# Muhammad Qasim

Muhammad Qasim is a remote worker on Himalayas, Digital Marketing Specialist at Freelance, based in Pakistan.

Source: https://himalayas.app/@muhammadqasim15

```text
Digital marketing professional driving e-commerce growth through Meta Ads, Shopify funnels, and AI-optimized campaigns.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Salary expectations | 5k-8k USD |
| Job categories | Digital Marketer, Social Media Marketing, E commerce Marketing, Google Ads Manager, Underwriter, Digital Marketing Professional, Digital Marketing Specialist, Digital Marketing, Digital Marketing Executive |
| Skills | Meta Ads Management, Creative Strategy, Copywriting, Creative Testing, Campaign Optimization, CTR, CPC, Conversion Tracking, Landing Page Design, Landing Page Optimization, Shopify, Marketing funnels, E commerce Strategy, Google Ads, YouTube Ads, Google Analytics, Social Media Marketing, Reporting, Market Research, Excel |
| Portfolio | https://qasim.lovable.app |
| LinkedIn | https://https://www.linkedin.com/in/muhammadqasimkh/ |

## What I'm looking for

```text
I’m looking to optimize Meta and Google campaigns, build high-converting Shopify funnels, and use AI-driven creatives to grow e-commerce sales in a results-focused team. I’m willing to relocate to Rawalpindi/Islamabad.
```

## About

```text
I’m a digital marketing professional focused on performance growth for e-commerce brands. In my freelance work since Jan 2025, I managed Meta Ads campaigns with a strong emphasis on targeting, creative testing, and optimization.

I build complete Shopify stores and high-converting landing pages, designing marketing funnels from ads to checkout to improve sales and user experience. I track KPIs such as CTR, CPC, and conversions to make data-driven adjustments and continuously improve results.

I also use AI tools to enhance ad copy and creatives, supported by hands-on experience with Google Ads and basic Google Analytics for performance tracking. Earlier, I worked as an Underwriter, conducting market research and maintaining/analyzing property and financial data—skills that help me bring structured thinking to marketing decisions.
```

## Experience

### Digital Marketing Specialist (current)

Freelance. Jan 2025 - Present

```text
Managed Meta Ads campaigns for e-commerce, focusing on targeting, creative testing, and optimization while tracking CTR, CPC, and conversion performance. Built Shopify stores and high-converting landing pages, creating end-to-end marketing funnels and using AI tools to improve ad copy and creatives.
```

Skills: Meta-Ads-Management, Shopify, Landing-Page-Optimization, Creative-Testing, Campaign-Optimization, Display, YouTube, E-commerce-Marketing

### Market Researcher

Oaktree Equity USA. Jan 2024 - Jul 2024

```text
Conducted market research on self-storage facilities across the U.S. to support underwriting decisions and maintained/analyzed property and financial data. Assisted with sales and marketing activities to support business objectives.
```

Skills: Underwriting-Support, financial-data-analysis, Sales-Support

## Education

### University of Central Punjab

Master of Commerce, Business Administration. Grade: 2.96

```text
Completed an M.Com degree from the University of Central Punjab with a 2.96.
```

## Tech stack

- Facebook Ads
- Google Tag Manager
- Shopify
- Gmail
- Google Analytics
- Facebook Pixel
- Buffer
- Google Sheets
- Canva
- Google Ads
- Meta Business Suite
- ChatGPT

To contact Muhammad, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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