# Olisha Taneja

Olisha Taneja is a remote worker on Himalayas, AI Content Strategist & Consultant at Independent, based in India.

Source: https://himalayas.app/@olishataneja

```text
Marketing Manager at Cactus Communications who led KSA market entry, generating 20+ institutional leads and an $800K pipeline.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 30k+ USD |
| Job categories | Marketing Manager, AI Content Strategist, Go To Market Strategist |
| Skills | Regional Marketing, Market Entry, Marketing Localization, B2B Demand Generation, Lead Nurturing, Integrated Campaigns, Marketing Automation, Field Marketing, Event Marketing, Webinars, Paid Media, Sales Enablement, Public Relations, Agency Management, Website Strategy |
| LinkedIn | https://linkedin.com/in/olisha-taneja-98a4b9141 |

## About

```text
At Cactus Communications, I led early-stage market entry strategy for KSA, the US and Indonesia. I planned the company's first academic networking event in Riyadh, securing 20+ institutional leads and contributing to an $800K revenue pipeline; the KSA and Indonesia launches earned Project of the Year in 2023.

At Taylor & Francis Group, an Informa Business, I led digital marketing campaigns across South Asia and Sub-Saharan Africa that drove 81,000+ journal submissions. Audience-led messaging grew the AI portfolio by 22% and the Biotech portfolio by 46%.

As an independent AI Content Strategist & Consultant, I advise brands on content strategy, digital presence and AI-enabled marketing. I also run website content audits, write AEO briefs and design AI content workflows that help small teams scale output while keeping brand voice consistent.
```

## Experience

### AI Content Strategist & Consultant (current)

Independent. Apr 2025 - Present

```text
Advises brands on content strategy, digital presence, and AI-enabled marketing. Conducts website audits and designs AI content workflows for small teams.
```

Skills: Content-Strategy, Digital-Strategy, Social-Media-Planning, AI-Marketing, Website-audits, AEO, AI-Workflows

### Assistant Manager – Content & Community Engagement

[Cactus Communications](https://himalayas.app/companies/cactus-communications). Jan 2024 - Jan 2025

```text
Partnered with Sales and B2C teams to deliver a $1.8M revenue target, building lifecycle and nurture flows that doubled open rates. Led website and landing-page strategy, lifting conversion rates by 15–20%.
```

Skills: CleverTap, Mailchimp, Salesforce-Marketing-Cloud, Meta-Ads, Google-Ads, WordPress, Contentful, Hotjar, GA4, Power-BI, Tableau, Lead-Nurturing, Paid-Media, Advocacy, Team-Leadership

### Go-to-Market Strategist

[Cactus Communications](https://himalayas.app/companies/cactus-communications). Feb 2023 - Jan 2024

```text
Led market entry strategy for KSA, the US, and Indonesia, including the company's first academic networking event in Riyadh that generated 20+ leads and an $800K pipeline. Managed regional PR and localisation efforts.
```

Skills: Market-Research, Segmentation, Tableau, Power-BI, Event-Planning, PR, Agency-Management, Localization, Thought-Leadership, Cross-functional-Coordination

### Marketing Manager – Authors & Researchers

Taylor & Francis Group. Feb 2021 - Jan 2023

```text
Led digital marketing for high-growth portfolios across South Asia and Sub-Saharan Africa, driving 81,000+ journal submissions. Grew AI portfolio by 22% and Biotech by 46% through audience-led messaging.
```

Skills: Demand-Generation, Email-Marketing, Social-Media, Search-Marketing, Webinars, GoToWebinar, HubSpot, Pardot, CleverTap, PR, Agency-Management, Sales-Enablement, Power-BI, Dimension

### Editorial Researcher

Taylor & Francis Group. Mar 2018 - Feb 2021

```text
Selected for a six-month redeployment into marketing to run academic webinars and institutional engagement campaigns. Owned CMS-driven editorial workflows and metadata for international content.
```

Skills: CMS, Editorial-Workflow, Metadata, Webinars, Institutional-Engagement

## Education

### IIM Indore

Executive Programme, Digital Marketing

```text
Completed the Executive Programme in Digital Marketing in 2025.
```

### GGSIP University

Master of Arts, English Literature

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Earned a Master of Arts in English Literature in 2017.
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### University of Delhi

Bachelor of Arts (Hons), English Literature

```text
Earned a Bachelor of Arts (Hons) in English Literature in 2015.
```

## Tech stack

- Tableau
- Contentful
- Mailchimp
- HubSpot
- Trello
- Notion
- WordPress
- monday.com
- GoToWebinar
- Dimensions
- Pardot
- Hotjar
- Google Ads
- ChatGPT
- Power BI
- Salesforce Marketing Cloud
- Claude

To contact Olisha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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