# Natalija Badrov

Natalija Badrov is a remote worker on Himalayas, Manager Data Product Management at Sky Deutschland GmbH, based in Germany.

Source: https://himalayas.app/@natalijabadrov

```text
Data Product Owner at Sky Deutschland who owned four ML products reaching 6M+ customers and lifted call conversion 20%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Germany |
| Authorized to work in | Germany |
| Salary expectations | 85k+ EUR |
| Job categories | Data Product Owner, Data Product Manager, Data Analyst, Data Scientist |
| Skills | Product Strategy, Product Roadmapping, Backlog Prioritization, Machine Learning Products, Next Best Action, Decision Engine, Propensity Modeling, Recommendation Systems, Personalization, Intelligent Routing, Model Monitoring, AdTech, Addressable TV, Audience Segmentation, Targeted Advertising |
| LinkedIn | https://linkedin.com/in/natalija-karlovicbb4057107 |

## About

```text
At Sky Deutschland, I owned four machine-learning data products used by more than 6M customers: a next-best-action decision engine, upsell propensity models, intelligent customer routing, and AdSmart addressable TV. Bringing model recommendations into agent, web, CRM, and campaign channels raised call conversion by 20% and digital upsell by 11–16%.

I reached 82% accuracy in intelligent customer routing and used A/B tests to compare routing rules. I also introduced a rotation algorithm to reduce offer fatigue and set up monitored scoring pipelines with GDPR-compliant data integration into DataHub.

Before Sky Deutschland, I worked in commercial analytics at A1 Hrvatska, data governance and stress testing at Addiko Bank, and forecasting at Henkel Slovensko. At Henkel, I developed a Python tool for intermittent sales data that saved more than three FTE days per week.
```

## Experience

### Manager Data Product Management

Sky Deutschland GmbH. Sep 2022 - Oct 2026

```text
Owned the roadmap and delivery of four data products built on machine learning, reaching more than 6M customers. Raised call conversion by 20% and digital upsell by 11-16% by integrating model recommendations into agent, web, and CRM channels.
```

Skills: Product-Management, SAFe, Next-Best-Action, Propensity-Modeling, Intelligent-Routing, AdSmart, A-B-Testing, GDPR, DataHub, GCP, Cloudera, Salesforce, Jira, Confluence, SQL, Python, Tableau, Power-BI

### Senior Data Analyst

A1 Hrvatska d.o.o.. Nov 2021 - Sep 2022

```text
Led analytics for commercial planning, budgeting, and channel performance across digital and physical sales. Redesigned real-time dashboards for sales KPIs, budget variance, and channel effectiveness.
```

Skills: Tableau, Power-BI, SQL, Data-Analysis, Dashboarding, KPI-Design, Channel-Performance-Tracking, Budgeting

### Senior Data Specialist

Addiko Bank d.d.. May 2020 - Nov 2021

```text
Led the development of stress-testing tools and simulation frameworks for financial risk management. Owned data workflows in SQL and automated data quality checks and reporting.
```

Skills: SQL, Data-Governance, Data-Quality, Performance-Testing, Simulation, Data-Workflows, Automation

### Statistical Forecasting Analyst

Henkel Slovensko s.r.o.. Nov 2017 - May 2020

```text
Built forecasting models for strategic sales planning across a portfolio of 60K+ SKUs. Developed a Python tool for large-scale intermittent sales data that saved 3+ FTE days per week.
```

Skills: Forecasting, Python, Excel, Data-Analysis, Supply-Chain, Process-Coordination, Training

## Education

### University of Zagreb

Master of Physics, Physics. 2011 - 2017

```text
Master of Physics degree from the University of Zagreb, completed in 2017.
```

### Scaled Agile

SAFe 5 Product Owner/Product Manager, Product Management

```text
SAFe 5 Product Owner/Product Manager certification obtained in January 2023.
```

## Tech stack

- Tableau
- Salesforce
- Jira
- Python
- Confluence
- SQL
- DataHub
- SAFe
- Power BI

To contact Natalija, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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