# Naveen Shukla

Naveen Shukla is a remote worker on Himalayas, General Manager – Performance Marketing at Outspark (CoolBoots Media Pvt. Ltd.), based in India.

Source: https://himalayas.app/@naveenshukla

```text
Performance marketing leader at Outspark who scaled digital revenue to ₹2.19 Cr/month and reduced cost per lead by 46.7%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 70k+ INR |
| Job categories | Performance Marketing Manager |
| Skills | Performance Marketing, Paid Media, Digital Marketing Strategy, P&L management, Budget allocation, Customer Acquisition, ROAS optimization, Conversion Rate Optimization, CPL (Cost Per Lead), Lead Nurturing, Marketing Automation, Affiliate Marketing, Programmatic Buying, Predictive Analytics, Digital Ad Operations |
| LinkedIn | https://linkedin.com/in/naveens162 |

## About

```text
At Outspark, I formulate paid media strategy across Meta, Google, and LinkedIn. I scaled monthly revenue to ₹2.19 Cr and expanded lead flow past 1.09 lakh per month while lowering cost per lead to ₹57.

At Veranda HigherEd, I launched the performance marketing framework for executive and leadership programs and held P&L accountability for 15+ programs. I also built a 15-member performance marketing team and helped generate approximately ₹5 Cr in revenue within the first year of scaling digital campaigns.

Earlier, I developed customer acquisition strategies at TalentEdge and managed ad operations at Unipro Education. I’m Google Ads and Google Analytics certified, and my work has included campaign optimization, attribution dashboards, and performance-linked affiliate models.
```

## Experience

### General Manager – Performance Marketing (current)

Outspark (CoolBoots Media Pvt. Ltd.). Jan 2023 - Present

```text
Formulate and execute the overarching paid media blueprint across Meta, Google, and LinkedIn. Scaled monthly revenue velocity to ₹2.19 Cr and expanded aggregate lead flow past 1.09L/month while lowering CPL to ₹57.
```

Skills: Meta-Ads, Google-Ads, LinkedIn-Ads, Google-Tag-Manager, Attribution, Team-Leadership, Budget-Management, CRO, CPL-Optimization

### Senior Manager – Performance Marketing

Veranda HigherEd (Veranda Learning Group). Jul 2022 - Dec 2023

```text
Designed and launched the performance marketing framework from the ground up for premium executive and leadership programs. Held complete P&L accountability for a portfolio of 15+ high-ticket executive programs, deploying annual budgets of ₹60–80 Crores.
```

Skills: Performance-Marketing, P&L-management, Team-Building, Audience-Targeting, Affiliate-Marketing, CPA-CPL-CPS-CPC-Models, Budget-Management

### Manager – Performance Marketing

TalentEdge. Jan 2021 - Dec 2022

```text
Spearheaded performance marketing and customer acquisition strategies for live, interactive university programs. Optimized annual marketing asset allocations exceeding ₹65 Crores and scaled active monthly live courses from 20 to 40.
```

Skills: Performance-Marketing, Customer-Acquisition, Budget-Optimization, Team-Recruitment, Training, Cross-functional-Leadership

### Manager – Ad Operations

Unipro Education (CollegeDekho Group). Jan 2019 - Dec 2021

```text
Managed end-to-end digital ad delivery and strategy for Tier-1 higher education brands. Directed high-stakes admission campaigns with peak seasonal budgets of ₹50–60 Lakhs and supervised a team of 6 media executives.
```

Skills: Digital-Advertising, Campaign-Management, Team-Supervision, Customer-Retention, Analytics, Creative-Testing

### Senior Digital Marketing Executive

Bravvura Inc.. Jan 2018 - Dec 2019

```text
Executed digital marketing strategies to drive growth and performance.
```

### PPC Executive

Koenig Solutions Pvt. Ltd.. Jan 2016 - Dec 2018

```text
Managed pay-per-click campaigns to drive targeted traffic and conversions.
```

### Senior PPC Executive

Fareportal India Pvt. Ltd.. Jan 2014 - Dec 2016

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Oversaw PPC campaigns to optimize ad spend and performance.
```

## Education

### H.I.M.T. (U.P.T.U)

Master of Computer Applications, Computer Applications

```text
Master of Computer Applications (MCA) from H.I.M.T. (U.P.T.U), Greater Noida, completed in 2011.
```

### Dr. V.S.I.C.S. (CSJM)

Bachelor of Computer Applications, Computer Applications

```text
Bachelor of Computer Applications (BCA) from Dr. V.S.I.C.S. (CSJM), Kanpur, completed in 2008.
```

### Google

Google Ads Certified Professional, Digital Marketing

```text
Certified as a Google Ads Professional.
```

### Google

Google Analytics Certified Professional, Digital Marketing

```text
Certified as a Google Analytics Professional.
```

## Tech stack

- Google Tag Manager
- Google Analytics
- Google Ads
- LinkedIn Ads

To contact Naveen, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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