# Malene Madsen

Malene Madsen is a remote worker on Himalayas, Commercial & Marketing Lead at Abroader, based in Denmark.

Source: https://himalayas.app/@malenemadsen

```text
Commercial & Marketing Lead at Abroader, growing traffic 43% and cutting landing-page visit costs 32%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Denmark |
| Authorized to work in | Denmark |
| Salary expectations | 400k+ DKK |
| Job categories | Marketing and GTM Lead, Growth Manager, Partnerships Manager, GTM Manager, Marketing Strategist |
| Skills | Go To Market Strategy, Growth Marketing, Marketing Strategy, Partnership Marketing, Performance Marketing, Field Marketing, Paid Media, Google Ads, Meta Ads, Display Advertising, Search Advertising, YouTube Advertising, Demand Generation, Marketing funnels, Customer Acquisition Cost (CAC) |
| LinkedIn | https://linkedin.com/in/malenem |

## About

```text
At Abroader, I own GTM, marketing and commercial strategy across six European markets. I grew traffic 43% and cut cost per landing page visit 32% through testing, while building the full funnel from acquisition to retention and partners.

Previously, I ran field marketing at Adobe and partner marketing at Microsoft, connecting campaigns, events and sales to demand and pipeline. At Google, I managed agency partners and enterprise advertising accounts; earlier, I founded Corellage, a marketing consultancy for B2B clients in Europe, and grew revenue 3x through repeat clients and wider services.
```

## Experience

### Commercial & Marketing Lead (current)

Abroader. Jan 2024 - Present

```text
Owning GTM, marketing and commercial strategy in 6 European markets. Leading marketing, sales and specialists across CRM, content and ads, and building the full funnel from acquisition to retention and partners.
```

Skills: GTM, Marketing-Strategy, Commercial-Strategy, CRM, Content-Marketing, Advertising, Funnel-Management, Acquisition, Retention, Partnerships

### Field Marketing Specialist

[Adobe](https://himalayas.app/companies/adobe). Jan 2023 - Dec 2024

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Ran field marketing programmes across key European markets, owning event budgets, agencies, speakers and logistics with sales. Followed up leads with sales and built joint and localised campaigns across Nordic and EU markets.
```

Skills: Field-Marketing, Event-Marketing, Budget-Management, Agency-Management, Sales-Alignment, Lead-Follow-Up, Campaign-Management, Localization

### Partner Marketing Manager

[Microsoft](https://himalayas.app/companies/microsoft). Jan 2022 - Dec 2023

```text
Ran partner marketing for Microsoft's top enterprise partners, owning joint marketing budgets and campaign plans. Drove demand through campaigns, events and activation, and built lasting partner relationships that grew joint investment.
```

Skills: Partner-Marketing, Co-Marketing, Budget-Management, Campaign-Planning, Demand-Generation, Event-Marketing, Relationship-Management

### Performance Marketing Manager

NORD Investments. Jan 2022 - Dec 2022

```text
Owned paid acquisition on Google, Meta and social with a focus on ROI, managing budget and tuning CAC, conversion rates and funnel efficiency. Ran CRO tests on landing pages, creative and user journeys, and added affiliate, influencer and referral channels beyond paid media.
```

Skills: Performance-Marketing, Paid-Acquisition, Google-Ads, Meta-Ads, Social-Media, ROI-Optimization, Budget-Management, CAC-Optimization, Conversion-Rate-Optimization, A-B-Testing, Landing-Page-Optimization, Affiliate-Marketing, Influencer-Marketing, Referral-Marketing

### Agency Partner Manager

[Google](https://himalayas.app/companies/google). Jan 2021 - Dec 2021

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Managed Google's largest agency partners in Denmark, growing partner investment across Search, YouTube and Display ads. Designed training and activation programmes for partner teams and advised partners on media planning, optimisation and growth.
```

Skills: Partnership-Management, Agency-Management, Search-Advertising, YouTube-Advertising, Display-Advertising, Training, Activation, Media-Planning, Optimization, Growth-Strategy

### Account Strategist

[Google](https://himalayas.app/companies/google). Jan 2020 - Dec 2021

```text
Managed 100+ enterprise advertising accounts across Google Ads, overseeing USD 2.3M+ yearly spend across Search, Display and Video. Provided consultative advice on customer journeys and conversion rates, using data to find growth opportunities and retain advertisers.
```

Skills: Google-Ads, Account-Management, Enterprise-Advertising, Search-Advertising, Display-Advertising, Video-Advertising, Budget-Management, Consultative-Selling, Customer-Journey, Conversion-Rate-Optimization, Data-Analysis, Retention

### Director & Founder

Corellage. Jan 2015 - Dec 2019

```text
Founded and ran a marketing consultancy for B2B clients in Europe, delivering GTM and branding for banks, hotels and public clients. Built cross border consultant teams and repeatable delivery, growing revenue 3x through repeat clients and wider services.
```

Skills: Marketing-Consultancy, B2B-Marketing, Go-To-Market-Strategy, Branding, Team-Building, Cross-Border-Operations, Revenue-Growth, Customer-Retention

## Education

### Google

Google Ads Search Certification, Digital Marketing

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Google Ads Search Certification.
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### Google

Display & Video 360 Certification Exam, Digital Marketing

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Display & Video 360 Certification Exam.
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### Google

Google Analytics Individual Qualification, Digital Marketing

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Google Analytics Individual Qualification.
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### Think DONE

Business Planning, Org. and Statistics, Business

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Business Planning, Org. and Statistics certification.
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### Business Academy Aarhus

Professional Bachelor, Innovation and Entrepreneurship

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Professional Bachelor's degree in Innovation and Entrepreneurship as a top-up degree.
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### Business Academy Aarhus

Digital Disruption, Digital Disruption

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Digital Disruption certification.
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### Aarhus Erhvervsakademi

Professional Bachelor's Degree, Marketing Management

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Professional Bachelor's Degree in Marketing Management.
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### Business Academy Aarhus

Effective Negotiation, Negotiation

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Effective Negotiation certification.
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## Tech stack

- Google Analytics
- Google Ads

To contact Malene, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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