# Nirmalya Banerjee Nirmalya Banerjee is a remote worker on Himalayas, Senior Data Scientist & Team Lead at Ford Werke GmbH, based in Germany. Source: https://himalayas.app/@nirmalyabanerjee ```text Senior Data Scientist and Team Lead at Ford, building CRM analytics and AI tools that turn customer data into campaign decisions. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Germany | | Authorized to work in | Germany | | Salary expectations | 95k+ EUR | | Job categories | Data Scientist, Analytics Manager, Machine Learning Engineer, Marketing Analyst, CRM Manager | | Skills | Customer Analytics, Marketing Analytics, CRM Analytics, Customer Segmentation, Propensity Modeling, Churn Modeling, Campaign Measurement, Marketing Attribution, A B Testing, Cohort Analysis, Loyalty Frameworks, predictive modeling, Agentic AI, Generative AI, Large Language Models | ## About ```text At Ford, I’ve worked across customer and marketing analytics, CRM strategy, data products, and team leadership in Germany and India. I currently build a multi-agent Text-to-SQL RAG pipeline with LangGraph and FastAPI to deliver policy-filtered BigQuery analytics across CRM datasets. I developed four customer modeling frameworks for EU markets, covering fleet segmentation, electrification opportunity, engagement propensity, and customer loyalty. As project lead, I directed three analysts building Qlik Sense campaign tools and helped transform web clickstream data into reusable CRM analytics datasets adopted by enterprise users. Earlier at Ford, I built Python models for sales attribution and next-best-purchase propensity, along with an aftersales churn model and dealership analytics tools. I’m a Google Cloud Certified Professional Machine Learning Engineer, and I spoke at eTail Germany about customer data, personalization, privacy, governance, and campaign strategy. ``` ## Experience ### Senior Data Scientist & Team Lead (current) Ford Werke GmbH. Oct 2022 - Present ```text Building a multi-agent Text-to-SQL RAG pipeline using LangGraph and FastAPI, and developing customer modeling frameworks for EU markets. Leading a team of analysts to build enterprise Qlik Sense tools and serving as CRM analytics partner for Germany. ``` Skills: LangGraph, fastAPI, BigQuery, SQL, Python, Qlik-Sense, A-B-Testing, Customer-Segmentation, CRM-Analytics, Data-Engineering ### Deputy Manager Ford Motor Pvt. Ltd. Apr 2022 - Sep 2022 ```text Automated end-to-end CRM data workflows for EU markets, partnering with regional CRM teams to deliver precision audience segmentation leveraging models, BI decision support, and test-and-learn campaign optimization. ``` Skills: CRM-Analytics, Data-Workflows, Segmentation, BIツール, Test-and-Learn ### Senior Data Scientist Ford Motor Pvt. Ltd. Jul 2020 - Mar 2022 ```text Developed a Python-based deterministic entity-resolution engine using customer PII to link marketing leads to completed vehicle sales, improving sales attribution accuracy by 20% and establishing a core data pipeline later adopted at the enterprise level. ``` Skills: Python, Entity-Resolution, Data-Pipelines, PII, Sales-Attribution ### Data Scientist Ford Motor Pvt. Ltd. Aug 2019 - Jun 2020 ```text Built a multi-class XGBoost Next-Best-Purchase propensity model in Python to predict next-vehicle propensity; partnered with CRM teams to execute model-driven A/B tests, optimizing personalized offers and significantly improving customer response and conversion rates. ``` Skills: Python, XGBoost, Propensity-Modeling, A-B-Testing, CRM ### Analytics Modeler Ford Werke GmbH. Aug 2018 - Jul 2019 ```text Built and deployed an XGBoost Predictive Aftersales Churn Model in Python targeting service defectors across EU Big 5 Markets, and developed a 'One-Stop-Shop' Dealership Traffic Dashboard in Qlikview spanning 20 EU markets. Also built a dealer level KNN synthetic control in Alteryx to evaluate a vehicle health check program. ``` Skills: Python, XGBoost, Churn-Modeling, Qlikview, Alteryx, KNN, Synthetic-Control, Dashboarding ### Data Analyst | Modeler Ford Motor Pvt. Ltd. Aug 2016 - Jul 2018 ```text Built a CRM Campaign Dashboard for Europe to analyze, track and evaluate aftersales campaigns, and automated Aftersales pricing evaluation across 6 global markets using SAS, ensembling ARIMAX, Holt-Winters, and Moving Average time series models. ``` Skills: SAS, Time-series-Forecasting, ARIMAX, Holt-Winters, Moving-Average, Dashboarding, CRM-Analytics ## Education ### Madras School of Economics Master of Science, Economics. 2014 - 2016. Grade: 8.7/10 (Distinction) ```text Master of Science in Economics with a CGPA of 8.7/10, awarded with distinction. ``` ### Scottish Church College, University of Calcutta Bachelor of Science, Economics. 2011 - 2014. Grade: 1st Class ```text Bachelor of Science in Economics with Honours, awarded First Class. ``` ## Tech stack - SAS - Dataform - QlikView - Google Cloud Platform - GitHub - Jira - Python - FastAPI - Git - SQL - XGBoost - LangGraph - Power BI - Looker Studio To contact Nirmalya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Nazmi Shafin](https://himalayas.app/@nazmishafin): Data Scientist, Daiichi Sankyo Europe GmbH - [CHAITANYA VIJAYRAO PHATE](https://himalayas.app/@chaitanyaP): Data Scientist, Tata Consultancy Service - [Saad Ahmed](https://himalayas.app/@saadahmed2): Lead Data Scientist, Turing - [Varun Rao Naladi](https://himalayas.app/@varunraonaladi): Senior Data Scientist, MathCo - [Vasu Sharma](https://himalayas.app/@vasusharma1): Senior Data Scientist, ResearchGate GmbH - [Amey Gawade](https://himalayas.app/@ameygawade): Freelance Data Scientist, Freelance - [Rajat Goswami](https://himalayas.app/@rajatgoswami): Senior Manager – AI, Hitachi Ltd. - [Priyanka Roy](https://himalayas.app/@priyankaroy): Python Developer, Accenture - [Arnab Dutta](https://himalayas.app/@arnabdutta1): Senior Data Science Manager, eBay - [amal ben abdeljelil](https://himalayas.app/@amalbenabdeljelil): AI Engineer / Data Scientist, Cognizant Mobility