# Nikolai Belebeev

Nikolai Belebeev is a remote worker on Himalayas, Co-Founder & Commercial Lead at E-commerce, premium sneakers, based in Germany.

Source: https://himalayas.app/@nikolaibelebeev

```text
Growth and market development at Mad Wave Europe, where I grew export distribution across 32+ countries.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Germany |
| Authorized to work in | Germany |
| Salary expectations | 55k+ EUR |
| Job categories | Growth Marketing Manager, Market Development Manager |
| Skills | Growth Marketing, Business Development, P&L management, Paid Acquisition, B2B Sales, Market Development, Distributor Management, Ecommerce, Sourcing, Pricing, Logistics, Fulfilment, Influencer Marketing, Community Marketing, Export Documentation |
| LinkedIn | https://linkedin.com/in/nikolai-belebeev |

## What I'm looking for

```text
I'm looking for a senior growth or market development role covering CIS, Central Asia, or other emerging markets, ideally where the market is new and the team is small.
```

## About

```text
At Mad Wave Europe, I was the first hire in a new international department and turned early export groundwork into a working sales process. I grew and managed distributor networks across 32+ countries and handled export documentation, customs clearance, and trade compliance.

In 2019, I co-founded two premium sneaker e-commerce businesses in Russia and ran the commercial side from first sale to exit. I owned demand, acquisition, margin, and P&L, and built the supply side from sourcing through fulfilment.

I ran paid acquisition across Google Ads, Meta, Yandex Direct, and VK Ads, while developing influencer partnerships and community channels. I also hired and trained the team and established operating processes.

I brought AI into marketing and operations with AI-generated Instagram Reels video ads and an automated Telegram news channel using Make.com and Claude. I sold my share to my co-founder in 2026, and I'm looking for a senior growth or market development role covering CIS, Central Asia, or other emerging markets, ideally with a small team entering a new market.
```

## Experience

### Co-Founder & Commercial Lead

E-commerce, premium sneakers. Jun 2019 - Sep 2026

```text
Co-founded and ran two e-commerce businesses in the premium sneaker segment, from first sale to exit. Owned the full commercial side including demand, acquisition, margin, and P&L.
```

Skills: Google-Ads, Meta, Yandex-Direct, VK-Ads, Influencer-Marketing, Community-Building, P&L-management, Supply-Chain, Logistics, Fulfilment, AI-Generated-Promo-Videos, Make.Com, Claude, Team-Management, Regulatory-Compliance

### Head of International B2B Sales

Mad Wave Europe. Feb 2016 - Mar 2021

```text
First hire in a newly created international department at a manufacturer of swimming equipment. Grew and managed a distributor network across 32+ countries and led the international sales team.
```

Skills: B2B-Sales, Distributor-Management, Export-Documentation, Customs-Clearance, Trade-Compliance, Team-Recruitment, Training, Trade-Shows

### Office Manager

ABC Language School Irkutsk. Oct 2013 - Dec 2014

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Ran day-to-day office operations including placement testing, group assignment, and payroll for teachers and office staff.
```

Skills: Office-Management, Placement-Testing, Payroll

## Education

### Baikal National University of Economics and Law

Specialist Degree (5-year programme), World Economy (Foreign Trade). 2010 - 2015

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Specialist Degree in World Economy (Foreign Trade) from Baikal National University of Economics and Law, completed in 2015.
```

### Irkutsk State Linguistic University

Translator in Professional Communication (additional qualification), English Language. 2011 - 2013

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Additional qualification in English Language as a Translator in Professional Communication, completed in 2013.
```

## Tech stack

- Telegram
- Google Ads

To contact Nikolai, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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