# Marcel Andrés Palma Céspedes

Marcel Andrés Palma Céspedes is a remote worker on Himalayas, Business Trainer at San José Courses, based in Costa Rica.

Source: https://himalayas.app/@marcelandrspalmacspe

```text
Data analyst and data scientist working across accounting, finance, and business analytics, building automated data pipelines and AI-assisted workflows.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Costa Rica |
| Authorized to work in | Costa Rica |
| Salary expectations | 50k+ USD |
| Job categories | Data Analyst, Data Scientist, Business Analyst, Business Intelligence Analyst, Data Engineer, University Professor, Researcher, Automation Specialist, Digital Marketing Specialist |
| Skills | Data Analysis, Data Science, Business Intelligence, Data Engineering, Business Analysis, Accounting, Financial Analysis, Marketing Analytics, Machine Learning, Deep Learning, Generative AI, ETL, Exploratory Data Analysis, Statistical Analysis, Data Pipelines |
| Website | https://mapace22.github.io |
| Portfolio | https://mapace22.github.io |
| LinkedIn | https://linkedin.com/in/marcel-palma |

## About

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My work in accounting data analysis began in 2001, and I now apply that business perspective to data science, analytics, and automation. I’ve developed more than 30 portfolio projects, including end-to-end data pipelines and analyses of customer retention, marketing investment, and ecommerce performance.

At Fidélitas University, I designed and taught courses in data analysis, business intelligence, AI, and digital marketing. I’ve also delivered virtual training for entrepreneurs and accountants, covering topics such as language models, financial control, SQL, Python, and Power BI.
```

## Experience

### Business Trainer (current)

San José Courses. Jan 2026 - Present

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Provided business training in artificial intelligence, Excel, Power Query, Power BI, Pivot Tables, and artificial intelligence.
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Skills: AI, Excel, Power-Query, Power-BI, Pivot-Tables

### Professor (current)

CENFOTEC. Jan 2026 - Present

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Taught courses in financial mathematics, financial accounting, data analysis, digital productivity, and AI-assisted business processes at the School of Business Administration and School of Information Systems.
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Skills: Financial-Mathematics, Financial-Accounting, Data-Analysis, AI, Business-Analytics, Excel

### Management and Analysis of Accounting Data (current)

Self Employed. Jan 2001 - Present

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Managed and analyzed accounting data, including income statements and balance sheets, using statistical metrics to generate insights and provide tax advice.
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Skills: Accounting, Financial-Analysis, Statistical-Analysis, Tax-Advisory

### Virtual Training Program Specialist

College of Private Accountants of Costa Rica. Jan 2025 - Dec 2026

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Designed curriculum and taught courses on data analysis, financial analysis, digital marketing with AI, SQL, Python, and AI tools for accountants.
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Skills: Data-Analysis, Excel, Power-BI, SQL, Python, AI, Digital-Marketing

### Instructional Design and Teaching

Fidélitas University. Jan 2023 - Dec 2026

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Designed programs, contents, presentations, and virtualized courses in e-commerce, AI, BI, data analysis, and business management. Mentored students in science fairs and competitions.
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Skills: Instructional-Design, LMS, Moodle, Google-Classroom, AI, Data-Analysis, Business-Management, Mentorship

### Researcher

Self Employed. Jan 2020 - Dec 2026

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Applied statistics to projects in accounting, finance, marketing, projects, and technology for bachelor's degree programs, with a focus on Data Science and AI.
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Skills: Statistics, Data-Science, AI, Research

### Virtual Training Program Specialist

CEDECC. Jan 2024 - Dec 2025

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Delivered virtual training to over 200 entrepreneurs on AI, data analysis, and digital marketing, covering topics such as LLMs for strategic planning, cost accounting, and ROI analysis.
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Skills: AI, Data-Analysis, Digital-Marketing, LLM, Cost-Accounting, ROI-Analysis

### BI Specialist, Digital Marketing with AI and Business Transformation

CEDECC. Jan 2024 - Dec 2025

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Designed CRM systems with AI, implemented customer service chatbots, and automated production processes and data analytics.
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Skills: CRM, AI, Chatbot, Automation, Data-Analysis

### Specialist in Automation with AI, Marketing and Accounting Management

ADEC. Jan 2019 - Dec 2025

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Implemented chatbots, automated marketing processes, and systems for analyzing invoices and accounting records with AI.
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Skills: AI, Automation, Marketing, Accounting, Chatbot

## Education

### DS4B

Mastery, Data Science

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Python Data Science Mastery [IA Edition], ongoing as of 2026.
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### IMMUNE (Spain) - UMECIT (Panama)

Master's Degree, Data Science & Business Analytics

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Master's Degree in Data Science & Business Analytics, in final project stage as of 2025.
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### Tripleten

Bootcamp, Data Analysis

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Bootcamp Data Analyst completed in 2025.
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### UNED

Bachelor's Degree, Banking and Finance

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Bachelor's Degree in Banking and Finance completed in 2025.
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### UNED

Bachelor's Degree, Public Accounting

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Bachelor's Degree in Public Accounting completed in 2025.
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### UCENFOTEC

Postgraduate Diploma, Digital Transformation

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Postgraduate Diploma in Digital Transformation completed in 2024.
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### EOBS & UCAM (Spain)

Master, Project Management

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Master in Project Management completed in 2024.
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### EOBS (Spain)

Expert Degree, Business Intelligence and Big Data

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Expert Degree in BI and Big Data Fundamentals completed in 2024.
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### Learning Heroes (Madrid)

Specialization, Artificial Intelligence

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Specialization in Artificial Intelligence completed in 2024.
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### UNED

Training Programme, ICT Governance

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ICT Governance Training Programme completed in 2024.
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### NBS (Spain)

Certificate, Digital Marketing & Web Analytics

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Digital Marketing & Web Analytics completed in 2024.
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### EUDE (Spain)

Master, Digital Marketing and Digital Advertising

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Master in Digital Marketing and Digital Advertising completed in 2023.
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### TECH (Spain)

Master, Social Media Management and Community Manager

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Master in Social Media Management and Community Manager completed in 2022.
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### USJ (Costa Rica)

Master of Business Administration, Business Administration

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Master of Business Administration with an emphasis in Senior Management completed in 2004.
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### UNED

Bachelor's Degree, Organizational Management

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Bachelor's Degree in Organizational Management completed in 2003.
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## Tech stack

- Apache Spark
- Tableau
- Microsoft Azure
- Google Cloud Platform
- GitHub
- NumPy
- Pandas
- Anaconda
- MySQL
- PostgreSQL
- MongoDB
- Microsoft SQL Server
- SQLite
- Cassandra
- Hadoop
- Databricks
- Microsoft Teams
- Python
- PowerShell
- TensorFlow
- PyTorch
- scikit-learn
- Streamlit
- FastAPI
- Microsoft Excel
- Visual Studio Code
- Git
- OBS Studio
- Docker
- Zoom
- Google Meet
- SQL
- XGBoost
- SciPy
- LangChain
- Bash
- Make
- Claude Code
- OpenCode
- Seaborn
- Matplotlib
- Power BI
- AWS
- Moodle

To contact Marcel Andrés, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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