# Mayank Tripathi

Mayank Tripathi is a remote worker on Himalayas, Group Head at Lyxel & Flamingo, based in India.

Source: https://himalayas.app/@mayanktripathi2

```text
I lead research-led brand and creative strategy teams that solve marketing problems and win pitches.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Creative Strategist, Team Lead, Brand Strategist, Copywriter, Content Strategist, Marketing Manager, Business Development Manager, Creative Strategy Director, Senior Creative Strategist, Creative Content Strategist, Creative Strategy Lead |
| Skills | Brand Strategy, Creative Strategy, Script Writing, Content Creation, Go To Market Strategy, Branding, Team Building, Performance Marketing, Filmmaking, Brand and Product Positioning, Brand Key, Business Development, Pitch, Marketing Communications, Research |

## What I'm looking for

```text
I’m looking to solve marketing problems creatively through research-led brand and creative strategy, while building teams, winning pitches, and teaching practical marketing frameworks forward.
```

## About

```text
At Lyxel & Flamingo, I grew from Senior Copywriter to Group Head, leading 8 copywriters and 4 designers across creative strategy, team-building, and business development. I’ve helped win new pitches and shipped 10,000+ marketing assets for brands including Cipla, Realme, VIVO, India Gate, Medanta Hospitals, Sleepwell, and abCoffee.

Previously, I led Twitter strategy and communications for Invest India at To The New. I work from the job a brand needs to do in consumers’ lives, using frameworks including Jobs To Be Done, Brand Pyramid, Brand Positioning, and Brand Key—and I teach those frameworks forward.
```

## Experience

### Group Head (current)

[Lyxel & Flamingo](https://himalayas.app/companies/lyxel-flamingo). Feb 2020 - Present

```text
Led a team of 8 copywriters and 4 designers, supporting business development by winning new pitches for brand and creative strategy. Wrote brand and product stories for clients including Cipla, Spectra, Blackberrys, Realme, VIVO, India Gate, HIPPO Homes, Sleepwell, TopChop, Medanta Hospitals, Lotto, and abCoffee, shipping over 10,000 marketing assets.
```

Skills: Brand-Strategy, Creative-Strategy, Script-Writing, Content-Creation, Go-To-Market, Branding, Team-Building, Performance-Marketing

### Marketing Executive

[To The New](https://himalayas.app/companies/to-the-new). Jan 2019 - Jan 2020

```text
Served as single point of contact for Invest India, leading a team of four content marketers on Twitter strategy and communications for the Government of India's flagship investment-promotion initiative.
```

Skills: Content-Marketing, Social-Media-Strategy, Team-Leadership

## Education

### Maharishi Dayanand University

Bachelor of Technology, Technology. 2013 - 2017

```text
Pursued a Bachelor of Technology degree, focusing on engineering fundamentals and practical applications.
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## Tech stack

- F#

To contact Mayank, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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