# Márcia Furtado

Márcia Furtado is a remote worker on Himalayas, Senior Performance Marketing Specialist at Adomatiq, based in Portugal.

Source: https://himalayas.app/@mrciafurtado

```text
I build high-ROAS paid social campaigns across international markets using data-driven strategy and experimentation.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Portugal |
| Authorized to work in | Portugal |
| Salary expectations | 45k+ EUR |
| Job categories | Performance Marketing Specialist, Paid Social, Digital Marketing Specialist, Marketing Consultant, Marketing Mentorship |
| Skills | Paid Social Strategy, Meta Ads, TikTokAds, LinkedIn Ads, Snapchat Ads, Data Analysis, Campaign Optimization, Creative Testing, A B Testing, Pixel Integration, Pixel Troubleshooting, Customer Relationship Management, Brand Strategy, Go To Market Strategy, Mentorship, Training, AI Assisted Workflows, Campaign Management, Marketing Strategy, Social Media Marketing, Reporting |

## What I'm looking for

```text
I'm looking to lead data-driven paid social strategy, campaign experimentation, and optimization across international markets, while collaborating closely with creative and development teams.
```

## About

```text
At ADOMATIQ, I led paid social strategy and execution across Meta, TikTok, LinkedIn, and Snapchat for clients in the UK, US, Nordics, Germany, Australia, and New Zealand. I managed monthly ad spend from $5K to $50K per client, sustaining 8x ROAS with peaks of 12x.

I own pixel implementation and troubleshooting, partner with design and development teams, and use AI to accelerate onboarding, creative testing, and reporting. My approach starts with data and uses it to guide every optimization.

I've also advised small businesses and agencies on Meta Ads strategy at Teleperformance Portugal, and mentored international founder teams at European Innovation Academy on audience validation, branding, and go-to-market execution.
```

## Experience

### Senior Performance Marketing Specialist

Adomatiq. Apr 2022 - Aug 2026

```text
Led paid social strategy and execution across Meta, TikTok, LinkedIn, and Snapchat for international clients. Managed monthly ad spend from $5K to $50K per client, sustaining a consistent ROAS of 8x with peaks up to 12x.
```

Skills: Meta-Ads, TikTokAds, LinkedIn-Ads, Snapchat-Ads, Data-Analysis, Campaign-Optimization, Creative-Testing, Pixel-Integration, AI-Assisted-Workflows

### Facebook Marketing Expert

[Teleperformance Portugal](https://himalayas.app/companies/tp). Nov 2019 - Apr 2022

```text
Consulted small business owners across the UK and Scandinavian markets on Meta/Facebook Ads strategy. Progressed to advising marketing agencies on Meta Ads strategy and best practices to drive stronger client ROAS.
```

Skills: Meta-Ads, Facebook-Ads, Data-Analysis, Campaign-Optimization, Customer-Relationship-Management

### Marketing Mentor

European Innovation Academy. Jul 2024 - Present

```text
Guided international founder teams on identifying their real audience, shaping a clear brand, and testing marketing strategies in real time. Delivered workshops and talks on marketing, social media, and go-to-market strategy.
```

Skills: Mentorship, Training, Go-To-Market-Strategy, Marketing-Strategy, Social-Media, Branding

## Education

### Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa

Bachelor's degree, Languages, Literature and Culture. 2015 - 2018

```text
Studied Languages, Literature and Culture at the Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa from 2015 to 2018.
```

## Tech stack

- LinkedIn Ads

To contact Márcia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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