# Mamuu Achimba

Mamuu Achimba is a remote worker on Himalayas, Senior Producer / Communications, Audience Insights & Digital Content Lead at Royal Media Services Ltd, based in Kenya.

Source: https://himalayas.app/@mamuuachimba

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Strategic communications professional at Royal Media Services who turns audience insights into public-interest stories and campaigns.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Kenya |
| Authorized to work in | Kenya |
| Salary expectations | 60k+ USD |
| Job categories | Strategic Communications, Communications Manager, Digital Content Manager, Media Producer, Advocacy Specialist |
| Skills | Strategic Communications, Integrated Communications, Advocacy, Community Engagement, Audience Research, Social Listening, Media Monitoring, Audience Analytics, Campaign Coordination, Public Interest Storytelling, Editorial Planning, Content Development, Digital Content Management, Website Content Management (CMS), Stakeholder Communication |

## About

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At Royal Media Services Ltd, I plan integrated communication and content strategies across Citizen TV, Ramogi TV and Inooro TV. I use audience feedback, social listening and digital performance data to inform storytelling and platform decisions, and supported campaign growth of up to 30–45% in key initiatives.

Earlier, I produced and directed prime-time television content and developed human-interest and advocacy programming on complex social and development issues. I also developed multi-platform messaging for agricultural programmes at KUKU BORA LIMITED, where reported reach among the intended farmer audience rose from below 20% to over 60%.
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## Experience

### Senior Producer / Communications, Audience Insights & Digital Content Lead (current)

Royal Media Services Ltd. Jan 2023 - Present

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Lead integrated communication and content strategies across Citizen TV, Ramogi TV and Inooro TV, reaching an estimated 15–20 million viewers. Use audience insights and digital analytics to inform editorial decisions and support campaign growth of up to 30–45%.
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Skills: Media-Monitoring, Social-Listening, Audience-Analytics, Digital-Content-Strategy, Campaign-Coordination, Stakeholder-Engagement, Budget-Management, Editorial-Planning

### Communications Consultant

Kuku Bora Limited. Mar 2020 - Jan 2023

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Developed audience-specific messaging and multi-platform content for agricultural programmes. Redesigned communication approaches, increasing reach from below 20% to over 60% of the intended farmer audience and boosting audience interaction by 35%.
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Skills: Audience-Segmentation, Content-Strategy, Multi-Platform-Content, Radio, Television, Social-Media, Analytics

### Social Media Manager

Karen Oasis Ltd. Jan 2020 - Dec 2022

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Managed digital platforms, developed content plans and prepared performance reports to track audience growth and engagement and inform communication improvements.
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Skills: Social-Media-Management, Content-Planning, performance-reporting, Audience-Engagement

### Producer / Video Editor

Royal Media Services Ltd. Dec 2013 - Dec 2022

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Produced and directed prime-time television content reaching 6–8 million viewers per episode, with peak audiences of up to 12.5 million. Used viewership data and audience feedback to improve programming, contributing to a 40% increase in average viewership.
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Skills: Video-Production, Directing, Editing, Audience-Analytics, Media-Relations, Social-Media-Promotion, Content-Development

### Media Relations Officer

Creative Hub. Aug 2012 - Feb 2013

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Supported communication strategy, media engagement and content development for clients including the Ministry of Health Kenya and Safaricom. Contributed to public health awareness and mobile-service campaigns using broadcast, call-ins, SMS feedback and social media.
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Skills: Media-Relations, Content-Development, Public-Health-Communications, Social-Media, Broadcast

## Education

### Aga Khan University

Master's in Strategic Communication, Strategic Communication

Activities and societies: President, Master's Cohort – Strategic Communication

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Ongoing Master's in Strategic Communication, expected completion in 2029.
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### Professional Certificate in Effective Communication

Professional Certificate, Communication. 2024 - 2024

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Professional certificate in Effective Communication completed in 2024.
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### Professional Certificate in Leadership, Tactics and Advice

Professional Certificate, Leadership. 2024 - 2024

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Professional certificate in Leadership, Tactics and Advice completed in 2024.
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### University of Nairobi

Bachelor of Arts, Armed Conflict, Peace Studies and Psychology. 2014 - 2017. Grade: First Class Honours

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Bachelor of Arts in Armed Conflict, Peace Studies and Psychology, graduated with First Class Honours.
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### East African School of Media Studies

Diploma, Television and Video Production. 2009 - 2011

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Diploma in Television and Video Production from 2009 to 2011.
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## Tech stack

- WordPress
- Microsoft Excel
- Microsoft PowerPoint

To contact Mamuu, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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