# Neil Bruce Neil Bruce is a remote worker on Himalayas, Co-Director at TheBruce Consultancy, based in United Kingdom. Source: https://himalayas.app/@neilbruce ```text Senior app marketing leader driving data-driven growth and high-performing teams. ``` | Detail | Value | | --- | --- | | Availability | Open to opportunities | | Location | United Kingdom | | Authorized to work in | United Kingdom | | Job categories | Mobile Marketing Manager, Chief Marketing Officer (CMO), User Acquisition Manager, Growth Marketer, Product Marketing, Brand Management, Mobile Marketing Manager, VP Of Growth, Marketing Director, Director of Digital Marketing, Director Of Growth Marketing, Director Of Product Marketing, Director Of Revenue Marketing, Sr. Director Of Digital Marketing | | Skills | App Marketing, Crypto Marketing, Customer Acquisition, Brand and Product Positioning, Growth Marketing, SEO, Paid Search Advertising, Media Planning, Mobile Measurement (Appsflyer), Product Analytics, Analytics, Segment, Braze, HubSpot, A B Testing, Multivariate Testing, ROI And Attribution Modeling, UX UI Design, Community Building, Experimentation, Marketing Budget Management, Team Leadership, Blockchain, Telegram, iOS, Appsflyer, Agile | ## What I'm looking for ```text I'm seeking a senior marketing leadership role focused on app/digital growth, data-driven experimentation, cross-functional team leadership, and measurable ROI in a fast-paced startup, scaleup or product-led company. ``` ## About ```text I am a confident, data-driven senior marketer with 15+ years' experience delivering measurable growth across in-house, agency and startup/scaleup environments. I focus on app and digital product growth, combining strategic thinking with hands-on execution. I have led and scaled teams of up to 25 people, built consensus with C-suite stakeholders and investors, and delivered large-scale outcomes such as MAU growth, millions of installs, and significant App Store conversion improvements. I thrive on creating clear brand positioning and campaign strategies that move business metrics. My approach blends growth experimentation, product-led marketing and robust analytics — deploying stacks including mobile measurement, product analytics and customer engagement platforms to inform decisions. I have a strong track record in ASO, SEO, paid acquisition, A/B and multivariate testing, and attribution modelling. I bring pragmatic leadership, a growth mindset and experience in fundraising, community building and strategic partnerships. I am motivated to help organisations scale sustainably through data-led marketing, product collaboration and high-performing teams. ``` ## Experience ### Co-Director (current) TheBruce Consultancy. Jun 2022 - Present ```text Advise startup and scaleup businesses on growth, brand positioning and product development, delivering investor pitches and UX/UI strategy to support fundraising and market entry. ``` Skills: Positioning, UI, Fundraising, Product-Development, Growth-Strategy, Investor-Relations, Stakeholder-Management ### Senior Director, Mobile & App Marketing [GoDaddy](https://himalayas.app/companies/godaddy). Sep 2022 - Mar 2024 ```text Led GoDaddy’s 100-person mobile division, growing MAU +22% to 2.3M and increasing sales revenue 14%, while delivering 2.5M app installs with average CPI < $1. ``` Skills: Mobile-Marketing, Apple-Search-Ads, Performance-Marketing, ASO, User-Acquisition, CRM, Google-Ads, Budget-Management, Analytics ### Co-Founder / Chief Marketing Officer Alkimi. Apr 2021 - Jun 2022 ```text Owned marketing and commercial strategy, growing crypto communities to 15,000+, securing 125 PR placements and supporting token launches that reached a $125M all-time market cap. ``` Skills: Crypto-Marketing, Community-Building, PR, Partnerships, Social-Media, Fundraising, Podcast-Production ### Senior Director, Brand Advertising ironSource. Sep 2019 - Apr 2021 ```text Scaled EMEA revenue from $0 to $21.5M through strategic partnerships and led app campaigns for clients including Amazon, Apple, McDonald's and Lego. ``` Skills: Revenue-Growth, Strategic-Partnerships, Client-Management, Campaign-Management, B2B-Marketing, Go-To-Market, Performance-Marketing ### Head of Mobile & Digital Innovation Mindshare. Sep 2014 - Sep 2019 ```text Oversaw a £110M media investment portfolio and a £5M Mobile P&L, led mobile strategy for clients like Unilever and Nike and launched Mindshare's Apple Search capability. ``` Skills: Media-Planning, P&L-management, Digital-Innovation, Client-Leadership, ASO, Partnership-Development ### Account Director, App Marketing Somo Global. Oct 2012 - Sep 2014 ```text Managed client accounts for app marketing, delivering user acquisition and retention campaigns and optimising performance across mobile channels. ``` Skills: App-Marketing, Account-Management, User-Acquisition, ASO, Campaign-Management, Client-Services, Analytics ### VP, App Growth Structure Financial ```text Led app growth, increasing App Store conversion from 18% to 35%, reducing user churn by 85% and accelerating engagement to 20,000 MAU while building a 20k-strong community. ``` Skills: Appsflyer, Amplitude, Segment, Tableau, Braze, HubSpot, ASO, Community-Building ### Head of App User Acquisition Relish App ```text Audited and optimized user acquisition post-iOS14.5, increasing conversion rate 45% and reducing paid CAC from $200+ to $60 within three months via testing and attribution improvements. ``` Skills: A-B-Testing, Paid-Acquisition, Analytics ## Education ### University of St Andrews Master of Arts (Hons), Modern History ```text Completed a Master of Arts (Hons) in Modern History at the University of St Andrews, awarded in 2007. ``` ## Tech stack - Blockchain - Gmail - Telegram - HubSpot - iOS - AppsFlyer To contact Neil, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Yannis Karagiannidis](https://himalayas.app/@yanniskaragiannidis): VP Of Growth, Monese - [Gianfranco Ludovici](https://himalayas.app/@gianfrancoludovici): Marketing Strategy Consultant, Consultant - [Thomas Hughes](https://himalayas.app/@thomashughes): Head of Marketing, Doist - [Marina Anton](https://himalayas.app/@marinaanton): App Acquisition Lead, Interactive Investor - [Ciaran Anderson](https://himalayas.app/@ciarananderson): Co Founder, Crease AI - [LisaDora User](https://himalayas.app/@lisadorauser): Marketing Manager, World Mobile - [Othniel Matashi](https://himalayas.app/@othnielmatashi): Growth & Performance Marketing Manager, VertoFX - [Inna Chernikova](https://himalayas.app/@innachernikova): Head of Marketing and Growth, New Age Group - [Allahverdi Aliyev](https://himalayas.app/@allahverdialiyev1): User Acquisition Manager, Point2Web - [Katarina Johnson](https://himalayas.app/@katarinajohnson1): Global Private Marketing Lead, Moneycorp Ltd.