# Paciencia Nketia-Boye

Paciencia Nketia-Boye is a remote worker on Himalayas, Digital Content and Community Officer at Marie Stopes International Ghana, based in Ghana.

Source: https://himalayas.app/@paciencianketia-boye

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Ambitious Social Media and Brand Manager with 5+ years experience.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Ghana |
| Authorized to work in | Ghana |
| Job categories | Social Media Manager, Digital Marketing Manager, Brand Manager, Content Strategist, Community Manager, Social Media Marketing Manager, Social Media Management, Social Media Coordinator, Freelance Social Media Manager, Social Media Marketing Coordinator, Social Media Specialist, Social Media Executive |
| Skills | Digital Marketing, Social Media Management, Content Creation, Campaign Development, Marketing Analytics, Google Analytics, SEO, Email Marketing, Copywriting, Project Management, Data Studio, Trello, SEMrush, Canva, HubSpot, Mailchimp, Google Ads, LinkedIn Ads |

## What I'm looking for

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I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my digital marketing skills to drive impactful campaigns and contribute to brand growth.
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## About

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I am an ambitious and highly skilled Social Media and Brand Manager with over 5 years of exceptional experience in digital marketing, social media management, and content creation. My creative and customer-centric approach to marketing has allowed me to develop and execute integrated brand campaigns that drive visibility and audience engagement across various digital platforms.

Throughout my career, I have successfully led initiatives that resulted in significant growth in brand awareness and customer engagement. My role as Digital Content and Community Officer at Marie Stopes International Ghana has honed my ability to create compelling content that resonates with audiences, while my previous experience as Digital Marketing Manager at TIASTGROUP showcased my strategic planning and execution skills, contributing to a 40% growth in social media followers.
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## Experience

### Digital Content and Community Officer (current)

Marie Stopes International Ghana. Sep 2023 - Present

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Led the development and execution of integrated brand campaigns across digital and social media platforms, driving visibility and audience engagement. Created compelling, educational, and fun organic social media content and campaigns to reach targeted audiences.
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Skills: Digital-Marketing, Social-Media-Management, Content-Creation, Google-Analytics, Google-Data-Studio, Meta-Business-Suite, YouTube, Brand-Strategy, Market-Research

### Digital Marketing Manager

Tiastgroup. Jun 2023 - Present

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Developed and executed comprehensive brand and communication strategies that significantly enhanced brand awareness and audience engagement. Crafted engaging, data-informed content that contributed to a 40% growth in social media followers and interaction.
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Skills: Digital-Marketing, Brand-Strategy, Content-Management, Meta-Ads, Lead-Generation, Competitive-Analysis

### Director of Outreach

Afrochella Foundation. Dec 2021 - Present

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Engaged key stakeholders and potential partners to secure funding and build long-term support for the Foundation’s initiatives. Led a successful fundraising campaign that surpassed its target by 110%, significantly increasing financial resources for community impact projects.
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Skills: Stakeholder-Engagement, Fundraising, Partnership-Development, Volunteer-Management, Budgeting, Financial-Planning, Media-Briefs, Project-Management

### Social Media Marketing Manager

Eddy's Pizza Ghana. Apr 2021 - Present

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Executed integrated social media campaigns across digital, radio, and TV platforms, increasing customer engagement by 80%. Spearheaded a successful Instagram growth campaign, resulting in a 300% increase in followers within six months, significantly enhancing brand visibility.
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Skills: Social-Media-Marketing, Content-Creation, Instagram-Growth, Brand-Representation, Multimedia-Operations, Customer-Engagement

## Education

### University of Ghana

MA, Information Technology Law. 2024 - Present

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Currently pursuing a Master of Arts in Information Technology Law. This program focuses on the legal aspects of information technology, preparing for a career at the intersection of law and technology.
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### University of Ghana

Bachelor of Arts, Political Science & Theatre Arts

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Completed a Bachelor of Arts degree with a dual major in Political Science and Theatre Arts. This interdisciplinary program provided a comprehensive understanding of political systems and theatrical practices.
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### Krobo Girls Presbyterian Senior High School

West African Senior School Certificate Examination (WASSCE), General Studies

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Obtained the West African Senior School Certificate Examination (WASSCE). This certificate is a significant academic achievement, demonstrating proficiency across various subjects.
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## Tech stack

- Data Studio
- Mailchimp
- Gmail
- Google Analytics
- HubSpot
- Trello
- SEMrush
- Canva
- Google Ads
- LinkedIn Ads

To contact Paciencia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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