# Martha Padilla Freije

Martha Padilla Freije is a remote worker on Himalayas, Marketing Specialist at LATAM Jobs, based in Honduras.

Source: https://himalayas.app/@marthapadillafreije

```text
I build cross-channel marketing strategies that grow audiences, leads, and customer retention.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Honduras |
| Authorized to work in | Honduras |
| Salary expectations | 60k+ USD |
| Job categories | Marketing Strategist, Marketing Manager, Marketing Specialist, Marketing Coordinator, Brand Manager, Business Development Manager |
| Skills | Marketing Strategy, B2B Marketing, Digital Marketing, Content Strategy, Content Marketing, Social Media Marketing, Community Engagement, Paid Media, Paid Social, Google Ads, Meta Ads Manager, Facebook Ads, Instagram Marketing, LinkedIn, SEO, Keyword Research, Email Marketing, Newsletter Marketing, Drip Campaigns, Lead Generation, Customer Retention, Account Management, Customer Relationship Management, Campaign Reporting, Data Analysis, Market Research, Brand Development, Budget Management, Team Leadership, HubSpot, Salesforce, Mailchimp, Asana, Monday.Com, Spanish, English |

## What I'm looking for

```text
I'm looking for opportunities to lead measurable, cross-channel marketing strategy, partner closely with clients and teams, and drive audience growth, lead generation, retention, and revenue.
```

## About

```text
I've led integrated B2B marketing strategy at Integrated Media Group, translating client goals into quarterly campaign roadmaps, content plans, and measurable initiatives across SEO, Google Ads, LinkedIn, email, newsletters, nurture campaigns, and paid media.

I've grown LATAM Jobs from zero to 14,000 followers in four months and have built growth, brand, and paid advertising programs for organizations including Wrabbit, Grupo Terra, Honduras Threads, and Cosper. I combine campaign execution, client partnership, reporting, and team coordination to drive acquisition, engagement, retention, and revenue.
```

## Experience

### Marketing Specialist (current)

LATAM Jobs. May 2024 - Present

```text
Grew LATAM Jobs from zero to 14,000 followers in four months through strategic content creation, community engagement, and paid social media campaigns. Managed paid social campaigns across Facebook and Instagram, optimizing for lead generation and engagement.
```

Skills: Content-Creation, Community-Engagement, Paid-Social, Facebook-Ads, Instagram-Ads, Email-Marketing, Content-Marketing, Account-Management

### Senior Marketing Strategist

Integrated Media Group. Nov 2024 - Aug 2026

```text
Led integrated marketing strategy for a portfolio of B2B clients across manufacturing, foodservice, electronics, and professional services. Directed cross-channel execution across SEO, Google Ads, LinkedIn, email marketing, newsletters, nurture campaigns, and paid media.
```

Skills: SEO, Google-Ads, LinkedIn, Email-Marketing, Paid-Media, Campaign-Management, B2B-Marketing, Content-Strategy

### Marketing & Content Strategy Consultant

Honduras Threads. Nov 2023 - May 2024

```text
Led a comprehensive paid advertising strategy using SEO-driven keyword research, developing five core content pillars for ad campaigns. Executed targeted paid ad campaigns across Facebook and Google, achieving a high ROI and growing brand visibility.
```

Skills: SEO, Keyword-Research, Content-Strategy, Paid-Advertising, Facebook-Ads, Google-Ads, Email-Marketing, ROI-Optimization

### Marketing Coordinator

Puzzle. May 2022 - May 2023

```text
Spearheaded the creation and management of paid advertising campaigns on Google Ads and Facebook Ads, driving significant traffic and lead generation for client projects. Implemented and tracked digital marketing efforts across email, SEO, and social media.
```

Skills: Google-Ads, Facebook-Ads, Email-Marketing, SEO, Social-Media, Campaign-Management, Customer-Relationship-Management

### Marketing Manager

Wrabbit. May 2021 - Jun 2022

```text
Developed and executed growth strategies in a cryptocurrency trading company to increase user acquisition, retention, and revenue. Managed paid advertising campaigns across social media, email marketing, and other digital channels, driving significant user growth.
```

Skills: Growth-Strategy, Paid-Advertising, Social-Media, Email-Marketing, Data-Analysis, Team-Leadership, Budgeting, Customer-Relationship-Management

### Marketing Coordinator

Grupo Terra. Nov 2017 - Jan 2021

```text
Developed and executed marketing plans and strategies to promote company products and services. Managed marketing campaigns across social media and digital platforms, driving engagement and customer acquisition.
```

Skills: Marketing-Strategy, Social-Media, Digital-Marketing, Campaign-Management, Sales-Coordination, Vendor-Management

### Business Developer

Kimberly Clark Professional. Nov 2016 - Nov 2017

```text
Developed and implemented sales strategies to drive business growth and achieve revenue targets. Managed key client relationships, ensuring high levels of satisfaction and fostering long-term partnerships.
```

Skills: Sales-Strategy, Customer-Relationship-Management, Market-Research, Cross-Functional-Collaboration, Product-Positioning

### Brand Manager

Cosper S.R.L. May 2013 - Nov 2016

```text
Led brand development strategies for a high-end cosmetics and perfume company, increasing brand visibility and sales. Managed budgets for marketing initiatives, ensuring efficient allocation of resources.
```

Skills: Brand-Development, Budget-Management, Market-Research, Product-Launch, Cross-Functional-Collaboration

## Education

### Universidad Tecnologica de Honduras

Bachelor, Marketing

```text
Bachelor in Marketing from Universidad Tecnologica de Honduras.
```

## Tech stack

- Facebook Ads
- Salesforce
- Mailchimp
- HubSpot
- Asana
- monday.com
- Google Ads

To contact Martha, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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