# Mohit Kakkar

Mohit Kakkar is a remote worker on Himalayas, SEM Executive at Platform 3 Solutions, based in India.

Source: https://himalayas.app/@mohitkakkar

```text
Performance Marketing Executive at Platform 3 Solutions who drove a 12.94% LinkedIn lead form completion rate.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1039k+ INR |
| Job categories | Performance Marketing Executive, Digital Marketing Executive, SEM Executive |
| Skills | Performance Marketing, Paid Media, Google Ads, LinkedIn Ads, Meta Ads, Lead Generation, B2B Demand Generation, Campaign Optimization, Search Engine Marketing, Pay per click Advertising, A B Testing, Audience Segmentation, Conversion Tracking, Keyword Research, Google Analytics |

## About

```text
At Platform 3 Solutions, I built and managed LinkedIn Ads and Google Ads campaigns for SAP ECC-to-S/4HANA data archiving solutions. Testing audiences and lead forms helped identify an India-focused 2-field form with a 12.94% completion rate.

I also managed two Google Search campaigns, handling keyword research, ad copy, bidding, tracking, and optimization. The campaigns delivered 275K+ impressions and 11K+ clicks.

At Salesken, I refined Google Ads copy, targeting, and keyword strategy, increasing qualified leads from 20% to 37% within five weeks. I also generated 50+ qualified leads through LinkedIn and Google Ads at a 20% lower cost per lead than the previous average.

At Camp Automation, I generated 92 leads in 45 days through Meta Ads targeting the US market and supported the digital launch of AidaJet. My work also includes SEO content initiatives, email marketing, and HubSpot workflows, lead scoring, and nurturing.
```

## Experience

### SEM Executive

Platform 3 Solutions. Mar 2026 - Aug 2026

```text
Built and managed LinkedIn Ads and Google Ads campaigns end-to-end, including campaign architecture, audience segmentation, lead gen forms, creative setup, conversion tracking, and performance optimization. Delivered 169,700+ impressions and 1,179 clicks for enterprise IT decision-makers, and managed Google Search campaigns with 275K+ impressions and 11K+ clicks.
```

Skills: LinkedIn-Ads, Google-Ads, Campaign-Management, Audience-Segmentation, Lead-Generation, Conversion-Tracking, Performance-Optimization, A-B-Testing, Keyword-Research, Budget-allocation

### Digital Marketing Executive

Salesken. Jun 2025 - Mar 2026

```text
Optimized Google Ads campaigns to improve lead quality, increasing qualified leads from 20% to 37% within 5 weeks. Generated 50+ qualified leads with a 20% lower cost per lead, and led SEO content initiatives that drove a 12% month-over-month increase in organic blog traffic.
```

Skills: Google-Ads, LinkedIn-Ads, SEO, Content-Marketing, HubSpot, Marketing-Automation, Lead-Scoring, Email-Nurture, A-B-Testing, Audience-Segmentation

### Digital Marketing Intern

Camp Automation. Jan 2025 - May 2025

```text
Generated 92 leads in 45 days through Meta Ads targeting the US market. Managed the digital launch of AidaJet, covering branding, campaign execution, and email marketing, and conducted PPC keyword research across Google Ads, Meta Ads, and LinkedIn Ads.
```

Skills: Meta-Ads, Google-Ads, LinkedIn-Ads, PPC, Keyword-Research, Email-Marketing, Campaign-Management, Audience-Targeting

## Education

### Jain University

Bachelor of Business Administration, Business Administration. 2021 - 2024

```text
Pursued a Bachelor of Business Administration, gaining foundational knowledge in business and management principles.
```

### LinkedIn Learning

Google Ads Essential Training, Digital Marketing

```text
Completed the Google Ads Essential Training certification in May 2024.
```

### Google Skillshop

AI-Powered Performance Ads Certification, Digital Marketing

```text
Earned the AI-Powered Performance Ads Certification in December 2024.
```

## Tech stack

- Google Tag Manager
- Pipedrive
- Google Analytics
- HubSpot
- SEMrush
- Google Ads
- LinkedIn Ads
- Microsoft Clarity

To contact Mohit, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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