# Maria Elena Soulayrac

Maria Elena Soulayrac is a remote worker on Himalayas, Senior Business Developer and Content Writer at Spot On Technology, based in Mexico.

Source: https://himalayas.app/@mariaelenasoulayrac

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Multilingual technical writer and communication strategist with 20+ years experience.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Mexico |
| Authorized to work in | Mexico |
| Job categories | Technical Writer, Content Strategist, Marketing Director, Business Development Manager, Communications Manager, Technical Documentation Writer, Technical Content Writer, Technical Communicator, Mid Level Technical Writer |
| Skills | Technical Writer, Strategic Communications, Multilingual Content Transformation, Market Research, Digital Marketing, Traditional Marketing, Stakeholder Engagement, Team Leadership, Content Strategy, Brand Development, WhatsApp |

## What I'm looking for

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I seek a role that values strategic communication and offers opportunities for growth and innovation.
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## About

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I am a multilingual senior executive with over 20 years of international experience in business development and brand expansion. My expertise lies in technical writing and communication strategy, where I excel at transforming complex information into clear, concise, and engaging content tailored for diverse audiences across various sectors.

Currently, I serve as a Senior Business Developer and Content Writer at Spot On Technology, where I develop strategic business plans and create high-quality technical documentation. My previous role as Marketing and Communication Director at Distroller® involved launching the brand in Spain and achieving significant sales growth. I am passionate about leveraging my skills to enhance brand narratives and drive effective communication strategies.
```

## Experience

### Senior Business Developer and Content Writer (current)

Spot On Technology. Mar 2023 - Present

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Developed and implemented strategic business development plans and prospecting to expand the company's market presence in the hospitality industry. Created high-quality technical documentation, user manuals, and marketing content to support product launches and customer engagement.
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Skills: Technical-Documentation, Content-Creation, Business-Development, Market-Research

### Marketing and Communication Director

Distroller® Global Amparín SA de CV. Jun 2018 - Mar 2023

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Spearheaded the launch of the Distroller brand in Spain, including complete go-to-market strategy, retail partner selection, channel architecture, and market entry execution. Secured strategic partnerships with major retail chains and specialty stores, achieving €40M+ in sales and 20% market penetration within the first year of launch.
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Skills: Go-To-Market-Strategy, Sales-Management, International-Business-Development

### Global Marketing & Corporate Communication Director

Distroller®. Jan 2018 - Jan 2021

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Defined and led the brand's international narrative, adapting communication strategies for each regional launch. Created and executed 360° marketing campaigns in digital and traditional media, resulting in 35% brand awareness growth in 12 months in key EU markets.
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Skills: International-Marketing, Brand-Strategy, Digital-Marketing, Public-Relations

### Chief Marketing Officer

Punto Casa de Bolsa at Grupo Salinas. Jan 2013 - Jan 2017

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Created Mexico’s first retail-focused trading app strategy for non-financial audiences. Converted 3,000+ new clients within the first 12 months using an inbound marketing model.
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Skills: Marketing-Strategy, Inbound-Marketing, Alliance-Management

### Senior Communications Manager

Boehringer Ingelheim Mexico. Jan 2008 - Jan 2017

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Led communication and educational strategies for over 10 top-performing pharmaceutical products, both Rx and OTC. Collaborated closely with pharmacy networks, pediatric associations, and public health institutions for product launches and tender inclusion.
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Skills: Communication-Strategy, Product-Launch, Stakeholder-Engagement, KOL-Management, Pharmaceutical-Marketing

## Education

### Universidad Anáhuac del Sur

Bachelor’s Degree, Business Communication

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Completed a Bachelor’s Degree in Business Communication. Focused on developing strategic communication skills and understanding business principles.
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## Tech stack

- Gmail
- WhatsApp

To contact Maria Elena, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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