# Mehul Joshi

Mehul Joshi is a remote worker on Himalayas, Marketing Specialist at Skingevity, based in United Kingdom.

Source: https://himalayas.app/@mehuljoshi

```text
I drive measurable acquisition growth through paid media, full-funnel optimisation, and conversion strategy.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United Kingdom |
| Authorized to work in | United Kingdom |
| Salary expectations | 65k+ GBP |
| Job categories | Performance Marketing Manager, Paid Media Manager, Digital Marketing Manager, Growth Marketing Manager, Acquisition Manager |
| Skills | Performance Marketing, Paid Media, Paid Search, Paid Social, Acquisition Strategy, Campaign Management, Budget allocation, Full Funnel Marketing, Audience Segmentation, Retargeting, Bid Strategy, Creative Testing, A B Testing, Landing Page Optimization, Conversion Rate Optimization, Ad Copywriting, Conversion Tracking, Campaign Reporting, Marketing Analytics, Growth Strategy, Google Ads, Meta Ads, Microsoft Ads, Google Display Network, Affiliate Marketing, SEO, Content Optimisation, Email Marketing, Lifecycle Marketing, CRM, Google Analytics 4, Google Tag Manager, Looker, Power BI, Excel, SQL, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Clarity, HubSpot, Zenoti, Salesforce, Generative AI, ChatGpt, Claude, Gemini, Prompt Engineering, AI Workflows, AI Automation, AI Agents, AI Analysis |
| LinkedIn | https://linkedin.com/in/mehuljoshi1997 |

## What I'm looking for

```text
I'm looking to lead measurable acquisition and growth work where I can combine paid media, conversion optimisation, CRM, analytics, and AI-enabled workflows to improve commercial performance.
```

## About

```text
I'm driving patient acquisition and revenue at Skingevity through Google Ads, Meta Ads, landing pages, CRM workflows, and full-funnel conversion journeys across approximately five clinics.

I manage £20k+ in monthly media spend, generate 500+ leads and 50+ bookings per month, and lead growth and rollout of the Skingevity App, which reached 150+ downloads without promotion.

Previously, at Torpedo, I managed £100k+ monthly client media spend across international markets, increasing lead volume by 25% and ROI by 18%. At Nutcracker Agency, I improved conversion rates by 35% through bidding, audience segmentation, and A/B testing.

Across B2B, B2C, DTC, SaaS, and service businesses, I've built and optimised campaigns, reporting, landing pages, CRM journeys, email activity, and SEO programmes focused on commercial outcomes.
```

## Experience

### Marketing Specialist (current)

Skingevity. Dec 2025 - Present

```text
Owns end-to-end performance marketing strategy across Google Ads and Meta Ads, managing £20k+ monthly spend and full-funnel acquisition across 5 clinics. Leads CRM workflows, reporting, and app growth initiatives.
```

Skills: Google-Ads, Meta-Ads, Performance-Marketing, Paid-Media, Campaign-Management, Budget-allocation, Full-Funnel-Marketing, Audience-Segmentation, Retargeting, Landing-Page-Optimization, CRO, CRM, Zenoti, Email-Marketing, Reporting, Analytics, Generative-AI

### Digital Marketing Manager

Torpedo. Jul 2025 - Aug 2025

```text
Led multi-channel digital and performance strategies across Google Ads, Microsoft Ads, GDN, display, retargeting and affiliate channels, delivering a 25% increase in lead volume and 18% improvement in ROI. Managed £100k+ monthly client media spend across UK, European, US and Canadian markets.
```

Skills: Google-Ads, Microsoft-Ads, GDN, Display-Advertising, Retargeting, Affiliate-Marketing, Campaign-Management, Budget-allocation, Conversion-Tracking, Dashboarding, Data-Analysis, CRO, AI

### Senior PPC & SEO Strategist

Nutcracker Agency Ltd. Oct 2024 - Apr 2025

```text
Increased conversion rates by 35% through advanced bid strategies, audience segmentation and structured A/B testing. Managed 5-10 client accounts with budgets ranging from £10k-£50k, overseeing paid media strategy and optimization.
```

Skills: PPC, SEO, Google-Ads, Meta-Ads, Bid-Strategy, Audience-Segmentation, A-B-Testing, Campaign-Management, Reporting, Client-Management

### Paid Media & SEO Executive

Guardians Training. Jul 2023 - Sep 2024

```text
Increased CTR by 15% and qualified leads by 40% through paid ads optimization, testing and performance analysis. Managed Google Ads, Meta Ads and SEO campaigns end-to-end, and executed email campaigns that improved engagement and enquiries by 30%.
```

Skills: Google-Ads, Meta-Ads, SEO, Paid-Media, Campaign-Management, Testing, Reporting, Email-Marketing, Performance-Optimization

### Digital Marketing Manager

Exavibes Services Pvt. Ltd. Dec 2021 - Jan 2023

```text
Managed paid media campaigns with responsibility for strategy, execution, optimization and performance reporting. Allocated budgets across channels and optimized campaigns against performance and ROI objectives.
```

Skills: Paid-Media, Campaign-Management, Budget-allocation, performance-reporting, Client-Management, Media-Partnerships

### Sr. Executive (SME - Digital Analyst)

Idealab Solution. Jan 2021 - Sep 2021

```text
Executed Google, Meta Ads, SEO and content optimization campaigns focused on lead generation and performance. Built and optimized landing pages and supported CRO initiatives across 20+ campaigns, generating 150+ leads.
```

Skills: Google-Ads, Meta-Ads, SEO, Content-Optimization, Landing-Page-Optimization, CRO, Lead-Generation

### Marketing Analyst

Windoors International Limited. Oct 2018 - Dec 2020

```text
Executed digital and offline campaigns focused on lead generation, brand visibility and customer engagement. Built and managed email campaigns and workflows delivering approximately 180k emails per month, and supported lead-generation funnels and CRM automation.
```

Skills: Digital-Marketing, Offline-Marketing, Email-Marketing, CRM-Automation, Lead-Generation, Lifecycle-Marketing

### Business Development Executive

Computrain Pvt. Ltd.. May 2018 - Oct 2018

```text
Generated leads through social media and WhatsApp marketing campaigns. Built and managed partnerships with educational institutions and conducted seminars promoting overseas education services.
```

Skills: Lead-Generation, Social-Media-Marketing, WhatsApp-Marketing, Partnership-Management, Presentation-Skills

## Education

### Royal Holloway University of London

MSc, Digital Marketing

```text
MSc in Digital Marketing from Royal Holloway University of London, completed in 2024.
```

### University of Mumbai

Bachelor's, Management Studies

```text
Bachelor's in Management Studies from the University of Mumbai, completed in 2018.
```

## Tech stack

- Google Tag Manager
- Looker
- Salesforce
- Google Search Console
- HubSpot
- Gemini
- Ahrefs
- SEMrush
- SQL
- Google Ads
- Screaming Frog
- ChatGPT
- Power BI
- Looker Studio

To contact Mehul, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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