# Naiade User Naiade User is a remote worker on Himalayas, Senior UX/UI Designer at Gamesmart Asia Limited - Dr. Bingo, based in Brazil. Source: https://himalayas.app/@naiadeuser ```text Senior Product Designer at Gamesmart Asia Limited, refining player account and rewards experiences; at Bank Factory, lifted account-opening conversion by 16%. ``` | Detail | Value | | --- | --- | | Availability | Open to opportunities | | Location | Brazil | | Authorized to work in | Brazil | | Job categories | Product Designer, UI UX Designer | | Skills | Product Design, End To End Project Design and Execution, Fintech, Banking, Account Opening, Onboarding, Payments, Check Out, White Label Mobile Apps, Back Office Workflows, Product Discovery, Information Architecture, User Journeys, Interaction Design, Prototyping | | Website | https://naicaparelli.com.br | | Portfolio | https://naicaparelli.com.br | | LinkedIn | https://linkedin.com/in/naicaparelli | ## About ```text At Gamesmart Asia Limited - Dr. Bingo, I lead end-to-end UX/UI for player accounts, loyalty, missions, tournaments and rewards across mobile and desktop. I also evolve the Design System and create visual assets for product and marketing. At Bank Factory - BF Solutions, I redesigned account-opening steps, fields and validation, increasing conversion by 16%, reducing completion time by approximately four minutes and cutting related support requests by 46%. I also designed white-label banking apps and B2B workflows for clients including Natura, Contabilizei and Dock. At Level Up LATAM, I used behavioral analytics, benchmarking and heuristic evaluation to identify checkout friction, increasing checkout completion by 2.4%. I designed responsive e-commerce journeys and iterated on them with Product, Engineering and Marketing. I founded and designed CLARIO, an independent AI product that turns Play Store reviews into structured themes and actionable product insights. My work spans discovery, interaction design, prototyping and design systems, using tools including Figma, Claude and ChatGPT. ``` ## Experience ### Senior UX/UI Designer (current) Gamesmart Asia Limited - Dr. Bingo. Mar 2026 - Present ```text Lead end-to-end UX/UI for mobile and desktop player accounts, loyalty, missions, tournaments and rewards. Evolve the Design System and create promotional assets. ``` Skills: Figma, Figma-AI, ChatGpt, Claude, Codex-CLI, Design-Systems, UX-Writing, Prototyping ### Senior Product Designer Bank Factory - BF Solutions. Nov 2023 - Jan 2026 ```text Redesigned account-opening steps, increasing conversion by 16% and reducing support requests by 46%. Designed white-label banking apps and B2B back-office workflows. ``` Skills: Figma, Figma-Variables, Autolayout, Design-Systems, User-Research, Prototyping, B2B, Fintech ### UX/UI Designer Level Up LATAM. Feb 2022 - Nov 2023 ```text Increased checkout completion by 2.4% using behavioral analytics and heuristic evaluation. Designed responsive e-commerce experiences and maintained design systems. ``` Skills: Figma, Design-Systems, Prototyping, User-Research, Ecommerce, Analytics ### UX/UI Design Mentor Cubos Academy. Feb 2023 - Jun 2023 ```text Mentored eight UX/UI students through daily sessions, covering research, information architecture, flows, prototyping, usability testing and metrics. ``` Skills: Mentorship, UI-UX, Research, Prototyping, Usability-Testing ### Freelance UX/UI & Visual Designer Fiverr and direct clients. Feb 2018 - Nov 2022 ```text Designed websites, digital interfaces and e-commerce experiences for international clients, managing scope and client communication independently. ``` Skills: Figma, Visual-Design, Prototyping, Client-Communication ## Education ### Pumpkin Metrics UX Metrics 2.0 Product Analytics, Product Analytics ```text Completed the UX Metrics 2.0 Product Analytics certification in July 2024. ``` ### Alura Design Handoff: Documenting Project Delivery, Design Handoff ```text Completed the Design Handoff: Documenting Project Delivery certification in December 2022. ``` ### Alura Google Analytics 4: Implementation and Reports, Google Analytics ```text Completed the Google Analytics 4: Implementation and Reports certification in December 2022. ``` ### Alura UX Strategy: Divergence and Convergence of Ideas, UX Strategy ```text Completed the UX Strategy: Divergence and Convergence of Ideas certification in September 2022. ``` ### Alura Figma: Design System Development, Design Systems ```text Completed the Figma: Design System Development certification in August 2022. ``` ### Gama Academy Product Design, Product Design ```text Completed the Product Design certification in August 2021. ``` ### Universidade Federal da Paraíba Bachelor's Degree, Digital Media Communication. 2013 - 2017 ```text Bachelor's Degree in Digital Media Communication from Universidade Federal da Paraíba, Brazil, from 2013 to 2017. ``` ## Tech stack - GitHub - Maze - Figma - Jira - JavaScript - Notion - Miro - ChatGPT - FigJam - Claude To contact Naiade, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Julio Cacko](https://himalayas.app/@juliocacko): Senior UX/UI Designer, DashNex - [Leilane Gomes](https://himalayas.app/@leilanegomes): Senior Global Product Designer, AB InBev - [Juan Fernandez](https://himalayas.app/@juanfernandez): Senior Product Designer, Airtm - [Henrique Sampaio Muller](https://himalayas.app/@henriquesampaiomulle): Senior Product Designer , AB InBev - [Vanessa Costa](https://himalayas.app/@vanessacosta): Senior Product Designer, Self Employed - [Tayna Schultz](https://himalayas.app/@taynaschultz): Product Design, Freelance - [Júlio César Cabral](https://himalayas.app/@julioccbr): Product Designer, Elo - [Nicole Couto](https://himalayas.app/@nicolecouto): Founder, Product Design & UX Strategy, Ideaslab Technology - [Guilherme Kerber](https://himalayas.app/@guilhermekerber): Freelance Senior Product Designer, Freelance - [Gerson Marques](https://himalayas.app/@gersonmarques): Senior Product Designer, CI&T