# Muhammad Taha Hussain

Muhammad Taha Hussain is a remote worker on Himalayas, Senior Paid Media Specialist at Prothird, based in Pakistan.

Source: https://himalayas.app/@muhammadtahahussain1

```text
Paid Media Specialist at PROTHIRD who drove 4.12x ROAS for patient acquisition funnels.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Salary expectations | 65k+ USD |
| Job categories | Paid Media Specialist, Marketing Manager, Campaign Manager, Media Buyer, Digital Marketing Manager |
| Skills | Paid Media, Google Ads, Meta Ads, LinkedIn Ads, Campaign Architecture, Funnel Optimization, Conversion Rate Optimization, Landing Page Optimization, B2B Lead Generation, E commerce Marketing, Google PMAX, Google Search Ads, TikTokAds, Snapchat Ads, Bing Ads |
| LinkedIn | https://linkedin.com/in/connectwithtaha |

## About

```text
At PROTHIRD, I manage Google Search, Meta, and LinkedIn Ads for healthcare, education, and B2B campaigns. I rebuilt patient acquisition funnels that generated $17,300 in attributed revenue from $4,200 in ad spend, achieving 4.12x ROAS.

Across paid media roles, I’ve managed campaigns on Google, Meta, LinkedIn, TikTok, Snapchat, and Bing, and used tracking, CRM, and attribution data to improve campaign decisions. At Sistaco, I delivered average ROAS of 8.48x–11.25x across platforms while managing spend in eight markets.
```

## Experience

### Senior Paid Media Specialist (current)

Prothird. Mar 2024 - Present

```text
Managed Google Search, Meta, and LinkedIn Ads yielding 2.9x–5.1x ROAS for healthcare, education, and B2B sectors. Rebuilt and optimized patient acquisition funnels, boosting attributed revenue to $17,300 from $4,200 ad spend, achieving 4.12x ROAS.
```

Skills: Google-Ads, Meta-Ads, LinkedIn-Ads, Performance-Max, GA4, GTM, Call-Rail, HubSpot, Server-Side-Tracking, Conversion-Tracking, Funnel-Optimization, ROAS-optimization

### Fractional Marketing Manager

[Insight Therapy Solutions](https://himalayas.app/companies/insight-therapy-solutions). Mar 2024 - May 2025

```text
Increased appointment bookings by 40% in the first 60 days after rebuilding Meta and Google campaigns around therapy specialty, location, and booking intent. Delivered 5x ROAS over six months, with $25,000 in attributed revenue from $5,000 in ad spend.
```

Skills: Meta-Ads, Google-Ads, GA4, GTM, META-Pixels, Server-Side-Tagging, Zoho-CRM, Looker, Conversion-Tracking, Funnel-Optimization

### Paid Campaign Manager

Sistaco. Feb 2022 - Jan 2024

```text
Managed $90K+ in paid media spend across Meta, Google, TikTok, Snapchat, and Bing for eight markets in North America, Europe, and Asia-Pacific. Delivered 8.48x–11.25x average ROAS across platforms while scaling campaigns in three regions.
```

Skills: Meta-Ads, Google-Ads, TikTokAds, Snapchat-Ads, Bing-Ads, TripleWhale, Hyros, Attribution, Creative-Testing, ROAS-optimization, Budget-Management

### Senior Media Buyer

My Virtual Mate. Jul 2022 - Feb 2023

```text
Restructured landing pages and the booking path so paid traffic moved more directly from service information to session enquiry. Split campaign activity between Meta for discovery and Google Performance Max for demand capture, working within a lean budget.
```

Skills: Meta-Ads, Google-Ads, Performance-Max, Landing-Page-Optimization, Conversion-Tracking, ROAS-optimization

### Digital Marketing Manager

ASP (America Swimming Pool). Nov 2020 - May 2022

```text
Owned paid media strategy, campaign execution, and budget pacing for two seasonal home-service franchises across Google Ads, Meta Ads, and Nextdoor. Generated $36,000 in combined attributed revenue from $12,000 in ad spend, achieving 3.0x blended ROAS across both brands.
```

Skills: Google-Ads, Meta-Ads, Next-Door, Budget-Management, ROAS-optimization, Seasonal-Campaigns, Landing-Page-Optimization

## Education

### Dadabhoy Institute of Higher Education

Bachelor of Commerce, Commerce. 2012 - 2015

```text
Completed a Bachelor of Commerce degree from Dadabhoy Institute of Higher Education from 2012 to 2015.
```

### Google

Digital Marketing & E-comm Certified Professional, Digital Marketing

```text
Earned the Digital Marketing & E-comm Certified Professional certification from Google.
```

### Google

Google AI Professional Certificate, Artificial Intelligence

```text
Earned the Google AI Professional Certificate from Google.
```

### Google

Google Analytics Certified Individual, Analytics

```text
Earned the Google Analytics Certified Individual certification from Google.
```

### Google

Digital Marketing Strategy and Planning Specialization, Digital Marketing

```text
Earned the Digital Marketing Strategy and Planning Specialization from Google.
```

### Kennesaw State University

Six Sigma and The Organization (CSSGB), Six Sigma

```text
Earned the Six Sigma and The Organization (CSSGB) certification from Kennesaw State University.
```

### University of London

Fundamentals of Marketing Strategy Certificate, Marketing

```text
Earned the Fundamentals of Marketing Strategy Certificate from the University of London.
```

### Aptly

Marketing with TikTok Specialization, Marketing

```text
Earned the Marketing with TikTok Specialization from Aptly.
```

### Microsoft

Bing Ads Certified Professional Certificate, Advertising

```text
Earned the Bing Ads Certified Professional Certificate from Microsoft.
```

### META

META Advertising Professional, Advertising

```text
Earned the META Advertising Professional certification from META.
```

### University of California Davis

Strategy of Content Marketing, Content Marketing

```text
Earned the Strategy of Content Marketing certificate from the University of California Davis.
```

## Tech stack

- Google Tag Manager
- Google Analytics
- Figma
- Slack
- HubSpot
- WordPress
- Google Sheets
- Canva
- Google Ads
- LinkedIn Ads
- Zoho CRM
- Looker Studio

To contact Muhammad Taha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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