# Nika Tolbert

Nika Tolbert is a remote worker on Himalayas, VP, Business Development and Marketing at Apex Public Adjusters, Inc., based in United States.

Source: https://himalayas.app/@nikatolbert

```text
Business development and marketing leader in healthcare who grew lead volume 30% at Home Care Help.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 115k-300k USD |
| Job categories | Business Development And Marketing, Marketing Director, Account Executive, Sales Account Manager |
| Skills | Business Development, Revenue Growth, Sales, Marketing Strategy, Digital Marketing, SEO, Paid Search, Paid Media Campaigns, Social Media, Campaign Management, Pipeline Development, Lead Qualification, Key Account Management, Territory Development, Consultative Selling |

## About

```text
At Home Care Help, I directed multi-channel marketing across SEO, paid search, paid media, community events, and public relations. My campaigns increased lead volume by 30% across a $3M annual advertising budget.

I led and mentored a 20-person marketing and sales team, and managed Salesforce and Outreach for pipeline tracking, lead management, and reporting. I also built community and referral partnerships to support business growth.

At Apex Public Adjusters, Inc., I directed digital marketing initiatives and strategic sales efforts, while targeted outreach and community engagement increased brand awareness across the city by 50%. Earlier, at Right At Home, I increased sales 20% and built referral relationships with medical facilities and agencies.
```

## Experience

### VP, Business Development and Marketing

Apex Public Adjusters, Inc.. Oct 2025 - Apr 2026

```text
Increased company brand awareness across the city by 50% through targeted outreach and community engagement. Directed digital marketing initiatives spanning SEO, paid search, and paid media to grow visibility and inbound demand.
```

Skills: SEO, Paid-Search, Paid-Media, Business-Development, Sales-Leadership, Mentorship, Client-Communication

### Senior Account Executive

Accentcare. Jul 2024 - Apr 2025

```text
Secured multiple new accounts, increasing company revenue and market share. Managed full-cycle client relationships in CRM, tracking pipeline health and account progress.
```

Skills: CRM, Pipeline-Management, Customer-Relationship-Management, KPI-Tracking, Partnership-Building

### Marketing Director

[Home Care Help](https://himalayas.app/companies/katy). Mar 2021 - Jun 2024

```text
Directed multi-channel marketing strategy across a annual advertising budget, increasing lead volume by 30%. Led and mentored a 10-person marketing and sales team.
```

Skills: SEO, Paid-Search, Paid-Media, Salesforce, Outreach, Team-Leadership, Budget-Management, Lead-Generation, Campaign-Management

### Sales Account Manager

Right At Home. Aug 2019 - Mar 2021

```text
Increased sales 20% while managing 100+ customer calls per day and consistently meeting quota goals. Created assessment-based sales tactics that lifted client conversion rates.
```

Skills: Sales, Cold-Calling, Referral-Networking, Territory-Management, Customer-Service, Quota-Achievement

## Education

### California State University

Bachelor of Arts, Communications. Grade: 3.6 GPA

Activities and societies: Tau Sigma Gamma honors member

```text
Graduated with a Bachelor of Arts in Communications, earning honors and Dean's List recognition with a 3.6 GPA.
```

## Tech stack

- Salesforce

To contact Nika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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