# Matteo Piccioni

Matteo Piccioni is a remote worker on Himalayas, Private Tutor at Freelance, based in Italy.

Source: https://himalayas.app/@matteopiccioni

```text
Digital marketing specialist developing paid social and growth strategies through customer acquisition analysis, funnel optimisation and campaign testing.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Italy |
| Authorized to work in | Italy |
| Salary expectations | 20k+ EUR |
| Job categories | Digital Marketing Specialist |
| Skills | Digital Marketing, Digital Marketing Strategy, Paid Advertising, Paid Social, Growth Marketing, Customer Acquisition, Funnel Optimisation, Campaign Testing, KPI Monitoring, Content Marketing, Social Media Management, SEO, Web Analytics, Brand Positioning, Competitive Analysis |

## What I'm looking for

```text
I’m seeking an opportunity to apply my analytical, creative and strategic skills while gaining hands-on experience across digital marketing.
```

## About

```text
My digital marketing projects have focused on customer acquisition, funnel optimisation and performance measurement. In a growth marketing business case, I analysed customer acquisition costs, conversion rates and funnel performance, then developed a 14-day optimisation plan.

For FitOra, I developed three social media creative concepts and analysed pre-launch campaign data to assess audience engagement and lead generation. I also proposed a testing and measurement strategy to improve messaging, conversion rates and lead quality.

At University of Pavia, my web analytics thesis compared the digital presence and online strategies of Corteiz, Palace and Supreme. For the SIM Marketing Award 2024, I developed a marketing plan for Regionale.

At HSG Group, I support guest communication and assistance at events. I’m seeking an opportunity to apply my analytical, creative and strategic skills while gaining hands-on experience across digital marketing.
```

## Experience

### Private Tutor (current)

Freelance. Jan 2023 - Present

```text
Delivered personalised academic support to secondary-school students, adapting teaching methods and communication to individual learning needs. Developed organisational, interpersonal, and communication skills.
```

Skills: Teaching, Communication-Skills, Adaptability, Organization

### Event Security & Guest Assistance (current)

HSG Group. Oct 2021 - Present

```text
Managed guest communication and assistance during large-scale events in fast-paced, high-pressure environments. Supported team coordination, operational problem-solving, and customer experience.
```

Skills: Guest-assistance, Team-Coordination, Problem-Solving, Customer-Experience

### Sales Assistant & Visual Merchandising

Fútbol Emotion. May 2026 - Aug 2026

```text
Supported customer experience, product presentation, and visual merchandising according to brand standards. Observed customer behaviour and supported store sales objectives and KPIs.
```

Skills: Customer-Experience, Visual-Merchandising, Sales-Support, KPI-Tracking

## Education

### IBM SkillsBuild

Business Analyst Pathway, Business Analysis

```text
Business Analyst Pathway certification in progress.
```

### SemRush Academy

SEO Essentials Certification, SEO

```text
SEO Essentials Certification in progress.
```

### HubSpot Academy

Email Marketing Certification, Email Marketing. 2026 - 2026

```text
Email Marketing Certification completed in 2026.
```

### Meta Blueprint

Digital Marketing Associate Training, Digital Marketing. 2026 - 2026

```text
Digital Marketing Associate Training completed in 2026.
```

### Google

Google Ads Search Certification, Digital Marketing. 2026 - 2026

```text
Google Ads Search Certification completed in 2026.
```

### RCS Academy with Pegaso University

Master's Degree, Digital Marketing & Social Media Management. 2025 - 2026. Grade: 29/30

```text
Master's degree in Digital Marketing & Social Media Management, focusing on digital marketing strategy, social media management, content marketing, digital advertising, SEO, web analytics, and brand communication. Final result: 29/30.
```

### University of Pavia

Bachelor's Degree, Communication, Innovation & Multimedia. 2022 - 2025

Activities and societies: SIM Marketing Award 2024: Developed a marketing plan for Regionale, a public transport brand.

```text
Bachelor's degree in Communication, Innovation & Multimedia. Thesis on comparative analysis of digital presence and marketing strategies of streetwear brands Corteiz, Palace and Supreme. Received SIM Marketing Award 2024 for a marketing plan for Regionale.
```

### ISS Claudio Varalli

High School Diploma, Languages. 2017 - 2022

```text
High school diploma in Languages, including a language study programme in Bremen, Germany in 2020.
```

## Tech stack

- Google Tag Manager
- Google Search Console
- HubSpot
- SEMrush
- Google Sheets
- Microsoft Excel
- Canva
- Google Ads
- CapCut
- Looker Studio

To contact Matteo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [christine Copty](https://himalayas.app/@christinecopty): Community Manager, I.S.D.D Ltd
- [Lorena Brahimaj](https://himalayas.app/@lorenabrahimaj): Digital Marketing and E Commerce Specialist, X MED
- [Martina Masetti](https://himalayas.app/@martinamasetti): Senior Programmatic Specialist, GroupM
- [Dario De Luca](https://himalayas.app/@dariodeluca): Marketing Specialist, Union Gas e Luce
- [Leandro Nahuel Cabrera](https://himalayas.app/@nahucabre): Digital Marketer, NonnaAnna Studio Srl
- [Nicolas Di Santo](https://himalayas.app/@nicolasdisanto): Digital Marketing Strategist, Istituto Volta Srl
- [carmine pisano](https://himalayas.app/@carminepisano1): Research Manager, Evoplay
- [Francesco Devivo](https://himalayas.app/@francescodevivo): Brand Ambassador, Evolution
- [Giulia Avidano](https://himalayas.app/@giuliaavidano): Marketing & Communication Specialist, ViViBanca S.p.A.
- [Fabio Iodice](https://himalayas.app/@fabioiodice): Social Advertiser, Social & Impact s.r.l.