# Дарья Грачева

Дарья Грачева is a remote worker on Himalayas, Senior CRM Retention Manager at Emerging Travel Group, based in France.

Source: https://himalayas.app/@murmurous

```text
I build data-driven CRM journeys that increase retention, repeat bookings, and customer value.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | France |
| Authorized to work in | France |
| Salary expectations | 35k+ EUR |
| Job categories | CRM Manager, Retention Manager, Lifecycle Marketing Manager, Email Marketing Manager, Digital Marketing Manager |
| Skills | Retention Marketing, Churn Prevention, SQL, Marketing Campaign Management, Personalization, Lifecycle Marketing, HTML Emails, Audience Segmentation, A B Testing, Customer Segmentation, Customer Relationship Management, Customer Retention, Marketing Analytics, Marketing Automation, Customer Journey Orchestration, Email Marketing, Push Notifications, SMS Marketing, In App Messaging, RFM Analysis, Behavioral Segmentation, Cohort Analysis, Funnel Analysis, LTV optimization, Exponea, HTML, Google Analytics, Tableau, Photoshop, Figma, Power BI, UTM tracking, Viber |
| Portfolio | https://disk.yandex.ru/d/I0abPnCI5eImOA |
| LinkedIn | https://linkedin.com/in/daria-gracheva-crm |

## About

```text
Senior CRM Manager with 7+ years of experience building retention, lifecycle, and CRM automation programs across email, push, in-app, and triggered journeys. Improved repeat booking conversion, CRM-driven GMV, and campaign efficiency through segmentation, personalization, testing, and journey optimization.
```

## Experience

### Senior CRM Retention Manager (current)

[Emerging Travel Group](https://himalayas.app/companies/emerging-travel-group). Nov 2024 - Present

```text
Key Responsibilities
- Manage CRM communications across the full customer lifecycle, including pre- and post-booking, trip preparation, in-trip, and post-trip stages.
- Build and automate event-driven communication journeys based on user behavior, booking status, and customer data.
- Develop retention and reactivation strategies to increase repeat bookings and reduce customer churn.
- Segment the
```

### Senior CRM Manager

Megamarket. Jul 2022 - Nov 2024

```text
- Testing and launching mass, triggered, and personalized campaigns in Exponea aimed at increasing Retention and purchase frequency.
- Managing the contact policy, troubleshooting, and testing all types of campaigns.
- Increasing customer retention and purchase frequency through personalized communications.
- Customer base segmentation.
- Preparing performance reports for launched campaigns.
```

### Middle CRM Manager

Megamarket. Dec 2020 - Jul 2022

```text
- Managing email campaigns, including template preparation and email development in Exponea and HTML.
- Experience with end-to-end analytics tools, including Google Analytics (GA) and Tableau.
- Increasing the number of orders and overall campaign revenue generated through the CRM channel.
- Developing a custom master email template to improve the competitiveness and effectiveness of CRM commun
```

### Middle CRM Manager

Kokoc Group. Dec 2018 - Nov 2020

```text
Responsibilities:
- Managing direct channel activities (email, SMS, pop-ups, and push notifications) for clients.
- Developing and implementing email marketing strategies for clients.
- Segmenting and analyzing target audiences and reactivating customer databases.
- Creating and analyzing reports on key performance metrics (OR, CTOR, CR).
- Optimizing existing and developing new email template
```

### Email Marketing Manager/ Digital Marketer

Business Molodost. Dec 2017 - Dec 2018

```text
- Campaign planning and scheduling.
- Development and setup of automated trigger-based campaigns and customer journeys.
- Customer communication via SMS and Viber.
- Subscriber database management: segmentation, reactivation, and database cleaning.
- CRM database management: segmentation and data exports.
- HTML email coding and template development.
- Creating briefs and technical specificat
```

## Education

### Bloomreach

Bloomreach Academy

```text
Issued Apr 2022 · Expired Oct 2023
```

### Plekhanov Russian University of Economics

Bachelor, Marketing/Marketing Management, General. 2015 - 2020

## Tech stack

- Tableau
- Google Analytics
- Figma
- Viber
- Microsoft Power BI
- SQL
- Power BI

To contact Дарья, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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