# Muhammad Shan Abbas

Muhammad Shan Abbas is a remote worker on Himalayas, Head of Digital Marketing at TheKarrot, based in Thailand.

Source: https://himalayas.app/@muhammadshanabbas

```text
I generate qualified calls and B2B pipeline through Google Ads, LinkedIn, and account recovery.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Thailand |
| Authorized to work in | Thailand |
| Salary expectations | 60k+ USD |
| Job categories | Google Ads Specialist, Digital Marketing Manager, PPC Strategist, Business Development Manager |
| Skills | Google Ads, Performance Max, Display Advertising, YouTube Ads, Demand Generation, Call Only Campaigns, Account Recovery, Account Suspensions, Policy Appeals, Business Verification, Ad Verification, Google Ads Disapproval Resolution, Google Analytics 4, Google Tag Manager, Conversion Tracking, Event Measurement, Enhanced Measurement, Attribution Modeling, B2B Lead Generation, Call Generation, LinkedIn Lead Generation, ROAS optimization, CAC Optimization, Budget allocation, Campaign Scaling, PPC, Digital Marketing, Keyword Strategy, Audience Strategy, Client Advisory, Mentorship, Sales, Inbound Sales |
| LinkedIn | https://linkedin.com/in/muhammad-shan-abbas-a58128126 |

## What I'm looking for

```text
I'm looking to lead Google Ads and B2B growth work where I can generate qualified calls and pipeline, improve measurement, scale budgets against CAC and ROAS targets, and solve complex account recovery challenges.
```

## About

```text
At TheKarrot, I lead digital marketing across Google Ads and LinkedIn, generating 33,000+ inbound calls for a US telecom client and building a $2M pipeline in one quarter for a software development company.

Across 11 years and $27M in managed ad spend, I've grown lead generation for B2B SaaS, telecom, travel, legal, insurance, real estate, and home services. I also resolve Google Ads suspensions, policy blocks, and business verification failures while building accurate measurement through GA4 and Google Tag Manager.
```

## Experience

### Head of Digital Marketing (current)

TheKarrot. Jun 2024 - Present

```text
Lead end-to-end digital marketing with direct accountability for leads, calls, and revenue. Generated 33,000+ inbound calls for a US-based telecom client from a single Google Ads campaign and built a $2M pipeline in one quarter for a software development company.
```

Skills: Google-Ads, Search, Performance-Max, Display, YouTube, LinkedIn, B2B-Lead-Generation, Call-Generation, Account-Recovery, GA4, Google-Tag-Manager

### Sr. Google Ads & B2B Strategist

The Sellers Pvt. Ltd.. Jun 2019 - Dec 2023

```text
Developed and managed end-to-end Google Ads strategy across Search, Display, YouTube, and Performance Max, aligned to client business goals. Managed large annual ad budgets against defined CAC and ROAS targets and built conversion tracking in GA4 and Google Tag Manager.
```

Skills: Google-Ads, Search, Display, YouTube, Performance-Max, GA4, Google-Tag-Manager, Conversion-Tracking, Attribution-Modeling, Policy-Compliance, Account-Recovery, Mentorship

### Business Development Manager

LiveAdmins LLC. Mar 2018 - May 2019

```text
Diagnosed gaps in client marketing structures and rebuilt demand generation strategies for businesses with declining growth. Constructed sales and marketing plans that improved lead quality and pipeline volume.
```

Skills: Demand-Generation, Sales-Strategy, Marketing-Strategy, Lead-Generation, Pipeline-Development

### Google Ads Specialist

786 BPO. Sep 2014 - Feb 2018

```text
Managed Google Ads accounts with budgets exceeding $1M and generated high-quality inbound calls and leads across Real Estate, Insurance, Plumbing, Electrical, HVAC, and Law Firm verticals. Optimized campaigns to improve lead quality and reduce cost per lead.
```

Skills: Google-Ads, Campaign-Optimization, Lead-Generation, Call-Generation, Account-Recovery, Policy-Compliance

### Inbound Sales Representative

Upclick. Oct 2013 - Aug 2014

```text
Handled consultative inbound sales, identifying customer needs, recommending relevant solutions, and driving upsells and conversions.
```

Skills: Inbound-Sales, Consultative-Selling, Upselling, Customer-Needs-Analysis

## Education

### Virtual University of Pakistan

Master's Degree, HRM & Business. 2019 - 2022

```text
Pursued a Master's degree in HRM & Business from 2019 to 2022.
```

## Tech stack

- Google Tag Manager
- Google Ads

To contact Muhammad Shan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Teerathorn Thummanond](https://himalayas.app/@teerathornthummanond): Advertising Manager, Finstable
- [DH 22](https://himalayas.app/@dh22): SEO & SEM Manager, H&M
- [Samywed User](https://himalayas.app/@samyweduser): Director/Owner, Egolicious OÜ
- [Рустем Виноград](https://himalayas.app/@rustemvinograd): Marketing Consultant, APEX Hospital Phuket
- [Kushal User](https://himalayas.app/@kushaltyagi): Customer Success Manager, Pixis AI
- [Fedor Tsvetkov](https://himalayas.app/@fedortsvetkov): Head of Operations & Marketing, Bndretail Ltd
- [Amine Benembarek](https://himalayas.app/@aminebenembarek): Digital Marketer (Intern), Syndacast
- [Chanin Nirapai](https://himalayas.app/@chaninnirapai): Digital Marketing, The spidery
- [Pro Purisorn](https://himalayas.app/@propurisorn): Marketing Project Consultant, Freelance
- [Anchana Ekphaisansup](https://himalayas.app/@anchanaekphaisansup): E Commerce & Digital Marketing Specialist, ZUZA