# Mini Biswas Mini Biswas is a remote worker on Himalayas, Marketing Analyst at Louis Dreyfus Company, based in India. Source: https://himalayas.app/@minibiswas ```text Brand marketer at Louis Dreyfus Company, growing Vibhor through campaigns, packaging redesign, and influencer marketing. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 101k+ INR | | Job categories | Brand and Digital Marketing, Brand Marketing Manager, Digital Marketing Manager, Media Strategist, Influencer Marketing Manager, Public Relations Specialist, Copywriter, Content Strategist | | Skills | Brand Marketing, Digital Marketing, Media Strategy, ATL Marketing, BTL Marketing, Influencer Marketing, Packaging Development, brand identity development, Content Strategy, Copywriting, Creative concept development, Public Relations, Media Relations, SEO, Offline Activations | ## About ```text At Louis Dreyfus Company, I lead ATL and BTL campaigns for Vibhor across key towns, including outdoor, print, and radio media. I’ve also planned dealer boards, in-shop branding, and on-ground activations to build awareness in new markets. I spearheaded packaging redesign and new packaging development for Vibhor, aligning the work with the brand identity and improving shelf appeal. I also manage influencer marketing budgets and work with a partner agency on SEO initiatives. At Brandmovers India, I wrote copy and developed creative concepts for Titan, GAP, United Colours of Benetton, and Elle 18 across social media, digital campaigns, and brand strategy decks. I contributed to brand identity and tone-of-voice development for clients. Earlier, at Stylebase, I developed marketing and communication strategies for a Singapore-based fashion platform and curated Instagram and TikTok content with local creatives. My experience also includes PR and communications work for HP and Flipkart at Edelman. ``` ## Experience ### Marketing Analyst (current) [Louis Dreyfus Company](https://himalayas.app/companies/louis-dreyfus-company). Mar 2025 - Present ```text Led ATL & BTL mass media campaigns for Vibhor brand, including OOH, print, radio, dealer boards, and in-shop branding. Spearheaded packaging redesign and managed influencer marketing budgets. ``` Skills: ATL, BTL, Media-Strategy, OOH, Print-Advertising, Radio, Packaging-Development, Influencer-Marketing, SEO, Cross-Functional-Collaboration ### Account Executive Intern – Technology [Edelman](https://himalayas.app/companies/daniel-j-edelman-holdings). Apr 2024 - Jun 2024 ```text Managed PR and communications for HP and Flipkart, handling media outreach, press releases, and journalist mapping. Secured front-page coverage for Flipkart in a CAT A publication. ``` Skills: PR, Media-Relations, Press-Releases, Media-Outreach, Journalist-Mapping, Competition-Tracking ### Junior Copywriter Brandmovers India. Sep 2022 - May 2023 ```text Wrote copy and developed creative concepts for clients including Titan, GAP, United Colours of Benetton, and Elle 18. Contributed to brand identity and tone-of-voice development. ``` Skills: Copywriting, Creative-concept-development, Social-Media, Digital-Campaigns, Brand-Strategy, Content-Creation ### Marketing & Communication Strategist Stylebase. May 2022 - Sep 2022 ```text Developed marketing and communication strategies for a Singapore-based fashion platform, managing brand positioning and audience engagement. Curated content for Instagram and TikTok. ``` Skills: Marketing-Strategy, Communication-Strategy, Brand-Positioning, Audience-Engagement, Instagram, TikTok, Content-Curation ### Creative Content Intern Peony Zine. Jul 2021 - Sep 2021 ```text Created visual and written content for Instagram, TikTok, and the brand website. Conducted interviews with Singapore-based industry creatives. ``` Skills: Content-Creation, Instagram, TikTok, Interviewing, Visual-Content, Written-Content ### Creative Intern [Ogilvy](https://himalayas.app/companies/ogilvy). May 2021 - Jun 2021 ```text Worked on self-initiated design projects and supported resource procurement for brand projects. ``` Skills: Design, Resource-Procurement, Brand-Initiatives ### Content Creator Intern Mainstreet. May 2020 - Jul 2020 ```text Produced weekly content for the Mainstreet Mandate Instagram page, featuring Indian artists, designers, and musicians. Conducted interviews with Indian creatives for the brand's digital publication. ``` Skills: Content-Creation, Instagram, Interviewing, Digital-Publishing ## Education ### Symbiosis Institute of Media & Communication (SIMC) MBA, Communication Management. 2023 - 2025. Grade: 7.5/10 CGPA Activities and societies: Member of The Branding Cell & The Marketing Society ```text MBA in Communication Management with a specialization in Brand Communication and Media & Marketing Analytics. Graduated with a CGPA of 7.5/10. ``` ### LASALLE College of the Arts BA, Fashion Media & Industries. 2019 - 2022. Grade: Second Class Honours (Upper Division) Activities and societies: Student Representative for 3 years; selected as cohort writer for the studio publication; achieved excellent grade for dissertation ```text BA in Fashion Media & Industries, graduated with Second Class Honours (Upper Division). ``` ### K.R. Mangalam World School Class 12 (CBSE), Humanities. 2009 - 2019 Activities and societies: Geography & Sociology Topper; Scholar Badge Holder for 5 consecutive years ```text Completed Class 12 in Humanities with CBSE, achieving top grades in Geography and Sociology. ``` ### Skillsoft Connecting Customers Through Digital Marketing, Digital Marketing ```text Completed certification in Connecting Customers Through Digital Marketing. ``` ### Coursera Google Ads for Beginners, Digital Marketing ```text Completed certification in Google Ads for Beginners. ``` ### Skillsoft Marketing: The Process and Functions that Build Customer Relationships, Marketing ```text Completed certification in Marketing: The Process and Functions that Build Customer Relationships. ``` ### University of the Arts London Digital Illustrations, Digital Illustrations ```text Completed certification in Digital Illustrations from Central Saint Martins. ``` ## Tech stack - Microsoft Excel - Canva - Google Ads - Microsoft PowerPoint To contact Mini, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Noopur Somaiya](https://himalayas.app/@noopursomaiya): Marketing & Commercial Analyst, PepsiCo Inc. - [Ishanya User](https://himalayas.app/@ishanyathakur): Social Media Volunteer, Impact Foundation - [vedika sonawane](https://himalayas.app/@vedikasonawane): Sr. Sales Executive, Business Wire India - [Rucha Shrishrimal](https://himalayas.app/@ruchashrishrimal): Strategic Marketing Associate, Unient Global Solutions - [Ragini Rajwar](https://himalayas.app/@raginirajwar): Brand Strategist, LBI Media - [Seeya Shree J User](https://himalayas.app/@seeyashreej): Assistant Marketing Manager, TBB Agency - [Isha Dave](https://himalayas.app/@ishadave): Associate Director – Growth & Strategy, Fullscoop Digital Pvt. 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