# Nataliya Poltavets

Nataliya Poltavets is a remote worker on Himalayas, AVP, Integrated Marketing & Brand Growth at CuddlyNest, based in Thailand.

Source: https://himalayas.app/@nataliyapoltavets

```text
Marketing leader at CuddlyNest driving growth strategy for AI-driven travel tech and product-led acquisition, retention, and revenue.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Thailand |
| Authorized to work in | Thailand |
| Salary expectations | 103k+ THB |
| Job categories | Marketing Leader, Brand Manager, Growth Marketing Manager, Content Marketing Manager, Community Manager |
| Skills | Strategic Growth Marketing, Brand Building, Brand Positioning, Customer Segmentation, Marketing Automation, Marketing Analytics, Data Driven Decision Making, Product Led Growth Marketing, Customer Acquisition, Customer Retention, CRM, Content Marketing, Content Operations, Digital Marketing, Campaign Management |

## About

```text
At CuddlyNest, I lead global brand vision and growth strategy in AI-driven travel tech. I drive acquisition, retention, and revenue through product-led marketing, while mentoring and scaling cross-functional teams across brand, growth, and partnerships.

At foodpanda (Delivery Hero), I developed growth and brand marketing strategies that increased paid-channel CTR by 10% yearly, and drove CRM content automation that resulted in a 12.83% Net GMV uplift and 3.3x order uplift. I also led creative campaigns across 11 APAC markets and mentored a regional marketing and creative team of 24.
```

## Experience

### AVP, Integrated Marketing & Brand Growth (current)

CuddlyNest. Jun 2025 - Present

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Leading global brand vision and growth strategy in AI-driven travel tech. Driving acquisition, retention, and revenue through product-led marketing, while mentoring and scaling cross-functional marketing teams.
```

Skills: Brand-Strategy, Growth-Marketing, Product-Led-Growth-Marketing, Team-Leadership, Cross-Functional-Collaboration

### Head of Content

foodpanda (Delivery Hero). Apr 2020 - Oct 2024

```text
Developed growth and brand marketing strategies achieving a 10% yearly increase in CTR on paid channels. Drove CRM content automation resulting in 12.83% Net GMV uplift and 3.3x order uplift, and led top creative campaigns across APAC boosting new customer adoption in 11 markets.
```

Skills: Growth-Marketing, Brand-Marketing, CRM-Automation, Data-Analysis, Content-Strategy, Team-Leadership, Creative-Campaigns, APAC-Marketing

### Community & Marketing Manager

GetLinks. Apr 2019 - Apr 2020

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Cultivated strategic partnerships and media presence for enhanced brand engagement. Organized successful tech conferences in Southeast Asia optimized for offline lead generation, and co-developed B2B and B2C marketing strategies.
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Skills: Partnership-Management, Event-Planning, B2B-Marketing, B2C-Marketing, Lead-Generation, Content-Optimization

### Digital Marketing Manager

Brainy Lab. Jan 2016 - Feb 2019

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Cultivated strategic partnerships and enhanced brand awareness through targeted digital campaigns. Improved marketing ROI by 130% while driving new markets' business expansion.
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Skills: Digital-Marketing, Brand-Awareness, ROI-Optimization, Market-Expansion, Strategic-Partnerships

### Assistant Marketing Manager

Digital Alchemy. Jul 2014 - Dec 2015

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Assisted in marketing management tasks and supported marketing initiatives.
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### Assistant Content Manager & Editor

AVB Media Asia. Jan 2014 - Jun 2014

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Assisted in content management and editing tasks.
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## Education

### TikTok

Course, Marketing. 2024 - 2024

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Course on AI influence on the marketing funnel.
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### Google

Workshop, Marketing. 2023 - 2023

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Workshop on customer segmentation.
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### University of California, Berkeley

Cross-Disciplinary Study, Business Administration. 2013 - 2014

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Cross-disciplinary study in business administration through the Education Abroad Program.
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### RANEPA

Bachelor's Degree, Human Resources Management. 2009 - 2014

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Bachelor's degree in Human Resources Management.
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### University of California, Berkeley

Certification, Emotional Intelligence

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Certification in Empathy and Emotional Intelligence at Work.
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### AppsFlyer

Training, Marketing Analytics

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Training on analytics and AI tools in customer acquisition.
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## Tech stack

- AppsFlyer
- TikTok

To contact Nataliya, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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