# Margo Spivack

Margo Spivack is a remote worker on Himalayas, Director, Client Solutions & Planning at DentsuX, based in United States.

Source: https://himalayas.app/@margospivack

```text
Media strategy director at dentsuX who shaped audience strategies for Tropicana and Naked.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 140k+ USD |
| Job categories | Media Strategist, Media Planner, Media Manager, Client Solutions Director |
| Skills | Media Planning, Media Strategy, Audience Strategy, Multicultural Marketing, Retail Media, Shopper Marketing, Media Buying, Campaign Analysis, Consumer Insights, Media Research, Microsoft Office, Google Workspace, Copilot, Claude, Nielsen Clear Decisions |
| LinkedIn | https://linkedin.com/in/margospivack |

## About

```text
At dentsuX, I created audience strategies for Tropicana and Naked to retain existing buyers and win back lapsed buyers, translating brand growth priorities into actionable media targeting.

At OMD, I led integrated media planning for The Home Depot and managed and mentored a team of four planners. At PHD, I developed a framework for Uber’s entry into multicultural marketing and managed Diageo media strategy and campaigns.

Earlier, I worked on media strategy at Spark Foundry and Horizon Media, Inc., and on plan activation at Team IBM Media | GroupM. I hold a Bachelor of Arts in Communication Studies with a minor in American Studies from American University.
```

## Experience

### Director, Client Solutions & Planning

DentsuX. Aug 2026 - Nov 2026

```text
Created audience strategies for Tropicana and Naked brands to retain existing buyers and win back lapsed buyers. Partnered with retail media team to integrate shopper marketing strategies into the national media plan.
```

Skills: Audience-Strategy, Media-Planning, Shopper-Marketing, Retail-Media

### Associate Director, Integrated Media Strategy

OMD. Jan 2025 - Aug 2026

```text
Led integrated media planning for $50M+ in media spend, developing tactical plans that delivered on business, audience, and marketing objectives. Managed and mentored a team of four planners.
```

Skills: Media-Planning, Integrated-Strategy, Team-Leadership, Mentorship

### Associate Director, Multicultural Strategy

PHD. Dec 2023 - Dec 2024

```text
Developed a crawl-walk-run framework guiding Uber's entry into multicultural marketing. Evaluated vendor and publisher offerings and fostered relationships between external media partners and internal investment teams.
```

Skills: Multicultural-Marketing, Vendor-Evaluation, Relationship-Management, Media-Planning

### Associate Director, Media Strategy

PHD. May 2022 - Nov 2023

```text
Managed multiple brands and campaigns across rum, liqueur, whiskey, and convenience categories. Led media planning and client presentations for a pod of brands totaling $100M+ in media spend.
```

Skills: Media-Planning, Client-Presentations, Syndicated-Research, Consumer-Insights

### Manager, Media Strategy

Spark Foundry. May 2021 - Apr 2022

```text
Managed media strategy for the USAA account.
```

### Senior Strategist, Business Solutions

Horizon Media, Inc.. Feb 2018 - Apr 2021

```text
Served as Senior Strategist for accounts including Tim Hortons and Capital One. Previously held roles as Strategist and Assistant Strategist.
```

### Plan Activation Associate

Team IBM Media | GroupM. Aug 2017 - Feb 2018

```text
Worked on plan activation for the IBM account.
```

## Education

### American University

Bachelor of Arts, Communication Studies

```text
Bachelor of Arts in Communication Studies with a minor in American Studies, completed in May 2017.
```

## Tech stack

- Google Workspace
- Claude
- Microsoft Office

To contact Margo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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