# Nikhil Choudhary

Nikhil Choudhary is a remote worker on Himalayas, Senior Product Analyst at DB Digital (Dainik Bhaskar Digital), based in India.

Source: https://himalayas.app/@nikhilchoudhary6

```text
Senior Product Analyst at DB Digital who improved feed click-through rate by 10% through personalization experiments.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 60k+ USD |
| Job categories | Product Analyst, Data Analyst, Business Analyst |
| Skills | Product Analytics, A B Testing, Experimental Design, Statistical Inference, Hypothesis Testing, Power Analysis, Causal Inference, Funnel Analysis, Cohort Analysis, Personalization, Recommendation Systems, Retention Analysis, predictive modeling, Feature Engineering, regression analysis |
| LinkedIn | https://linkedin.com/in/n96 |

## What I'm looking for

```text
I’m interested in working with product and analytics teams focused on consumer growth, experimentation, and personalization.
```

## About

```text
At DB Digital, I evaluate feed-personalization signals and ranking changes through offline analysis and A/B tests; the experiments improved feed click-through rate by 10%. I also identified early gaming activation behaviors, informing experiments that increased weekly active users by 20% and repeat engagement by 10%.

At Groww, I analyzed investment funnels serving more than one million monthly users and helped reduce order failures by 15% while increasing first-order conversions by 10%. I’ve also built tools to make analysis more reusable, including a self-service experimentation platform supporting 50+ experiments and SQL-to-Sheets automation that cut tracker creation from hours to minutes.
```

## Experience

### Senior Product Analyst (current)

DB Digital (Dainik Bhaskar Digital). May 2023 - Present

```text
• Led feed-personalization experiments and evaluated content signals and embedding-based relevance scoring; validated ranking changes improved feed click-through rate by 10%.
• Used cohort and funnel analysis to identify early activation behaviors for gaming; resulting experiments increased weekly active users by 20% and repeat engagement by 10%.
• Benchmarked notification timing, frequency, and c
```

### Business Analyst | SQL, A/B Testing, and Funnel Analysis Specialist

Groww. Nov 2022 - May 2023

```text
Key accomplishments include:

* Diagnosed friction points in lumpsum and SIP funnels using SQL and Mixpanel for over 1 million monthly users; fixes resulted in a 15% reduction in order failures and a 10% increase in first-order conversions.

* Automated A/B test readouts and significance checks through Experiment 360 across three product teams; this initiative shortened turnaround times by 25% a
```

### Product Analyst | Predictive Modeling, SQL Analysis & Customer Retention Strateg

magicpin. Feb 2022 - Nov 2022

```text
Key accomplishments include:
* Developed predictive risk models that identified stock availability issues and pricing gaps; interventions led to a significant reduction in cancellations from 10% to just 4%, enhancing customer retention substantially.
* Scaled daily order volume from an average of 80 to over 200 through strategic recommendations based on cancellation history analysis; improved o
```

### Consultant | Hive Pattern-Matching Workflows, Data Validation Techniques & Excel

[EXL](https://himalayas.app/companies/exl). Aug 2021 - Feb 2022

```text
Key accomplishments include:
* Engineered Hive pattern-matching workflows and developed Excel macros to classify and validate over 5,000 global merchant transactions within a tight timeframe of three months.
* Resolved critical capture errors impacting the top 500 merchants, leading to enhanced transaction accuracy and reliability across multiple platforms.
* Collaborated with cross-functional
```

### Business Analyst Intern

Edgenus Talent Incubation Pvt. Ltd. Jun 2021 - Jul 2021

```text
• Analysing and Tracking the Key Performing Indexes for the business.
• Run regular social promotions and campaigns and track their success.
• Drive consistent, relevant traffic and leads from our social network presence.
• Exploring and Devising new strategies to engage new social networks to target the relevant customer segments and driving sales.
```

### Data Analyst Intern

RECOOLS. May 2020 - Jul 2020

```text
• Was responsible for the creation and modification of the database based on the CV's of different people looking for research internship opportunities in different domains.
• Developed strategies to boost growth, conduct market research, and identify new opportunities.
```

## Education

### Amazon Web Services (AWS)

AWS Certified AI Practitioner

### GitHub

GitHub Foundations

### Google

Google AI Essentials

### DeepLearning.AI

Machine Learning Specialization

### Snowflake

SnowPro Core Certification

### Indian Institute of Technology, Guwahati

Bachelor of Technology. 2017 - 2021

## Tech stack

- Amazon Redshift
- Snowflake
- Tableau
- Metabase
- GitHub
- NumPy
- Pandas
- Mixpanel
- Python
- TensorFlow
- scikit-learn
- Google Sheets
- Microsoft Excel
- SQL

To contact Nikhil, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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