# Pablo Merino Gouffray

Pablo Merino Gouffray is a remote worker on Himalayas, Líder de Contenidos Digitales at AZUL-K SAS, based in Colombia.

Source: https://himalayas.app/@pablomerinogouffray

```text
Digital content lead at AZUL-K SAS who planned social campaigns for multiple brands and produced multimedia journalism for Directo Bogotá.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Colombia |
| Authorized to work in | Colombia |
| Salary expectations | 40k+ USD |
| Job categories | Journalist, Multimedia Producer, Communications Specialist |
| Skills | Digital Content Strategy, Social Media Strategy, Content Production, Campaign Development, Institutional Communications, Journalism, News Writing, Fact Checking, Media Monitoring, Database Research, Multimedia Production, Video Production, Documentary Photography, Field Reporting |

## About

```text
At AZUL-K SAS, I planned, executed, and supervised digital strategy for different brands across social platforms. I developed content and campaigns aligned with company values to strengthen brand positioning and connect with new audiences.

At PROCOLOMBIA, I contributed to communications writing, including success stories, informational scripts, and newsletters. I also supported journalist outreach, database research, news monitoring, and final reports for press and fam trips.

For Directo Bogotá, I worked as a journalist and multimedia content creator. My publications included a report on the threatened Andean condor and a video report on women’s influence in music, shared through the Ibero-American Scientific News program.

I produced the weekly Noticias del País de la Belleza bulletin at ProColombia, covering exports and the promotion of Colombia abroad. I also researched and wrote success stories about businesses and ventures supporting the country’s export, investment, and tourism promotion.
```

## Experience

### Líder de Contenidos Digitales

AZUL-K SAS. Apr 2025 - Nov 2025

```text
Planned, executed, and supervised the digital strategy for various brands across social media platforms, developing content and campaigns aligned with company values to strengthen brand positioning and audience engagement.
```

Skills: Digital-Strategy, Social-Media-Management, Content-Creation, Campaign-Planning, Brand-Positioning

### Practicante de Comunicaciones

ProColombia. Aug 2024 - Feb 2025

```text
Collaborated on writing tasks for the communications office, including success stories, informative scripts, and newsletters. Supported journalist outreach, database research, national and international news monitoring, and final reports for press and fam trips.
```

Skills: Writing, Editing, Media-Monitoring, Research, Database-Management, Reporting

## Education

### Pontificia Universidad Javeriana

Pregrado, Social Communication. Grade: 4.36

Activities and societies: Periodista y creador de contenido multimedia | Directo Bogotá | 2021 - 2025

```text
Pursuing a degree in Social Communication with emphasis in Journalism, expected graduation in January 2027. Achieved a grade point average of 4.36.
```

### Colegio Tilatá

Bachillerato, Bachillerato Internacional

```text
Completed International Baccalaureate (IB) and Primary Years Programme (PEP) in June 2019.
```

## Tech stack

- Google Analytics
- Adobe Photoshop
- Canva
- Adobe Audition
- Meta Business Suite
- Power BI
- Instagram
- Facebook

To contact Pablo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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