Datadog
- Gemini
- WordPress
- Ahrefs
- SEMrush
- Screaming Frog
- Botify
- N8N
- ChatGPT
- Google Looker Studio

To contact Pandu, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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