# Mark Rawsthorne Mark Rawsthorne is a remote worker on Himalayas, Head of Strategic Planning at Charities Aid Foundation, based in United Kingdom. Source: https://himalayas.app/@markrawsthorne ```text I turn business, technology, data and AI strategy into enterprise transformation results. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | United Kingdom | | Authorized to work in | United Kingdom | | Salary expectations | 60k+ GBP | | Job categories | Strategy And Transformation, Chief Operating Officer, Chief Transformation Officer, Chief Strategy Officer, Chief Technology Officer, Chief Data Officer, Chief Marketing Officer | | Skills | Strategy, Business Transformation, Enterprise Transformation, Operating Model Design, Enterprise Portfolio Management, Portfolio Management, Strategic Foresight, Scenario Planning, technology strategy, Technology Governance, Generative AI, AI Governance, AI Adoption, Data Strategy, Analytics Governance, Cloud Modernization, Data Platform Design, Operational Leadership, Business Continuity, Disaster Recovery, Risk Management, Third Party Risk Management, Internal Audit, Product Strategy, Growth Strategy, Martech, Customer Journey Strategy, Customer Acquisition, Attribution Modeling, ROI and Governance, Brand Strategy, Branding, Creative Development, Consulting, CRM Implementation, Marketing Automation, Reporting, Process Mapping, Customer Journey Design, Prototyping, Agile Delivery, Waterfall Delivery, HubSpot, Dynamics 365, Salesforce, Pardot, Claude Code, Microsoft Copilot, CoPilot Studio, GitHub, Supabase, Figma, Power BI, Azure, Microsoft Fabric, Microsoft Purview, Power Platform, Microsoft Project, Microsoft Visio, Trello, Jira, Confluence, Azure DevOps | | LinkedIn | https://linkedin.com/in/markrawsthorne | ## What I'm looking for ```text I’m looking for interim or permanent director/SVP-level opportunities where I can help CEOs and senior teams turn business, technology, data and AI transformation ambitions into measurable results. ``` ## About ```text I lead strategy and transformation at Charities Aid Foundation, working with the Group CEO, Trustees and senior leaders across technology, data, operations and organisational renewal. I built CAF’s generative AI governance and adoption approach, including policy, risk controls, priority use cases and agentic AI opportunity development with Microsoft and Cloud Direct. I also lead the design and mobilisation of its first Enterprise Portfolio Management Office. Previously, as Deputy Group COO and Head of Marketing and Research, I shaped multimillion-pound transformation portfolios, enterprise performance measurement across 30+ KPIs, and a £1B assets-under-management savings-platform proposition. I delivered 200%+ growth in qualified lead generation through a data-led commercial redesign. My career spans banking, financial services, technology, ecommerce and growth, including scaling Capfin’s acquisition engine to more than 3M annual inbound applications. I help leadership teams cut through complexity, align investment and turn change ambitions into practical results. ``` ## Experience ### Head of Strategic Planning (current) Charities Aid Foundation. Oct 2024 - Present ```text Led introduction and governance of generative AI, including policy, risk controls, and adoption. Designed and mobilized the first Enterprise Portfolio Management Office, supporting a multimillion-pound transformation portfolio. ``` Skills: Generative-AI, AI-Governance, Enterprise-Portfolio-Management, Strategy, Transformation, Risk-Management, Business-Continuity, Microsoft-Copilot, Power-BI ### Deputy Group Chief Operating Officer Charities Aid Foundation. May 2023 - Oct 2024 ```text Provided COO-style operational and governance leadership across IT, Operations, Data, Customer Services, and Transformation. Designed enterprise performance measurement architecture spanning 30+ strategic KPIs. ``` Skills: Operations-Management, Governance, IT-strategy, Data-Strategy, Customer-Service, Transformation, KPI-Design, Executive-Advisory ### Head of Marketing and Research Charities Aid Foundation. Feb 2019 - May 2023 ```text Led multidisciplinary brand, marketing, research, and data analytics teams. Delivered a full 360-degree brand relaunch and launched a c.£1B assets-under-management deposit platform. ``` Skills: Marketing-Strategy, Brand-Management, Research, Data-Analysis, Power-BI, Customer-Propositions, Lead-Generation ### Marketing Lead CitizenMe. Jul 2018 - Jan 2019 ```text Delivered application marketing and CRM strategy for a consumer data and technology business, covering brand positioning, PPC, SEO, CRM onboarding, content development, and conversion analytics. ``` Skills: Marketing-Strategy, CRM, Brand-Positioning, PPC, SEO, Content-Development, Conversion-Analytics ### Head of Marketing Milpark Education Group. Feb 2017 - Jun 2018 ```text Led national marketing and engagement strategy across B2B and B2C channels, driving 50%+ growth in inbound sales and supporting c.R200M annual revenue. ``` Skills: Marketing-Strategy, B2B-Marketing, B2C-Marketing, Sales-Growth, CRM, Due-Diligence ### Customer Experience Design Lead Capfin Financial Services. Oct 2013 - Feb 2017 ```text Founding member of the marketing department, scaled the customer acquisition engine to 3M+ annual inbound credit applications within three years. ``` Skills: Customer-Experience, Acquisition-Strategy, Startups, Marketing, Scaling ## Education ### University of Cambridge, Judge Business School Executive Education, Digital Transformation ```text Executive education in digital transformation, from strategy to execution, including AI. ``` ### University of South Wales MBA, International Management and Strategy ```text MBA in International Management and Strategy. ``` ### Rome Business School Master's, Marketing and Communications ```text Master's degree in Marketing and Communications. ``` ### UCT Graduate School of Business Executive Certificate, Strategic Thinking and Execution ```text Executive Certificate in Strategic Thinking and Execution. ``` ### University of South Africa BA, Communication Science and English ```text BA in Communication Science and English. ``` ### University of Cape Town Postgraduate Diploma in Management (Honours), Marketing Strategy and Advertising ```text Postgraduate Diploma in Management (Honours) in Marketing Strategy and Advertising. ``` ## Tech stack - GitHub - Salesforce - Figma - Azure DevOps - Jira - HubSpot - Confluence - Trello - Pardot - Microsoft Visio - Supabase - Microsoft Fabric - Claude Code - Microsoft Purview - Power BI To contact Mark, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [HOWARD MOORE](https://himalayas.app/@howardmoore): CEO and Co Founder, Rexsmart - [Mark Sandford](https://himalayas.app/@marksandford): Chief of Staff, Just HealthAI - [Ciaran Anderson](https://himalayas.app/@ciarananderson): Co Founder, Crease AI - [FEA Garrison](https://himalayas.app/@feagarrison): User Education and Knowledge Manager, Kinly - [Kris Dawkins](https://himalayas.app/@krisdawkins): Principal Customer Success Manager, LinkedIn - [Anjali Magecha](https://himalayas.app/@anjalimagecha): Strategy Manager, Magic Breakfast - [Harry User](https://himalayas.app/@heskisi): Trustee/Governor, Wirral Grammar School - [Dean Bryan](https://himalayas.app/@deanbryan): Founder & Product Lead, Septimius Technology Group - [Alexandra Hening](https://himalayas.app/@alexandrahening): Director, Customer Commercial Strategy & CVP Product Owner, LSEG (London Stock Exchange Group) - [Katarina Johnson](https://himalayas.app/@katarinajohnson1): Global Private Marketing Lead, Moneycorp Ltd.