# Megha Mridul

Megha Mridul is a remote worker on Himalayas, Social Media Management at Freelance, based in India.

Source: https://himalayas.app/@meghamridul

```text
Social Media Marketing professional managing client brands through platform strategies, paid campaigns, and influencer marketing.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 70k+ INR |
| Job categories | Social Media Manager, Digital Marketing Associate, Influencer Marketing Manager, Content Marketing Specialist |
| Skills | Social Media Strategy, Paid Advertising, Content Marketing, Social Media Analytics, Influencer Marketing, Copywriting, Market Research, Data Analysis, Graphic Design, WhatsApp Marketing, Email Marketing, Meta Business Suite, Google Analytics, Klaviyo, Notion |

## About

```text
As a freelance social media manager, I manage client brands’ social presence, develop platform-specific content strategies, and plan content calendars and growth initiatives. I create and publish posts, reels, stories, and promotional content using design and AI-assisted tools.

I plan and optimize performance marketing campaigns across Meta platforms, using audience segmentation and conversion-focused creative to support lead generation. I also coordinate influencer campaigns, from research and outreach through performance tracking.

At Vibes Communications, I led a cross-functional team managing 15+ client brands. I developed social media strategies that drove engagement growth of 35–60%, and managed Meta advertising campaigns achieving up to 3x ROAS and 2x lead growth.

At WingAssistant, I mentored a team of 20+ social media specialists, graphic designers, and content writers. I also led influencer marketing initiatives that resulted in a 50% increase in brand visibility, and used campaign metrics and audience insights to inform recommendations.
```

## Experience

### Social Media Management (current)

Freelance. Jul 2025 - Present

```text
Manage end-to-end social media presence for client brands, developing platform-specific content strategies and content calendars. Plan and execute performance marketing and influencer campaigns to drive lead generation and brand visibility.
```

Skills: Social-Media-Strategy, Content-Strategy, Content-Creation, Performance-Marketing, Influencer-Marketing, Lead-Generation, Meta-Ads, Audience-Segmentation, Analytics

### Social Media Team Lead

Vibes Communications. Apr 2025 - Jul 2025

```text
Led a cross-functional team managing 15+ client brands, developing platform-specific social media strategies that drove engagement growth of 35–60%. Managed Meta advertising campaigns achieving up to 3x ROAS and 2x lead growth.
```

Skills: Social-Media-Strategy, Team-Leadership, Content-Calendar, Meta-Ads, ROAS-optimization, Lead-Generation, Client-Management, Pitch-Decks

### Social Media Team Lead

[WingAssistant](https://himalayas.app/companies/wing-assistant). Nov 2022 - Apr 2025

```text
Mentored a team of 20+ social media specialists, graphic designers, and content writers, driving a 40% increase in team productivity. Managed social media operations for US and UK-based clients, including content planning, community engagement, and performance reporting.
```

Skills: Team-Mentoring, Social-Media-Management, Content-Planning, Community-Engagement, Influencer-Marketing, Performance-Analysis, Customer-Relationship-Management, Data-Driven-Strategy

### Digital Marketing Associate

EventBackend. Jun 2022 - Nov 2022

```text
Monitored social media trends and competitor activity to identify content opportunities. Assisted in content creation, scheduling, and publishing across platforms, and supported campaign analysis to improve performance.
```

Skills: Social-Media-Monitoring, Content-Creation, Content-Scheduling, Campaign-Analysis, Performance-Metrics, Digital-Platforms

### Quality Analyst

Acadecraft. Apr 2021 - Jun 2022

```text
Reviewed and evaluated digital content for quality, accuracy, and brand consistency. Conducted market research and competitor analysis, and created SEO-focused content to support organic traffic growth.
```

Skills: Quality-Assurance, Content-Review, Market-Research, Competitive-Analysis, SEO, Content-Optimization, Content-Auditing

## Education

### Amity University

Bachelor of Business Administration, Business Administration. 2018 - 2021. Grade: 8.37/10

```text
Bachelor of Business Administration degree from Amity University, completed from 2018 to 2021 with a GPA of 8.37/10.
```

## Tech stack

- Google Analytics
- Adobe Photoshop
- Trello
- Notion
- Microsoft Excel
- Canva
- Hootsuite
- Sprout Social
- Klaviyo
- Tally
- Meta Business Suite
- Microsoft PowerPoint

To contact Megha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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