# Nataliia Vakula

Nataliia Vakula is a remote worker on Himalayas, SEM Specialist at Parting Pro, based in Poland.

Source: https://himalayas.app/@nataliiavakula

```text
SEM Specialist at Parting Pro who scaled monthly Meta Ads lead volume by 32% while maintaining a stable CPA.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Poland |
| Authorized to work in | Poland |
| Salary expectations | 195k+ PLN |
| Job categories | SEM Specialist, PPC Specialist |
| Skills | Search Engine Marketing (SEM), Paid Search Advertising, Google Ads, Performance Max, Local Services, Bing Ads, Meta Ads, LinkedIn Ads, Local SEO, Google Business Profile Optimization, Google Analytics 4, Google Tag Manager, Keyword Research, A B Testing, Performance Analysis |
| LinkedIn | https://linkedin.com/in/natalia-vakula-07895aa6 |

## About

```text
At Parting Pro, I manage full-cycle SEM strategies focused on Performance Max and Local Services campaigns to drive high-intent leads.

I research keywords, test ad copy and landing pages, and optimize bids and budgets across the Google Suite. I also scaled monthly lead volume in Meta Ads by 32% while maintaining a stable CPA.

Previously, at Argument, I planned and implemented multi-channel campaigns across Google, Bing, Meta, and LinkedIn for diverse clients. I developed PPC strategies and media plans, then shared data-driven recommendations with stakeholders.

At Argument, I also mentored junior team members and managed a performance team. For a key client, I improved overall account performance by 46% through advanced audience segmentation.
```

## Experience

### SEM Specialist (current)

Parting Pro. May 2023 - Present

```text
Managing full-cycle SEM strategies with a focus on Performance Max and Local Services campaigns to drive high-intent leads. Executing keyword research and A/B testing to improve CTR and conversion rates.
```

Skills: Google-Ads, Performance-Max, Local-Services, Keyword-Research, A-B-Testing, Bid-Optimization, Budget-Management, ROAS, Meta-Ads, CPA-Optimization

### Senior PPC Specialist

Argument. May 2019 - May 2023

```text
Led planning and implementation of multi-channel campaigns for diverse clients. Developed PPC strategies and media plans, providing data-driven insights and mentoring junior team members.
```

Skills: Google-Ads, Bing-Ads, Meta-Ads, LinkedIn-Ads, PPC-Strategy, Media-Planning, Audience-Segmentation, Team-Mentoring, Performance-Analysis

## Education

### Kharkiv National Technical University

Master's Degree, Marketing

```text
Master's degree in Marketing with a specialization in Advertising.
```

## Tech stack

- Google Tag Manager
- Google Ads
- LinkedIn Ads

To contact Nataliia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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