# Maryam Abid

Maryam Abid is a remote worker on Himalayas, Teaching Assistant at Lahore University of Management Sciences, based in Pakistan.

Source: https://himalayas.app/@maryamabid1

```text
Marketing and business development coordinator at Ethiq Media who ran Google and Meta Ads and built outbound pipeline for My Cloud Crew.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Pakistan |
| Authorized to work in | Pakistan |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Coordinator, Business Development Representative, Digital Marketing Specialist, Financial Analyst |
| Skills | Digital Marketing, Business Development, Paid Media, Google Ads, Meta Ads, SEO, Keyword Mapping, Schema Markup, Outbound Prospecting, Cold Email Outreach, LinkedIn Sales Navigator, Campaign Planning, Media Planning, Audience Analysis, Financial Analysis |
| LinkedIn | https://linkedin.com/in/maryamabidali |

## About

```text
At Ethiq Media, I split my time across business development and marketing execution for remote client accounts. I built outbound pipeline for My Cloud Crew through LinkedIn Sales Navigator prospecting and cold email outreach.

I also ran Google and Meta Ads for Reading Resolved and Light the Lamp Digital, audited a retail client's website, and designed supporting ad creative in Canva.

At Devsinc, I contributed to the curation and development of Dyrah and applied SEO strategies including keyword mapping and schema markup. I also prepared content calendars and campaign briefs and shared performance summaries.

At Bank Of Punjab, I supported credit risk and tax processes, analyzed financial data for cross-department reconciliations, and optimized financial reporting and dashboards. I proposed automated approval alerts that reduced bottlenecks and accelerated fund disbursement by 15%.
```

## Experience

### Teaching Assistant

Lahore University of Management Sciences. Aug 2025 - May 2026

```text
Supported instruction for 3 undergraduate courses including Business Law and Strategic Business Management by assisting with grading, coordinating course administration, and facilitating communication between students and faculty.
```

Skills: Grading, Course-Administration, Communication-Skills, Business-Law, Strategic-Management

### Client Coordinator

Ethiq Media. Aug 2025 - Dec 2025

```text
Split time across business development and marketing execution for three remote client accounts in the U.S. and Canada. Built outbound pipeline through LinkedIn Sales Navigator and cold email, ran Google and Meta Ads, and designed ad creative in Canva.
```

Skills: LinkedIn-Sales-Navigator, Cold-Email, Google-Ads, Meta-Ads, Canva, Client-Management, Business-Development, Marketing

### Marketing and BD Operations Intern

[Devsinc](https://himalayas.app/companies/devsinc). Jun 2025 - Aug 2025

```text
Contributed to the development of a proprietary online platform and strengthened digital visibility through advanced SEO strategies. Executed targeted client outreach via LinkedIn and built content calendars and campaign briefs for 10-15 campaigns.
```

Skills: SEO, Keyword-Mapping, Schema-Markup, LinkedIn-Outreach, Content-Calendar, Campaign-Brief, Data-Analysis, Lead-Generation

### Finance Intern

Bank Of Punjab. Jul 2024 - Aug 2024

```text
Improved operational efficiency by proposing automated alerts for inter-department approvals, reducing bottlenecks and accelerating fund disbursement by 15%. Supported high-volume credit risk and tax processes and optimized financial reporting and dashboards.
```

Skills: Financial-Analysis, Credit-Risk, Tax-Compliance, Data-Reconciliation, Reporting, Process-Improvement, Excel

### Media and Planning Intern

[GroupM](https://himalayas.app/companies/wpp-media). Jun 2024 - Jul 2024

```text
Contributed to the acquisition of BYD as a client, supporting business development efforts that led to a 25% increase in annual revenue. Supported pitch development and client servicing for multinational brands and utilized Kantar to analyze audience ratings.
```

Skills: Kantar, Audience-Analysis, Pitch-Development, Client-Servicing, Business-Development, Media-Planning

### Operations Assistant

Career Services Office. Jan 2024 - Mar 2024

```text
Organized and facilitated career development workshops and seminars, assisting with scheduling and coordination. Managed and analyzed data on student employment outcomes and internship placements to improve career services.
```

Skills: Event-Coordination, Data-Analysis, Student-Services, Scheduling, Communication-Skills

## Education

### Lahore University of Management Sciences

Bachelor of Science, Accounting and Finance. 2022 - Present

```text
Pursuing a BSc in Accounting and Finance, with coursework in strategic business management, digital marketing, and business law.
```

## Tech stack

- LinkedIn Sales Navigator
- Canva
- Google Ads
- Power BI

To contact Maryam, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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