# Omar Adel

Omar Adel is a remote worker on Himalayas, Senior Digital Media Strategist at Sarmady Communications, based in Egypt.

Source: https://himalayas.app/@omaradel1

```text
Senior Digital Media Strategist at Sarmady Communications, using AI-driven bidding to improve ad targeting and campaign performance.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Egypt |
| Authorized to work in | Egypt |
| Salary expectations | 30k+ USD |
| Job categories | Digital Media Strategist, Digital Marketing Specialist, Social Media Moderator |
| Skills | Programmatic Advertising, Real Time Bidding, AI driven Targeting, Digital Media Strategy, Campaign Optimization, Digital Marketing, Social Media Marketing, Google Ad Manager, Google Analytics, Google Analytics 4, Firebase, Google Tag Manager, Google Ads, SEO Copywriting, Yoast |
| LinkedIn | https://linkedin.com/in/omaradelm |

## About

```text
At Sarmady Communications, I lead programmatic ad campaigns across multiple platforms and use Google Ad Manager, Google Analytics, Firebase, and Google Tag Manager to optimize them. I also implement AI-driven real-time bidding techniques to enhance targeting and performance.

I collaborate with data analysts to use campaign metrics for optimization, and present strategic reports and performance analysis to the Managing Director and Board of Directors. I also work with finance teams on invoicing and budget allocation.

In freelance projects for Nat-ure by Natalie and Alpha Dental Clinic, I managed Instagram and Facebook pages, created engaging content, and developed brand strategies and themes. Earlier, I planned marketing strategy for foreigner doctors at Andalusia Group for medical services and moderated social media pages and groups at Arabiat Egypt.
```

## Experience

### Senior Digital Media Strategist (current)

Sarmady Communications. Dec 2022 - Present

```text
Lead and oversee programmatic ad campaigns across multiple platforms, optimizing strategies for maximum impact. Implement AI-driven real-time bidding techniques to enhance ad targeting and performance.
```

Skills: Google-Ad-Manager, Google-Analytics, Firebase, Google-Tag-Manager, Programmatic-Advertising, AI-driven-Targeting, Real-Time-Bidding, Data-Analysis, Reporting, Budget-allocation

### Digital Marketing Specialist

Andalusia Group for Medical Services. Aug 2022 - Dec 2022

```text
Planned marketing strategies for foreign doctors and executed social media campaigns to generate leads. Monitored campaign performance and reported to supervisor.
```

Skills: Marketing-Strategy, Social-Media-Campaigns, Lead-Generation, Campaign-Monitoring, Reporting

### Social Media Moderator

Arabiat Egypt. Aug 2021 - Aug 2022

```text
Moderated company's Facebook pages and groups, including car groups. Provided daily reports to the manager with new customer numbers and complaints.
```

Skills: Social-Media-Moderation, Facebook, Reporting, Customer-Engagement

## Education

### Google

Google Analytics Certification, Digital Marketing

```text
Completed Google Analytics Certification, covering GA4 properties, reporting, conversions, audiences, attribution, and Google Ads integration.
```

### Google

Get to Know Advertising with Google, Digital Marketing

```text
Completed the 'Get to Know Advertising with Google' course.
```

### Google

Drive Advertising Revenue with Google Ad Manager, Digital Marketing

```text
Completed the 'Drive Advertising Revenue with Google Ad Manager' course, covering essentials of Google Ad Manager and inventory management.
```

### Yoast Academy

SEO Copywriting, SEO

```text
Completed SEO Copywriting course.
```

### Alexandria University

Bachelor's Degree, Business Administration. 2016 - 2020. Grade: Good

```text
Pursued a Bachelor's degree in Business Administration with a major in Marketing, achieving a grade of Good.
```

### Creatova

Social Media Marketing & Google Ads campaigns, Digital Marketing

```text
Completed a course on Social Media Marketing and Google Ads campaigns.
```

### New Horizons

LCCI Course (Marketing- Sales- Business), Business

```text
Completed LCCI course covering Marketing, Sales, and Business.
```

## Tech stack

- Google Tag Manager
- Google Analytics
- Firebase
- Google Ads
- Yoast

To contact Omar, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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