# Matthew Saleski

Matthew Saleski is a remote worker on Himalayas, Fractional CMO at Saleski Fractional Marketing, based in United States.

Source: https://himalayas.app/@matthewsaleski

```text
Growth and marketing integration executive at Saleski Fractional, built AI-enabled GTM engines that grew pipeline 35–60%.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 185k+ USD |
| Job categories | Growth Marketing Director, Chief Marketing Officer, Fractional CMO |
| Skills | Go To Market Strategy, Marketing Integration, Post Merger Integration, Marketing Operations, CRM Integration, Marketing Technology and Systems Integrations, Workstream Governance, Field execution, Sales Enablement, Revenue Operations, Lifecycle Scoring, Scoring, Generative Engine Optimization, Competitive Intelligence, Market Intelligence |
| Website | https://matthewsaleski.com |
| LinkedIn | https://linkedin.com/in/saleski |

## About

```text
Go-to-market and marketing executive with 20+ years leading growth, integration, and AI-enabled commercial strategy across enterprise SaaS, PE-backed professional services, and global technology.

As CMO of PE-backed Acclarity, I unified seven acquired brands into one commercial portfolio supporting growth from $100M to $500M+, and drove a 76% lift in commercial conversion within 90 days. At LinkedIn, I scaled SAP's investment from $3M to $21M+ (43% CAGR) and directed marketing and brand integration following Microsoft's $67B acquisition.

Today I run a fractional practice building AI-enabled GTM engines: RAG and agentic workflows in production, predictive scoring, and Generative Engine Optimization (GEO). These engines have delivered 35–60% pipeline growth within six months.

I bring an unusual combination of engineering (Michigan IOE), design (Parsons BFA), and business strategy (Chicago Booth MBA). I'm seeking VP, CMO, and Director-level roles in GTM, marketing, growth, and AI strategy, remote-first.
```

## Experience

### Fractional CMO (current)

Saleski Fractional Marketing. Jan 2025 - Present

```text
Embedded executive strategy leader for PE-backed, founder-led, and high-growth organizations at inflection points. Architected AI-enabled go-to-market engines and built field-execution playbooks and performance measurement frameworks.
```

Skills: HubSpot, Scoring, Workflow-Automation, Generative-Engine-Optimization, CiteCompass, Competitive-Intelligence, Market-Intelligence, GTM-Strategy, Sales-Enablement, AI-Driven-Operations

### Chief Marketing Officer

Acclarity. Jun 2024 - Dec 2024

```text
Recruited to build and lead the GTM and marketing integration function following Atlantix Partners' rollup of seven acquired professional-services brands. Served as coordinating owner for a seven-entity brand and GTM integration, engineered unified GTM portfolio architecture, and designed and implemented CRM/martech unification.
```

Skills: GTM-Integration, Marketing-Integration, HubSpot, Lifecycle-Scoring, Reporting, CRM-Martech-Unification, Stakeholder-Management, Executive-Communication, Business-Case-Development, Team-Management

### Senior Global Account Director

LinkedIn. Oct 2015 - Jul 2023

```text
Strategic B2B growth partner to Fortune 500 enterprise clients, with flagship client SAP. Directed marketing and brand integration of LinkedIn's acquisition by Microsoft, led a global team generating $21M+ in annual revenue, and designed and executed competitive field programs.
```

Skills: B2B-Sales, Account-Management, Field-Marketing, Marketing-Integration, Brand-Integration, Competitive-Intelligence, Market-Intelligence, Paid-Media, Content-Marketing, Account-Structure-and-Targeting, C-Level-Relationship-Management, Team-Leadership

### Senior Director, Customer Success

[Marin Software](https://himalayas.app/companies/marinesoftware). Jan 2013 - Dec 2015

```text
Directed client engagements and field execution across a $66M digital marketing budget for Fortune 100 advertisers. Negotiated multi-year SaaS agreements and built performance measurement frameworks.
```

Skills: Customer-Success, Client-Engagement, Field-execution, Digital-Marketing, SaaS-Agreements, Performance-Measurement, Data-driven-optimization

### Strategic Account Director

Yahoo!

```text
Launched and scaled a new division targeting agency growth across search, display, and network advertising.
```

Skills: Strategic-Account-Management, Agency-Relations, Search-Advertising, Display-Advertising, Ad-Network, Business-Development

### Brand Manager

[Kraft Foods](https://himalayas.app/companies/the-kraft-heinz-company)

```text
Led CPG brand extensions and national product launches.
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Skills: Brand-Management, CPG, Product-Launch, Extensions

### Group VP, Marketing & Business Development

Sun-Times Media Network

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Directed a team of 35 and a $260M+ revenue stream through a post-bankruptcy digital-first turnaround, culminating in a profitable sale.
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Skills: Marketing, Business-Development, Digital-Transformation, Turnaround-Management, Team-Leadership, Revenue-Growth

## Education

### University of Chicago Booth School of Business

MBA, Business Administration

Activities and societies: Dean's List, International Study (Spain)

```text
MBA with Dean's List honors and international study in Spain.
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### University of Michigan

BS, Industrial and Operations Engineering

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Bachelor of Science in Industrial and Operations Engineering.
```

### Parsons School of Design

Certification, Communication Design. Grade: NA

Activities and societies: Drafting, CAD, Design Thinking

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Bachelor of Fine Arts in Communication Design.
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## Tech stack

- Google Tag Manager
- Google Cloud Platform
- Salesforce
- Google Analytics
- HTML5
- HubSpot
- Eloqua
- ClickUp
- Marketo
- Pardot
- Google Ads
- 6sense
- LinkedIn Ads
- Power BI

To contact Matthew, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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