# Nico Bakker

Nico Bakker is a remote worker on Himalayas, Country Sales Manager Benelux & Team lead DACH / BNL at Bergans Outdoor GmbH, based in Netherlands.

Source: https://himalayas.app/@nicobakker

```text
Commercial leader at Bergans Outdoor GmbH, developing Benelux go-to-market strategies and retail concepts.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Netherlands |
| Authorized to work in | Netherlands |
| Salary expectations | 90k+ EUR |
| Job categories | Sales Manager, Account Manager, Sales Assistant |
| Skills | Commercial Strategy, Business Development, Go To Market Strategy, Dealer Management, distribution management, Key Account Management, Data Analysis, KPI Analysis, Sell Through, Forecasting, Assortment Planning, Category Management, Market Analysis, Competitive Analysis, Retail Optimization |

## About

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At Bergans Outdoor GmbH, I was fully responsible for commercial strategy and revenue development in the Benelux, translating market insights into business and growth plans. I also developed go-to-market strategies and retail concepts.

Across the outdoor and sports industry, I worked with key accounts and retail partners on assortment, distribution, and brand positioning. At Columbia Sportswear Company, I translated brand strategy into retail execution and initiated commercial improvement programs with clients.
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## Experience

### Country Sales Manager Benelux & Team lead DACH / BNL

Bergans Outdoor GmbH. Jan 2020 - Jan 2026

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Fully responsible for commercial strategy and revenue development in the Benelux. Translating market insights into concrete business and growth plans, developing go-to-market strategies, analyzing KPIs and sell-through, advising retail partners, and developing POS and retail concepts.
```

Skills: Commercial-Strategy, Go-To-Market, KPI-Analysis, Sell-Through, market-data-analysis, Retail-Consulting, POS-System-Optimization

### Area Sales Manager Benelux

Oase Outdoor ApS. Jan 2017 - Jan 2019

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Responsible for commercial performance of key accounts and retail partners. Set and achieved revenue and budget targets, developed assortment strategies aligned with market needs, identified growth opportunities, and improved market position.
```

Skills: Key-Account-Management, Revenue-Targets, Assortment-Strategy, Market-Analysis, Business-Development

### Senior Account Manager / Apparel Specialist NL & BE

[Columbia Sportswear Company](https://himalayas.app/companies/columbia). Jan 2011 - Jan 2017

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Responsible for strategic key accounts and market development. Translated brand strategy into commercial execution at retail level, conducted data-driven analysis of market trends and competition, and initiated commercial improvement programs with clients.
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Skills: Key-Account-Management, Brand-Strategy, Retail-Execution, Market-Analysis, Data-Analysis, Commercial-Programs

### Account Manager

TCK Sportsgroup / Lowa Benelux BV. Jan 2004 - Jan 2011

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Managed and expanded brand portfolio in Southern Netherlands and Belgium. Responsible for distribution and brand positioning.
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Skills: Brand-Management, Distribution, Brand-Positioning

### Account Manager Netherlands

Mammut Sportsgroup Benelux BV. Jan 2000 - Jan 2004

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Account Manager for the Netherlands at Mammut Sportsgroup Benelux BV.
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### Sales Assistant

Paping Buitensport. Jan 1998 - Jan 2000

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Sales Assistant at Paping Buitensport.
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## Education

### Windesheim University of Applied Sciences

HBO CMV, Culture and Welfare

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Completed HBO CMV (Culture and Welfare) program at Windesheim Zwolle.
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### Tom Richmond

Sales Training, Sales

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Completed sales training with Tom Richmond.
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### Law in Context

EU Sales & Dealer Legislation, Law

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Completed EU Sales & Dealer Legislation training.
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## Tech stack

- Salesforce

To contact Nico, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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