# Mayra Orona

Mayra Orona is a remote worker on Himalayas, Online Marketing Manager at PlayCity Casino, based in Mexico.

Source: https://himalayas.app/@mayraorona

```text
Digital marketing leader at PlayCity who developed player lifecycle programs as reported retention increased from 10% to 20%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Mexico |
| Authorized to work in | Mexico |
| Salary expectations | 720k+ MXN |
| Job categories | Digital Marketing Manager, Growth Marketing Manager, Marketing Manager, Digital Program Manager |
| Skills | Digital Marketing, Growth Marketing, CRM, Lifecycle Strategy, Customer Segmentation, Retention Marketing, Ecommerce, Digital Transformation, Marketing Strategy, Digital Advertising, Paid Media, Google Ads, Meta Ads, Search Engine Marketing, SEO |
| LinkedIn | https://linkedin.com/in/mayraorona |

## What I'm looking for

```text
I’m particularly interested in leadership and strategic transformation opportunities where my experience, cross-functional execution and focus on measurable business impact can make a meaningful difference.
```

## About

```text
At PlayCity Casino, I developed player lifecycle, segmentation and retention programs using Indigitall, and coordinated CRM, commercial reporting and cross-functional initiatives. I contributed to retention efforts during a period when reported player retention increased from 10% to 20%.

At PayPal, I coordinated web transformation and page migration work across 14 international markets in APAC and MEA, aligning multilingual requirements with technical teams and stakeholders.

At ASDEPORTE, I directed paid digital media campaigns across Meta and Google Ads for 120 sports events. I also worked with media and creative partners on sponsorship campaigns that reached more than 30 million people across athlete social communities.

Earlier, at Herbalife, I worked on digital marketing and e-commerce, helping grow e-commerce adoption from 7% to 24% of distributor orders. I’m particularly interested in leadership and strategic transformation opportunities where cross-functional execution and measurable business impact can make a meaningful difference.
```

## Experience

### Online Marketing Manager

PlayCity Casino. May 2025 - Oct 2026

```text
Developed player lifecycle, segmentation and retention programs using Indigitall; coordinated CRM, commercial reporting and cross-functional initiatives. Contributed to retention efforts during a period when reported player retention increased from 10% to 20%.
```

### Web marketing Project Manager

[PayPal](https://himalayas.app/companies/paypal). Oct 2024 - Apr 2025

```text
Globalization project.
Coordinate E2E process of redesign and migrate PP.Com pages for international markets outside US.
Coordinated web transformation and migration work across 14 international markets in APAC and MEA, aligning multilingual requirements, technical teams and stakeholders.
```

### Metas personales

Career Break. Feb 2024 - Aug 2024

```text
Durante este período:
•He proporcionado consultoría para micro-empresarios sobre estrategia de marketing digital, manejo de redes sociales, estructura de e-commerce en tiendas Shopify y generación de demanda y crecimiento.
•He ayudado a estas empresas, en 6 meses a aumentar alcances e interacción en redes sociales hasta en 150% y aumento de ventas en e-commerce en 30%
```

### Growth Marketing Manager

ASDEPORTE. Jul 2022 - Feb 2024

```text
- Developed, executed and managed multi-channel marketing strategies to promote multiple brands, clients and sponsors, resulting in revenue growth.
• Directed paid digital media campaigns across Meta and Google Ads platforms for 120 sports events, increasing brand awareness, reach and engagement.
• Mentored and led a team of professionals in successful PPC campaigns, exceeding ROAS objectives an
```

### Digital Program Manager

Banzo Azteca. Dec 2021 - May 2022

```text
-Accelerate "time-to-market" for digital initiatives in the Banco Azteca app.
-Definition of business case, P&L, commercial models and profitability.
-Collaborate with stakeholders to align project deliverables, goals and business expectations.
-Organize teams in an agile framework / SCRUM
```

### Marketing Manager

CONTPAQi. Nov 2020 - Sep 2021

```text
• Led cost-efficient in paid media campaigns, cutting cost per lead while boosting acquisition.
• Collaborated with Microsoft and AWS on go-to-market strategies, increasing SMB leads and achieving successful SAAS product launch.
• Used business data analytics to identify the impact and effectiveness of marketing programs.
```

Skills: Líneas-De-Tiempo, Gestión-De-Proyectos, Strategy, Estrategia-De-Marketing, Social-Media-Marketing, Atenção-Aos-Detalhes, Indicadores-Chave-De-Desempenho, Presentaciones, Aptitudes-Para-La-Coordinación, Estrategia-digital, Landing-Page, Marketing-Intern, Creative-Services, Creación-de-contenido, Rendimiento-De-Equipos, Presupuestos, Product-Launch, Presentation-Skills, Technology-Marketing, Agencia-Creativa, Ejecución-De-Proyectos, Digital-Marketing, Interpersonal-Skills, Marketing-Agency, Marketing-Communications, Growth-Marketing, Google-Ads, Propuesta-De-Valor, Social-Media-Metrics

### Sr Digital Marketing Manager

Buró de Crédito. Oct 2018 - Nov 2020

```text
-Developed marketing mix B2C strategies to increase sales through E-commerce channel (SEM, Email marketing, SEO, inbound)
-Developed strategy and supervise execution of digital customer acquisition channels (CPC and e-mail)
-Directly interacted with key internal business stakeholders to prioritize operations and marketing requirements and projects ( Mobile app, web site, online payments requiremen
```

Skills: Ecommerce, Líneas-De-Tiempo, Strategy, Estrategia-De-Marketing, Social-Media-Marketing, Atenção-Aos-Detalhes, Google-Analytics, Indicadores-Chave-De-Desempenho, Presentaciones, Aptitudes-Para-La-Coordinación, Landing-Page, Marketing-Intern, Creación-de-contenido, Rendimiento-De-Equipos, Presentation-Skills, Technology-Marketing, B2C, Agencia-Creativa, Ejecución-De-Proyectos, Digital-Marketing, Interpersonal-Skills, Marketing-Agency, Marketing-Communications, Growth-Marketing, Google-Ads, Propuesta-De-Valor, Social-Media-Metrics

### Digital Marketing Manager

[Herbalife](https://himalayas.app/companies/herbalife). Apr 2013 - Aug 2018

```text
-Digital brand communication (SEO, SEM Adwords, email marketing, web optimization, content marketing, social networks) with business focus on conversion, which strengthened the use of E-commerce channel.
-E-commerce channel management and operation maintenance (inventory contents, new product launchings, functionality requirements, marketing campaigns and training materials development).
-Always
```

Skills: Líneas-De-Tiempo, Strategy, Estrategia-De-Marketing, Social-Media-Marketing, Atenção-Aos-Detalhes, Indicadores-Chave-De-Desempenho, Presentaciones, LATAM, Creación-de-contenido, Product-Launch, Presentation-Skills, B2C, Ejecución-De-Proyectos, Interpersonal-Skills, Marketing-Communications, Propuesta-De-Valor, Social-Media-Metrics

## Education

### Inesdi Business Techschool

Máster, Marketing digital y AI. 2024 - 2025

### EF Standard English Test (EF SET)

EF SET English Certificate 75/100 (C2 Proficient)

```text
Jul 2024
```

### EF Standard English Test (EF SET)

EF SET Certificate

```text
May 2022
```

### Tecnológico de Monterrey

Postgraduate, E-Commerce. 2021 - 2021

### Marketing Mundial

Diplomatura, Marketing Digital. 2021 - 2021

```text
http://www.marketingmundial.net/index
```

### Coursera

Introduction to Search Engine Optimization

```text
Aug 2020
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### Universidad Iberoamericana, Ciudad de México

Management Skills Diploma, Management Skills. 2010 - 2011

### Tecnológico de Monterrey

Maestría en Comercio Electrónico, E-Commerce. 2000 - 2003

```text
Beca por parte del Instituto. Trabajo turno completo en diferentes actividades de diseño web y multimedia para cursos virtuales en Blackboard. Docencia en la materia de multimedia en preparatoria
```

### Universidad de Monterrey

Licenciatura, Diseño Industrial. 1994 - 1998

### SCRUMstudy - Accreditation Body for Scrum and Agile

Scrum Fundamentals Certified (SFC)

## Tech stack

- Shopify
- Google Analytics
- Adobe Analytics
- Google Ads

To contact Mayra, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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