# Mariana Pinto

Mariana Pinto is a remote worker on Himalayas, SEO Manager at Auto1 Group, based in Netherlands.

Source: https://himalayas.app/@marianafpinto

```text
SEO & AEO Manager at Auto1 Group (Autohero), running programmatic SEO and AI search visibility across four European markets.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Netherlands |
| Authorized to work in | Netherlands |
| Salary expectations | 50k-80k EUR |
| Job categories | SEO Specialist |
| Skills | SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Programmatic SEO, Keyword Research, Search Strategy, Technical SEO, Schema Markup, JSON LD, SEO performance analysis, Data Analysis, SEO Testing, A B Testing, SEO Copywriting |
| LinkedIn | https://linkedin.com/in/mariana-pinto-marketing |

## About

```text
I'm an SEO and AEO manager at Auto1 Group, working on Autohero across Germany, France, Spain and Italy. My focus is where traditional search and AI-driven search meet.

I led Autohero's first programmatic SEO project, defining templates and data structures with developers for scalable page creation across markets. I also built our AEO/GEO measurement framework, tracking brand visibility in ChatGPT, Gemini, Perplexity and AI Overviews, and use it to steer content and structured data priorities.

On the technical side, I run audits, drive structured data (JSON-LD) implementation, and built automated weekly SEO reporting across markets. I also support tests measuring how content and layout changes affect organic performance.

Before Auto1, I led keyword research and SEO at Thursd, where I also managed the editorial team, and defined and executed SEO strategy at Selectra.

Languages: Portuguese (native), English and Spanish (fluent).
```

## Experience

### SEO Manager (current)

Auto1 Group. Dec 2023 - Present

```text
Leads SEO and AEO/GEO analysis to guide content optimization and leads the first programmatic SEO initiative at Auto1 Group. Conducts technical SEO audits, builds automated reporting workflows, and supports SEO testing initiatives.
```

Skills: SEO, AEO, GEO, Programmatic-SEO, Technical-SEO, Google-Search-Console, Google-Analytics, Screaming-Frog, Ahrefs, SEMrush, Otterly.AI, Profound, Data-Analysis, SEO-Testing

### CRM Campaign Marketer

Hunkemöller. May 2023 - Dec 2023

```text
Managed the email marketing calendar and ran structured A/B tests, applying a test-and-learn mindset to SEO experimentation.
```

Skills: Email-Marketing, A-B-Testing, CRM, Marketing-Calendar

### SEO Specialist (Part-time)

Thursd.. Nov 2022 - Dec 2023

```text
Led keyword research and SEO improvements across the website. Managed and directed the editorial team.
```

Skills: Keyword-Research, SEO, Team-Management, Editorial-Direction

### SEO Content Editor

Selectra. Oct 2021 - Apr 2023

```text
Conducted keyword research and created/optimized SEO-oriented content. Defined and executed SEO strategy and analyzed performance to inform ongoing optimization.
```

Skills: Keyword-Research, SEO-content, SEO-Strategy, Performance-Analysis

### Social Media & Influencer Marketing Specialist

Norte Moda. Feb 2020 - Sep 2021

```text
Developed social media and influencer marketing strategy. Ran email marketing campaigns with A/B testing and produced copywriting across channels.
```

Skills: Social-Media-Marketing, Influencer-Marketing, Email-Marketing, A-B-Testing, Copywriting

## Education

### FEP, University of Porto

Master in Marketing, Marketing. 2018 - 2020

```text
Master in Marketing from FEP, University of Porto, completed in 2020.
```

### University of Minho

Degree in Communication Sciences, Communication Sciences. 2014 - 2017

```text
Degree in Communication Sciences from the University of Minho, completed in 2017.
```

## Tech stack

- Google Analytics
- Google Search Console
- Slack
- Jira
- Asana
- Ahrefs
- SEMrush
- Sublime Text
- Screaming Frog

To contact Mariana, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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