# Miloni Shah

Miloni Shah is a remote worker on Himalayas, Senior Manager, Content & Design Studio at Standard Chartered, based in India.

Source: https://himalayas.app/@milonishah

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I lead global content, GTM communications and integrated campaigns that drive growth across banking, SaaS and FMCG.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 5504k+ INR |
| Job categories | Marketing Communications Manager, Content Strategist, Brand Manager, Digital Marketing Manager, Product Marketing Manager, Strategic Account Manager |
| Skills | Content Strategy, Content Development, B2B Marketing, B2C Marketing, B2B2C Marketing, Copywriting, Editing, Business Communication, Thought Leadership, Internal Communications, Public Relations, Blog Writing, Community Engagement, SEO, SEM, Keyword Strategy, Email Marketing, CTR Optimization, Social Media Marketing, LinkedIn, Twitter, Instagram, YouTube, Account Based Marketing, Content Analytics, HubSpot, Mailchimp, Sprinklr, Google Analytics, SEMrush, Canva, Generative AI, Campaign Management, GTM Communications, Employer Branding, Brand storytelling, Event Marketing, Marketing Budget Management |

## About

```text
I lead global content, GTM communications and integrated campaigns across banking, SaaS, gaming, BFSI and FMCG. At Standard Chartered, I shape social, paid marketing and strategic communications for global business, product and GTM teams.

I drive Straight2Bank product launches, feature adoption and customer communications, while building always-on frameworks for multi-market acquisition and engagement. I also led an Information & Cyber Security fraud-awareness campaign across India, Singapore and the UAE that reached 203M+ people and generated 477M+ impressions.

At OnMobile Global, I developed content marketing across 15+ markets for SaaS and PaaS gaming platforms, improving campaign performance through SEO, SEM and analytics. I managed a ₹3.2 Cr budget, generated 56 MQLs and 8 SQLs for a long-cycle B2B telco pipeline, and delivered storytelling at Mobile World Congress.

Earlier, I managed a ₹5.5 Cr+ BFSI P&L at Dun & Bradstreet India, created thought-leadership platforms and led CXO-focused content. My work also includes building SNAPIN's digital presence, BTL activations, packaging innovation and consumer-insight-led FMCG projects.
```

## Experience

### Senior Manager, Content & Design Studio (current)

[Standard Chartered](https://himalayas.app/companies/standered-chartered). Jan 2026 - Present

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Leads social media, paid marketing, and strategic communications, overseeing communication strategy aligned to $360K+ direct marketing budgets. Drives GTM communications for Straight2Bank and led a multi-country fraud awareness campaign with 203M+ reach.
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Skills: Content-Strategy, Campaign-Management, Social-Media, Paid-Marketing, GTM-Communications, Employer-Branding, Strategic-Communications

### Senior Marketing & Communications Manager (Global)

OnMobile Global. Feb 2021 - Jan 2026

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Designed and executed global content marketing strategy across 15+ markets for SaaS & PaaS gaming platforms. Managed ₹3.2 Cr marketing budget, optimized campaigns achieving 100%+ CTR growth, and generated 56 MQLs and 8 SQLs.
```

Skills: Content-Marketing, SEO, SEM, Google-Analytics, Budget-Management, Campaign-Optimization, B2B-Marketing, Event-Marketing

### Strategic Account Manager, Content & Events

Dun & Bradstreet India. May 2017 - Jan 2021

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Managed ₹5.5 Cr+ P&L across key BFSI clients with Axis Bank as anchor client. Conceptualized and executed large-scale events and thought leadership platforms, and directed end-to-end content strategy for BFSI client communications.
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Skills: Account-Management, Event-Management, Content-Strategy, BFSI, P&L-management, Customer-Relationship-Management

### Marketing Manager

Duval Enterprise Pvt. Ltd. – SNAPIN. May 2013 - Nov 2016

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Developed annual marketing plan for herbs, spices & seasonings range and launched brand's digital presence and website redesign. Executed BTL activations, top chef tie-ups, and packaging innovations to boost market positioning.
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Skills: Marketing-Strategy, Digital-Marketing, BTL-Activations, Brand-Management, Website-Redesign

## Education

### Growth School

Certification, Performance Marketing & Generative AI

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Completed certification in Advanced Performance Marketing & Generative AI from Growth School in 2024.
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### K.J. Somaiya Institute of Management Studies & Research

PGDM, Integrated Marketing Communications

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Completed PGDM in Integrated Marketing Communications from K.J. Somaiya Institute of Management Studies & Research in 2017.
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### NMIMS Mumbai

BBA, Marketing

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Completed BBA in Marketing from NMIMS Mumbai in 2013.
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## Tech stack

- Mailchimp
- Google Analytics
- HubSpot
- SEMrush
- Canva
- Sprinklr

To contact Miloni, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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