# Nikhil User

Nikhil User is a remote worker on Himalayas, GM Marketing & International Sales at The Monarch Enterprises, based in India.

Source: https://himalayas.app/@nikhiluser40

```text
Marketing leader at The Monarch Enterprises who grew monthly revenue to INR 2 Cr+ and improved lead quality by 70%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 40k+ USD |
| Job categories | Performance Marketing |
| Skills | Digital Marketing Strategy, Performance Marketing, Paid Media Management, Google Ads, Meta Ads, Martech, Customer Acquisition, Demand Generation, Lead Generation, Campaign Optimization, Marketing ROI, Revenue Growth Strategy, P L Ownership, Market Expansion, Go To Market Strategy |
| LinkedIn | https://linkedin.com/in/nikhil-mehta-6011453b |

## About

```text
At The Monarch Enterprises, I built the digital marketing function from inception and managed its P&L, marketing operations, and budget planning. My campaigns and funnel improvements increased monthly revenue from INR 45 L to INR 2 Cr+.

I introduced CRM-led customer lifecycle processes that increased returning retail clients to 20% and contributed to 40% net revenue growth. I also improved lead quality by 70% through marketing operations and MarTech implementation.
```

## Experience

### GM Marketing & International Sales

The Monarch Enterprises. Mar 2019 - Jul 2026

```text
Built digital marketing function from inception, overseeing P&L, marketing operations, and budget planning. Spearheaded regional campaigns and GTM strategy for international expansion, managing Google and Meta campaigns that generated 2,398 leads at INR 71.40 CPL.
```

Skills: Digital-Marketing, Performance-Marketing, P&L-management, Google-Ads, Meta-Ads, SEO, CRM, Lead-Generation, Budget-Management, Team-Leadership, Martech

### Digital Marketing Strategist

Blue Tie Global Pvt Ltd. Oct 2017 - Mar 2019

```text
Developed app-focused digital marketing strategies across user acquisition, engagement, retention, CRO, and audience expansion. Applied a 6-stage full-funnel framework and optimized paid media and creative testing to improve campaign effectiveness.
```

Skills: Digital-Marketing, Performance-Marketing, User-Acquisition, App-Engagement, Retention, Conversion-Rate-Optimization, Audience-Segmentation, Paid-Media, Creative-Testing, Mobile-Marketing-KPIs, ROAS

### Head Business Strategy

Nik & Ank Enterprise. Jan 2015 - Oct 2017

```text
Led business strategy initiatives to drive growth and market expansion.
```

### Territory Manager

[Abbott](https://himalayas.app/companies/abbott). May 2014 - Jul 2014

```text
Managed territory operations and sales activities.
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### Senior Sales Executive

TransAsia Biomedical Ltd. Jan 2010 - Apr 2014

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Executed sales strategies and managed client relationships.
```

### Executive

[Deutsche Bank A.G](https://himalayas.app/companies/deutsche-bank). Oct 2007 - May 2009

```text
Supported banking operations and client services.
```

### Associate

Benicomp Health Insurance (USA). Jan 2006 - Oct 2007

```text
Handled insurance-related tasks and client support.
```

### Associate Customer Service

[Capital One Bank (USA)](https://himalayas.app/companies/capital-one-national-association). Mar 2005 - Dec 2005

```text
Provided customer service and support for banking clients.
```

### Property Consultant

Pooja Consultancy. Mar 2002 - Feb 2005

```text
Advised clients on property purchases and sales.
```

## Education

### N. L Dlamia Institute of Management Studies

Master's, Marketing

```text
Master's in Marketing from N. L Dlamia Institute of Management Studies, Mumbai, completed in 2013.
```

### Mumbai University

Bachelor of Commerce, Marketing Research & Export Marketing

```text
Bachelor of Commerce in Marketing Research & Export Marketing from Mumbai University, completed in 2001.
```

### Lavenier Institute

Advanced Course in Digital Marketing, Digital Marketing

```text
Completed an advanced course in digital marketing.
```

### Google

Google Ads Certification, Digital Marketing

```text
Earned Google Ads Certification.
```

### World Education Services

International Academic Qualification, Academic Qualification

```text
Earned an International Academic Qualification.
```

### HubSpot Academy

Flywheel Business Model, Business

```text
Completed the Flywheel Business Model course.
```

### Google

Google Analytics, Analytics

```text
Earned Google Analytics certification.
```

## Tech stack

- Google Analytics
- Google Ads

To contact Nikhil, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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