# Manika Gupta

Manika Gupta is a remote worker on Himalayas, Marketing Associate (Product Marketing & GTM) at Moody's Analytics, based in India.

Source: https://himalayas.app/@manikagupta1

```text
Product marketing at Moody’s Analytics| Recently Built and deploye an AI product for GTM competitive intelligence
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 5576k+ INR |
| Job categories | Product Marketing Manager, Product Manager, Go To Market Manager, Growth Marketing Manager, Marketing Analytics Manager |
| Skills | Product Marketing, Go To Market Strategy, Product Launch Strategy, Positioning And Messaging, Competitive Intelligence, Market Research, SEO Strategy, Demand Generation, Paid Media Strategy, Marketing Analytics, Marketing Budget Management, Sales Enablement, ICP Development, Buyer Persona Development, Campaign Strategy |
| Website | https://gotomarketaiinsight.com |
| Portfolio | https://gotomarketaiinsight.com |
| LinkedIn | https://linkedin.com/in/manika-gupta-672790231 |

## About

```text
At Moody’s Analytics, I owned go-to-market positioning and asset blueprints for 12 global launches in the Lending Solutions portfolio. I stewarded $22.8M in marketing budget, influencing $4.95M in revenue, and led the SEO research-to-content strategy behind a $3.1M deal.

I also taught myself product management, UX/UI design and AI-assisted development to take MGs Competitive Intelligence Hub from idea to live launch. Its 12-stage workflow turns fragmented market data into a competitive intelligence report in under two minutes, helping teams make GTM decisions sooner.
```

## Experience

### Marketing Associate (Product Marketing & GTM)

Moody's Analytics. Jul 2023 - Sep 2026

```text
Owned go-to-market positioning for 12 global product launches, stewarded $22.8M in marketing budget, and influenced $4.95M in revenue. Led SEO strategy that generated a $3.1M deal and directed multi-channel campaigns.
```

Skills: Positioning-And-Messaging, Highspot, Conductor, SEMrush, Klue, Clay, Apollo, Go-To-Market-Strategy, Product-Launch, SEO, LinkedIn-Ads, Google-Ads, Competitive-Intelligence, Salesforce, Power-BI, Excel, SQL, Claude, Synthesia, N8n, Microsoft-Copilot-Studio, Budget-Management, Sales-Enablement

### Marketing Automation Executive

Gyanwave Tech Limited. Jan 2022 - Feb 2023

```text
Managed multi-channel campaigns for SonyLIV and built CRM strategy for Sarvodaya Healthcare, growing client sales 5x. Integrated IVR tracking with Bitrix24 and hospital management systems.
```

Skills: Performance-Marketing, Social-Media, Display, Programmatic, Funnel-Strategy, CleverTap, A-B-Testing, CRM-Strategy, Bitrix24, Google-Ads, Social-Media-Marketing, Programmatic-Advertising

### Content Strategy Lead, Growth Marketing

Nebula Holdings Pvt Ltd. Mar 2020 - Jul 2021

```text
Led go-to-market social media strategy for restaurant launches and formulated crisis communication for Radix Healthcare during COVID-19. Built influencer marketing framework and optimized landing pages.
```

Skills: Go-To-Market-Strategy, Social-Media-Strategy, Crisis-Communications, Influencer-Marketing, Landing-Page-Optimization, CRO

## Education

### HubSpot

HubSpot Marketing Hub Certification, Marketing. 2026 - 2026

```text
Completed HubSpot Marketing Hub certification in 2026.
```

### Google

Google Analytics 4 Certification, Analytics. 2026 - 2026

```text
Completed Google Analytics 4 certification in 2026.
```

### GEO (Generative Engine Optimization)

GEO Certification, Generative Engine Optimization. 2026 - 2026

```text
Completed GEO (Generative Engine Optimization) certification in 2026.
```

### HubSpot

HubSpot Digital Advertising Certification, Digital Advertising. 2026 - 2026

```text
Completed HubSpot Digital Advertising certification in 2026.
```

### Amity University

MBA, Sales & Marketing

```text
MBA in Sales & Marketing from Amity University, Noida.
```

### Claude Code

Claude Code Certification, AI Development. 2026 - 2026

```text
Completed Claude Code certification in 2026.
```

## Tech stack

- Google Analytics
- Jira
- HubSpot
- Conductor
- Apollo
- Trello
- Asana
- Notion
- SEMrush
- SQL
- Google Ads
- LinkedIn Ads
- N8N
- Synthesia
- Clay
- Claude Code
- Highspot
- Bitrix24
- Power BI

To contact Manika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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